Grey Matters, with Steve Dotto

Grey Matters, with Steve Dotto

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Grey Matters, with Steve Dotto episodes

  • GM-01-What is "Online Marketing" for the Grey Zone
    Join Steve to explore the amazing wealth of options we have through the world of Online Content Marketing.

    Online marketing is something I resisted being a part of when I was in transition from the world of traditional media to the online world.

    I saw "online marketers" as scam artists, and did not really understand the community building aspect of content marketing.

    The 5 Cs

     

    • Content
  • Conversation
  • Community
  • Conversion
  • Customer
  • Mari Smith, can be found at https://www.marismith.com/

    Marcus Sheridan, aka The Sales Lion

    You can find Marcus at https://marcussheridan.com/

    Check out his book, They Ask, You Answer,  it had a profound impact on how I approach marketing!

     

    This is just episode 1 of our podcast. I look forward to your feedback, you will help me create a podcast that will be something special!

     

    39 min
  • GM-00 - Welcome to Grey Matters

    What is Grey Matters about, and who is if for?

    We are glad you asked.

    Grey Matters is for those in the "Grey Zone" primarily Baby Boomers and GenX, who are looking to remain relevant in the digital age.

    We will talk about and teach online and content marketing, the tools and techniques to fire your imagination and show you how to take your experience and put it to work in the digital world.

     

     

    4 min

About Grey Matters, with Steve Dotto

From the publisher's feed

Remaining Relevant in the Digital Age for Baby Boomers and GenX.