Wyatt Gilmore runs Baroda, Michigan-based, ever-rising footwear brand Grant Stone. So of course we had him back on the Shoecast and completely barred him from even mentioning his own company.

Instead, Wyatt gets into what makes the feeling of Goodyear welt shoes so damn addictive, just how casual our world is going to get by 2050, the lifestyles that hugely successful shoe and boot brands attach themselves to, the shoemakers both new and legendary he respects the most, and JUST HOW TOUGH THIS WHOLE DAMN SHOE BUSINESS IS. He even tries to sell Ben and Ticho on tassel loafers being cool, and it maybe almost works.

As conversational as Shoecasts get, this one's absolutely a fun little ride.



This episode was sponsored by Taft, whose new line of stitchdown construction boots is, believe it or not, right up our alley.

Theme Song: The Road by Punk Rock Opera

This episode was sponsored by Coblr—the business management system powering the repair industry. https://www.coblros.com/

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