CEO and Co-founder of Avancer, Rashad Williams, reveals his formula to starting a clothing brand empire that will inevitably compete with the major brands. During this talk he outlines several key elements needed to get a successful start to building your profitable clothing brand. Additionally, he recounts lessons he learned along the way to help you avoid similar mistakes.
Some of the areas discussed include start up costs, sourcing material, the craft of embroidery & design, networking w/businesses partners, getting product in local stores, and much more!
Beyond the specifics of design and fashion, we also discuss general business strategy that can be applied to a variety of entrepreneurial endeavors.
Timestamps/Chapters:
0:01 Intro
1:42 Origins of Avancer
2:40 Accounting to Fashion?
4:07 Going into business w/ bestfriend
7:22 Clothing line start up cost
10:48 First designs
11:34 Embroidery vs other art forms
12:32 Sourcing material & finding manufacturers
13:46 First pop-up event and learning embroidery
19:08 NBA Star wears 1of1 piece featuring Avancer’s embroidery
21:17 Embroidering for with financial institution
22:54 Setting prices for B2B partnerships
24:07 Implementing social media
25:10 That FIRST SALE FEELING🤩
26:09 Ideation of designs
30:20 Work life balance as an entrepreneur
32:52 Dropping out to pursue passion
36:22 Doubt & self-belief
39:58 Strategic pop-up locations to expand
41:12 Learning more about design in Oregon
44:00 Majoring in design vs business
45:08 Design culture- trends vs individuality
46:12 Gary Vee strategy
48:02 Creating waterproof jacket
50:50 Adjusting product offering to increase demand
52:10 Balancing creative design with financial practicality
53:58 Getting your product in local stores
56:48 Choosing online storefront: Spotify, Square, etc.
58:18 Avancer’s future plans for their warehouse and storefront
1:00:01 Finding models and photographers
1:02:50 Shooting full length commercial for your brand
1:05:58 2nd Gary Vee strategy & Maximizing social media ads
1:08:50 1 TIME IS NOT ENOUGH!
1:13:35 Buyer psychology and relationships
1:15:25 Avancer’s future plans
1:21:40 Rashad’s GPS Shoutout
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Captivating YouTube intro footage from:
📸 Nick: https://www.instagram.com/23.shoots?igsh=MWcwaXkydmo2czhvbQ==
🎥 Miguel: https://www.instagram.com/its_rendering?igsh=NWJqNG5ieDg4anR4
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🔗Shop/Connect with Avancer
🛍️Website: https://avcrmoving.com
🛍️In Store: KY Vintage located at 3612 S Dale Mabry Tampa, Florida
📷 Instagram:
https://www.instagram.com/avcravcr?igsh=Yno4N3djbWh3aGxv
📧Email: [email protected]
__________
🔗Connect with Rashad:
📷 Instagram
https://www.instagram.com/rashad.e.williams?igsh=b2FmbXhoNm9yZGlp
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⭐️ Rashad’s GPS shoutout⭐️:
His mom & dad
Cofounder LJ
KY: https://www.instagram.com/ky.vintage?igsh=NjgwdGluN2JpYmN5
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🔗Connect with GPS Limitless
All GPS links: https://msh.ke/gps_limitless
