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The short answer to the question “Are Omega watches a good investment?” (aside from “don’t buy a watch as an investment”) is that most of them will take a hit when bought new, but they do generally retain their value well when bought secondhand–and the most popular models can certainly increase in value. Maybe the increases won’t be as meteoric as with some Rolexes, but Omega has been making some great watches in recent years and collectors have noticed. 

We never recommend buying watches strictly as an investment vehicle, but it’s sensible to consider value and collectability when making a luxury watch purchase. With that in mind, we’ve made a list of ten of the most investment-worthy Omega watches.

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Although it didn’t start out that way, in recent years, the Rolex Daytona has grown to become the most sought-after luxury chronograph. As a result, Daytona watches are almost impossible to find at Rolex authorized dealers and command hefty premiums on the secondary market. Whether you already own a Daytona and want something else or are waiting for the right time to buy one, plenty of other luxury chronograph watches are available that offer similar designs to Rolex’s flagship chronograph . 

With that in mind, we’ve compiled a list of what we think are the best Rolex Daytona alternative watches. Note, these Daytona alternatives are not necessarily less expensive. To keep things in the luxury realm, we’ve only picked premium chronograph watches made by other high-end watch brands.

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The most emblematic of all Rolex models, the Datejust has been a mainstay of the brand since 1945. Today, the Datejust is one of Rolex's most varied collections, available in a vast assortment of materials and colors, in addition to a range of dials, bezels, and bracelets. Regardless of the specific style, what defines a Datejust is its date window at 3 o'clock, always topped with a Cyclops lens to magnify the date. If you're looking for a watch similar to the Datejust, then you're in luck -- there are plenty of options from other luxury watch brands. 

In this episode, we're giving you a rundown of the best Rolex Datejust alternative watches, which are not necessarily less expensive but always solid choices.

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Recovering a lost or stolen Rolex isn’t easy; however, with a few precautionary steps such as taking photographic documentation of your watch once you buy it and fast-acting techniques like filing a police report immediately after a robbery, with a little luck on your side, you can increase the chances of getting your lost or stolen Rolex back. In this episode we go over everything you should do before and after having your Rolex stolen. 

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If you're considering buying a pre-owned Rolex, your first thought is likely "How do I spot a fake Rolex?" Counterfeit Rolexes are notoriously common, and they're only getting more and more accurate. While it's almost impossible to spot the most advanced modern fake Rolexes without examining them closely in person, the vast majority of fakes will have tells that can be spotted if you're aware of some fundamentals. "How do I tell if a Rolex is fake?" is a question that doesn't have a short, conclusive answer, but we'll try to make it less daunting. So without further ado, here's our updated guide to spotting a fake Rolex.

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When it comes to Rolex prices, there is a difference between retail price and actual market price for many of their watches. Their hottest models, like the steel Daytona and Pepsi GMT, are notorious for selling far above the manufacturer’s suggested retail prices (MSRP) on Rolex's website. The gap has been closing a bit since 2022, though. Many of the more common Rolexes, such as Datejusts with standard dials and smooth bezels, now sell secondhand for retail price or even less. But turquoise Oyster Perpetuals, titanium Yacht-Masters, and Le Mans Daytonas still sell for huge premiums. Even Datejusts with popular options like palm motif or mint green fluted motif dials often sell for thousands above list.

So why is there such a difference between retail and market prices for Rolex watches? The short answer: because of the gap between supply and demand. Demand for Rolex is still extremely high, and the Rolex supply chain can't simply create an additional million watches by flipping a switch. If you’re listening to this episode, you’re probably aware of the infamous Rolex waiting list – there simply aren't enough new Rolex watches for sale in the primary market to keep up with demand. This has paved the way for a robust secondary market of grey market dealers selling Rolex watches.

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The majority of Rolex models come with an average of 13 links, although it can vary between eleven and 15 links. Rolex Oyster bracelets vary from 11 to 15 links but most often come with 13 links. Rolex Jubilee and President bracelets come with 22 links, not including the end links.

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In this article we will be going over what is no doubt the most popular watch brand in the world today – Rolex. The five-pointed crown has been able to capture the hearts and minds of watch collectors in a way unmatched by any other watch brand. In this episode, we provide a historical look at Rolex watch prices from 2016 until today, sourced from actual sales numbers from Luxury Bazaar.

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There's a reason that Rolex is often referred to as King -- this Swiss watchmaking giant dominates the luxury watch space. Regardless of where you are in the world, the brand is shorthand for success, prestige, and excellence. 

While it's no secret that Rolex is the most popular high-end watch company (by far), we often get asked which models in Rolex's catalog stand out as the most desirable. So, we've compiled a list to answer that question. 

You may be asking yourself how we define "most popular." In this case, we consider a mix of sales numbers, inquiries, and market value to pinpoint the most coveted Rolexes right now. Listen to this epidose to find out which are the most popular Rolex watches in today's market; there may be a few entries that'll surprise you.

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There is no single clear metric to define the most expensive watch brand. You can look at the price of brands' most expensive watches, their least expensive watches, or an estimate of their average sale price. 

Most of the world's most expensive watch brands are old and well-established. But there are also a growing number of stunning independent watch brands with a cost of entry over $50,000 even for a basic three-hand watch, and complicated pieces priced well into six figures. 

All in all, we think there are 15 brands you should know about when it comes to discussing the most expensive watch brands in the world.

If you like what you're listening to please let us know! Leave a review and subscribe to the podcast for daily updates!

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