Today on Be Who You Want to Be: Your Business, Your Life podcast, I’m joined by digital marketing pioneer, David Somerfleck.
David leverages over 20 years of digital marketing experience and project management to help business owners accelerate growth. He has worked with multinational CEOs, college presidents, tech startups, and restaurant chains, helping them get more customers by taking “old school” marketing techniques online.
https://traffic.libsyn.com/secure/gratitudegeek/67_David_Somerfleck.mp3
Key Discussion Points
* Turning corporate experience into a home-based business* To scale or not to scale a business.* Politics vs. Science, a tangent* Your personal brand includes what you wear and how you wear it* Choosing the best suffix for your URL* A throwback to company portals* Why online marketing is not like Burger King. You can’t have it your way.* The lesson restaurant owners can learn from the marijuana industry* How to beat Amazon* A tangent about the inefficiencies of government websites* United States Digital Service* Where to spend on marketing as a solopreneur (Hint: it’s about time, not money)* Hey, David wrote a book!* Stand out with specific SEO* Testimonials are gold! Use them!
Davids’ Book!
Connect with David Somerfleck
* Website* LinkedIn
Raw & Unedited Video
Here is the long version of the interview including sneezes and outtakes!
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Be Who You Want to Be: Your Business, Your Life is a podcast for micropreneurs who are designing life on their own terms. Hosted by Relationship Marketing Coach, Kandas Rodarte, from her home in beautiful West Michigan. Tune in every Tuesday for a lively discussion on balancing your entrepreneurial spirit with every other aspect of life that brings you joy and a sense of gratitude. SUBSCRIBE wherever you listen to podcasts with just one click. And tell your friends!
Be Who You Want to Be is Sponsored by…
* RocketBook reusable, erasable notebooks* This tangible touch relationship marketing system * And this groovy digital follow-up system
Our theme song, Never Give Up, is performed by Rev Brock and Soul Lily.
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