Nicole Rollender will join the 2 Regular Guys this Friday to discuss marketing through great content. Nicole heads up STRAND Writing Services—a creative agency that leverages the power of interactive campaigns, sizzling conversion copy, and inspired content, so your competitors become invisible. Nicole is going to share why GOOD copy is so important to decorators. She will also leave us with several copy must-haves and the mistakes she has seen business owners make. Ready to improve your copywriting? This is the episode for you.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better and our industry better. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

News

All Graphics Pro Expo (GPX) Shows next year will be 2-day events, and classes will take place the day before the show opens. Here are the cities and dates:

* Irving, TX March 9-10

* Charlotte, NC April 27-28

* Indianapolis, IN June 15-16 - (Will host Start Here Academy)

* Portland, OR July 19-20

* Long Beach, CA August 18-19

* Baltimore, MD September 13-14

Dad Joke

What do you get when you cross a joke with a rhetorical question?

Content and Copywriting

When Nicole Rollender isn't cruising the backroads of South Jersey's Pine Barrens in her classic fireball red Trans Am with a double espresso, she heads up STRAND Writing Services—a creative agency that leverages the power of interactive campaigns, sizzling conversion copy and inspired content so your competitors become invisible, your seekers crystallize into loyal-for-life buyers ... and you make more money. Nicole holds an MFA in creative writing from Penn State University, and built her business on a 15-year career in award-winning editorial publishing, content marketing and professional development in the decorated-apparel arena. A 2017 recipient of a New Jersey Council on the Arts poetry fellowship, Nicole is the author of the poetry collection Louder Than Everything You Love from Five Oaks Press. 

Erich - What are some of the copy/content mistakes you see? (As a writer do you cringe a little when you see what companies are putting out there?)

-Showing that they clearly didn't proofread: straight-up bad grammar, blatant misspellings, strange capitalizations, like "We serve all Businesses," incorrect use of apostrophes - like your's instead of yours, or dog's instead of dogs

-Overly formal or trying-too-hard-to-be-proper-or-professional, resulting in outdated or fuddy-duddy or unrelatable copy

-Copy that sounds like someone wrote it at 3 am, trying to be too casual, conversational or stream of consciousness

-Too much copy or too little copy in a certain amount of space on a website, like on the above the page copy on a home page

-Making the copy all about themselves, rather than about the problems (or goals) they can solve for their customers

-Similarly, focusing on features,