In this episode of The Negotiation podcast, host Todd Embley has an engaging conversation with Grace Wu, Director of Business for the Australia-China Culture and Language Advisory (ACCLA) and a notable lifestyle and education influencer on Little Red Book. Grace brings a unique perspective on the cultural and educational exchange between Australia and China, alongside insights from her influential presence on one of China's premier social media platforms.

Grace shares the story and mission of ACCLA, detailing the organization's efforts to bridge cultural and language gaps between Australia and China. She provides insightful data on the number of Chinese individuals pursuing studies and careers in Australia and places this in the context of global trends. Furthermore, Grace delves into the cultural adjustments and challenges faced by new arrivals in Australia, highlighting surprising and noteworthy observations.

Moving beyond her professional role, Grace discusses her journey into this field and her impactful work as an influencer on Little Red Book. She offers a glimpse into the content she shares with her audience, focusing on frequency and themes. Grace also provides an overview of Little Red Book, comparing it to Western social media platforms and discussing its unique place in the digital landscape.

The conversation also touches on the demographics of Grace's audience, both in Australia and China, and comments on recent Western interest in Chinese-style advice through Little Red Book.

Discussion Points:

• The mission and services offered by the ACCLA
• Trends in Chinese individuals going to Australia for study and work
• Cultural challenges faced by new arrivals in Australia
• Grace Wu's personal journey to her current roles
• Her experience and strategy as a Little Red Book influencer
• An introduction to Little Red Book and its comparison to Western platforms
• The geographic distribution of Grace's audience
• Western interest in Chinese netizens' style advice on Little Red Book
• The current state and future prospects of Australia-China relations