After a few year gap in episodes… welcome to Episode 43 of the newly rebranded Be Who You Want to Be: Your Business, Your Life Podcast.
My guest today is Judy Bezler, Principal and Founder of Direct Point Advisors in Charlotte, North Carolina.
Judy has an extensive background in business startup operations. She has been on the executive team of two successful startups and has been a volunteer mentor to women-owned businesses for over two decades.
She has held the previous positions of Global Account Manager, Corporate Payment Solutions at American Express NYC, President of an international computer industry analyst firm, and Vice President, Operations for Benefits Council of America, Inc.
Direct Point Advisors is a business profitability consulting firm whose services include fractional chief operating officer for startups, employee benefits strategies, and government tax credit consulting.
I am indebted to Judy for helping me reboot this podcast.
Brought to you by Get Clean with Kandas.
Operating Your Business with Judy Bezler Podcast Highlights
* What is Operations?
* “I’m not an entrepreneur, I’m a micropreneur.”
* Kandas doesn’t like LLCs.
* Seek professional counsel to determine the best business entity for your business.
* Coaching female entrepreneurs.
* Remove the fear with plans: business and marketing.
* What is the least amount of money I need to earn from sales to break even and does that break even include future costs?
* Don’t be the cheapest on the market.
* There is NOTHING WRONG with having a paid hobby.
* Make the best product you can, so you can charge the highest price possible.
* Retail Profit Margins. QVC is 6x wholesale!
* Don’t ever pay full price for apparel.
* Find a tribe of other business owners who will give you reliable, independent, objective feedback on your product.
* Set expectations based in reality.
* Be your own knight in shining armor.
* “Mommy, how come you never play with me?”
* Ready, fire, aim… be an archer. Pull back that string, and let it go!
* Perfection is the enemy.
* Pivoting is always a good strategy when things change.
* Grandma used to say “stick to the knitting”.
Links
* Hire Judy at Direct Point Advisors
* Small Business Development Center
* SCORE
* Small Business Administration
* Ultimate Business Launch Checklist
* Music courtesy of Rev Brock