Grow A Group Practice

Is there a way to manage your marketing strategies without feeling totally overwhelmed? When last did you audit your offering? What if visibility was about attracting the right clients rather than gaining more followers?

In this episode, Brandon Shurn speaks with Polly Pollock about how to build a sustainable marketing strategy that attracts high-quality clients without leading to overwhelm or burnout. They explore the importance of a nervous system-first approach to business, understanding personal capacity, and creating predictable systems rather than constantly chasing the next big opportunity.

How can you identify the root cause of a problem before making changes to your practice? How can emotional resilience help you make clear decisions when leadership feels uncomfortable? What would your future self want you to do today to build a stronger, more aligned group practice?

In this episode, Brandon Shurn explores how group practice owners can navigate challenges, build emotional resilience, and create forward momentum through the Failing Forward philosophy. He introduces the Pivot framework, a practical approach to identifying the root causes of problems, testing targeted adjustments, and using data to guide decisions.

What can a disappointing hire teach you about your hiring process and leadership? Are your systems and marketing strategies failing, or simply telling you what needs to change? How can you turn setbacks into practical lessons that strengthen your group practice? In this episode, Brandon Shurn explores how group practice owners can turn challenges with hiring, operational systems, and marketing into opportunities for growth. He discusses how disappointing hires can reveal gaps in recruitment, onboarding, and role expectations, while cultural mismatches and boundary issues offer opportunities to strengthen leadership.

Would you rather give up because of a perceived failure, or pivot and change course? How do incremental adjustments and iterations help compound your confidence as a leader? What's the key to not getting stuck in fear or stress when things go pear-shaped? In this podcast episode, Brandon Shurn explores how group practice owners can adopt a pivot mindset to turn perceived failures into opportunities for growth. He discusses how to manage the emotions that come with setbacks, build confidence through small, incremental adjustments, and use a simple test, observe, adjust, and repeat framework to make better decisions and become more resilient leaders.

Could failure be data for your next move rather than evidence of incompetence? What are your mistakes teaching you about what needs to change? Could letting go of failure free you to keep building and moving forward? In this podcast episode, Brandon Shurn explores the concept of "failing forward" and how practice owners can use mistakes, setbacks, and unmet expectations as valuable data for growth. He explains how reframing failure as a necessary part of the building process can reduce self-blame and help clinicians and practice owners remain proactive when things do not go according to plan.

What does a podcast host consider when developing content for their listeners? How can someone turn a failure into a triumph and a teachable moment? Which doubts are holding you back from doing something you've always wanted to try? In this podcast episode, Brandon Shurn reflects on his first 15 months hosting the Grow a Group Practice Podcast and the journey of turning a long-standing interest in podcasting into a meaningful opportunity. He discusses how saying yes to the chance to host pushed him beyond his comfort zone and required him to work through doubts and feelings of impostor syndrome.

Why does a packed waiting room not equate to a profitable practice? Is it more about the right patients coming in the door, rather than about how many? Are you working hard and risking burnout - but not making any money?

In this episode, Brandon Shurn talks with Dr. Dave Rominski about how therapists can build more profitable, sustainable practices by focusing on the right patients and developing a strong referral network.

Dave explains why knowing which cases are both valuable and well suited to your practice is essential, and how creating systems around those cases can lead to more predictable growth. He also shares what makes a referral relationship work, why communication and trust are so important, and the common mistakes therapists make when developing or maintaining referral networks.

How can you tell whether your practice is running on systems or on you as the owner? What happens when a system in your practice is compromised? Why do autonomous systems in your practice help curb your burnout as an owner?

In this podcast episode, Brandon Shurn speaks with Ryan Savage about building an autonomous practice that can operate effectively without the owner being involved in every decision. They explore how systems need to evolve as a practice grows, why the systems that work for a solo practitioner may not work for a growing group practice, and how to recognize when an existing system is no longer serving the practice.

Ryan explains what to do when a system breaks down, from stepping back and identifying the core issue to learning from what went wrong, addressing the immediate problem, and creating a better plan for the future. He emphasizes that effective systems are not about creating a perfect plan; they require ongoing iteration, assessment, and refinement.

Where are you on the path from pawn to leader? What if your business struggles are systemic? Could changing your business model change your entire life? In this episode, Brandon Shurn speaks with entrepreneur and business psychologist Igor Graf about the eight levels of business evolution, from "pawn" to "leader of nations." They explore Igor's P.E.R.L. methodology, why entrepreneurs can become stuck as their businesses grow, and how changing the systems behind repeated patterns can create different results. Igor also shares lessons from losing everything after successfully running 11 companies and explains how expanding and diversifying a business can create new opportunities for growth and freedom.

Why do some people feel a resistance to using AI in their private practices? What if AI could make your practice better, not replace you? What are the strongest emotions within the psychology of AI?

In this episode, Brandon Shurn speaks with behavioral scientist and AI expert Dr. Gleb Tsipursky about the psychology behind AI adoption in private practices and the workplace. They explore the three emotions that often prevent people from embracing AI: fear and anxiety, perceived identity threat, and shame. Dr. Gleb explains why addressing these emotional barriers is just as important as understanding the technology itself.

They also discuss whether AI will replace therapists, how AI can reduce administrative work and improve service delivery, and why learning to use AI effectively may actually make some jobs more secure. Looking ahead, Dr. Gleb predicts a future where people increasingly manage and evaluate AI agents rather than doing every task themselves. The key message is simple: AI adoption is not just a technology challenge. It is a psychological one.