Video has become the most effective marketing medium online. You can communicate a lot of information and context in a short clip on your website. But a good video often requires a good script first. Yet, so few marketers know how to write a script. That's because scriptwriting is hard, at least in the professional sense of the word. Many script tutorials out there focus on the storytelling aspect of a script, but the technical part is as important. A good professional script should be both creative and technical. So today let's tackle both, and make sure you have all the tools you need to write the perfect script.

When Facebook and Twitter were in their infancy, getting traction was easy. As long as you engaged with your followers and shared content a few times a week, your community grew. That's not the case anymore. People are looking for more personable experiences, away from sponsored stories and ads. Here is how to use social media and other apps to build meaningful communities in the early 2020's.

The business of event marketing hasn't changed that much since going online. You still need to create a website, send emails, share content and engage attendees before, during and after the event. The whole physical setup and cleanup are gone, which isn't necessarily a bad thing. But that makes the engagement part a bit more complicated. When someone is at a real-life event, their attention is turned towards the content of the event. When they're at home, you are competing with their environment. So the question is: how do you keep people engaged in the era of virtual conferences?

It always amazes us to see how many well-established companies have terrible websites. For some, it's just a poor mobile UI. For others, it's placing an important call-to-action at an awkward location. Or wasting the best real-estate of the site to information that brings little value. But what most of these companies don't realize is how much this impacts their business. 88% of online consumers are less likely to return to a site after a bad experience. That's basically everyone except that one guy who is a true fan and ready to go through anything to be a customer. The reason for many of these virtual eyesores is often the same: a lack of planning. A well-built website is likely to have gone through a thorough pre-production process. And that process often starts with proper wireframes.

Content increases your organic SEO. It multiplies the chances for someone to find you by stumbling upon one of your pieces of content. The more content you share, the more likely they'll find you. But having a lot of content is not enough. That content needs to be thoughtful and valuable to retain a viewer’s attention. And most of all, it needs to tell a good story. Even when you're selling a product, there is always an opportunity to tell a good story. Here's how.

Yes, technique matters when taking a photo, but the best lighting or camera in the world won't turn a bad photo into a good one. What the image shows and how it shows it based on context is what will get viewers' attention. So we will touch on technical elements of a good picture in the later part of this article. But first, let's get into what nobody else tells you.

We are in no way close to peak podcast. In fact, from a listener's perspective, we are only getting started. There are over 500 million blogs worldwide compared to only 1 million active podcasts. Half of the United States population has yet to even listen to their first podcast. There are still underserved categories waiting to learn from your unique perspective. I’d like to spend some time sharing some lessons I’ve learned from producing over 600 episodes in the last 7 years. My goal is to help set you up for success both from a technical and storytelling standpoint.

There are many things you need to take into account when choosing a name. First, you need to make sure the domain is available. If you're looking for a name shorter than 5 letters, forget about it. All 456,976 combinations with four letters have already been claimed as domains. Since 2013. And if you're hoping to get a .com domain using an English word, like robot.com, you better have a LOT of money. That doesn't mean you can't find a good name. It just requires more work and creativity. Here's how to do it right.

Brainstorming has bad press. Studies show that it can be a very inefficient way to generate new ideas. That's because brainstorming has its traps. But what if the problem isn't brainstorming itself, but how we do it?