In this episode, we explore the core values of grit, rigor, and humor that drive INEOS Automotive and their revolutionary overland vehicle, the Grenadier. Hosted by Scott, the conversation delves into the personal and professional adventures of Lynn, a key executive at INEOS. They discuss Lynn's memorable African journey, the strategic expansion of INEOS in the U.S. market, and the importance of continuous product innovation. Lynn shares insights on building a passionate team, the complexities of the automotive supply chain, and the leadership lessons learned from Sir Jim. Whether you're an automotive enthusiast or simply curious about the INEOS Grenadier, this episode provides an in-depth look into how determination and a love for adventure are reshaping the overland travel industry.