The thing that separates winners from losers is perspective; a lower views life's challenges as obstacles while winners sees them as opportunities; a loser focuses on stumbling blocks, while a winner sees stepping stones to go to the next level. The Lord promised to cause us to triumph in all things as long as we are "in Christ", so we're saved, but not walking in victory, we need to change our perspective.
Nike is known around the world and even some people don't know Jesus know of Nike. The reason for that is that they have done an excellent job of marketing and their corporate perspective actually has biblical meaning.