Welcome back to Greenfluence, and welcome to season 2! To kick start this season, Maya and Vis sat down with Camille Socquet-Clerc, a digital marketing professional on a mission to bring impact investing to all Australians. Join us as Camille shares what it was like to grow up in the French Alps, as well as entering the impact investing space coming from a digital marketing background, and how this has helped her succeed as an entrepreneur.
[02:20] What was it like growing up in the French Alps?
[03:42] Did you have any experience in the investment industry during university? Did you have any preconceived notions about the industry?
[05:18] Why did you decide to get into impact investing?
[09:58] What marketing skills have you used to build Bloom?
[12:20] What advice would you give to young people who are interested in impact investing but are coming from a non-finance background?
[16:00] What have been your highs and lows during your entrepreneurial journey?
[21:45] The lean startup methodology and how that helped build Bloom’s waitlist
[23:55] The different types of investors in Australia
[25:55] Questions from the community - Bloom’s strategies and investment framework
[34:40] How do you diversify Bloom’s portfolio to maximise impact both financially and on climate change?
[39:11] What are some misconceptions about the impact investing community?
[41:19] Why did you choose impact investing as the avenue to tackle climate change?
[44:00] What would be the main barrier stopping the widespread uptake of Bloom?
[48:15] What have you found to be most critical in gaining trust and reputation prior to launch? Have you found any partnerships to be critical to this?
[50:20] How do you measure impact? What metrics does Bloom use?
[52:40] What is Bloom’s vision for the future?
Camille’s LinkedIn: https://www.linkedin.com/in/csocquetclerc/
Find out more about Bloom: https://www.bloom-impact.com/
Download the Bloom App: https://www.bloom-impact.com/our-app
Join the Bloom community: https://www.meetup.com/en-AU/Impact-Investing-Australia/