Rocket Tour Golf Founder Helena Stanton joins the podcast to share her story as a competitive junior ski racer and tennis player and then later as an avid golfer. Brought to Boulder, Colorado by beautiful mountains and opportunity, she began a 10-year business journey as co-owner of a pioneering craft-beer brand doing the brand marketing and design. While in the beer industry, she played regularly and noticed there was something missing on the bags of avid and professional golfers – style that combines the best of traditional classic looks but with bold modern details and would appeal and inspire younger golfers. She began sketching, designing and crafting products that have developed into the products and brand it is today. She believes that your golf bag is part of your on-course or at-the-club wardrobe and that it should always be fresh, look great, and say a bit about who you are. Rocket Tour supports and outfits more than 250 collegiate golf programs, junior golf programs, state golf associations and charity initiatives.