Grow A Group Practice

Could failure be data for your next move rather than evidence of incompetence? What are your mistakes teaching you about what needs to change? Could letting go of failure free you to keep building and moving forward? In this podcast episode, Brandon Shurn explores the concept of "failing forward" and how practice owners can use mistakes, setbacks, and unmet expectations as valuable data for growth. He explains how reframing failure as a necessary part of the building process can reduce self-blame and help clinicians and practice owners remain proactive when things do not go according to plan.

What does a podcast host consider when developing content for their listeners? How can someone turn a failure into a triumph and a teachable moment? Which doubts are holding you back from doing something you've always wanted to try? In this podcast episode, Brandon Shurn reflects on his first 15 months hosting the Grow a Group Practice Podcast and the journey of turning a long-standing interest in podcasting into a meaningful opportunity. He discusses how saying yes to the chance to host pushed him beyond his comfort zone and required him to work through doubts and feelings of impostor syndrome.

Why does a packed waiting room not equate to a profitable practice? Is it more about the right patients coming in the door, rather than about how many? Are you working hard and risking burnout - but not making any money?

In this episode, Brandon Shurn talks with Dr. Dave Rominski about how therapists can build more profitable, sustainable practices by focusing on the right patients and developing a strong referral network.

Dave explains why knowing which cases are both valuable and well suited to your practice is essential, and how creating systems around those cases can lead to more predictable growth. He also shares what makes a referral relationship work, why communication and trust are so important, and the common mistakes therapists make when developing or maintaining referral networks.

How can you tell whether your practice is running on systems or on you as the owner? What happens when a system in your practice is compromised? Why do autonomous systems in your practice help curb your burnout as an owner?

In this podcast episode, Brandon Shurn speaks with Ryan Savage about building an autonomous practice that can operate effectively without the owner being involved in every decision. They explore how systems need to evolve as a practice grows, why the systems that work for a solo practitioner may not work for a growing group practice, and how to recognize when an existing system is no longer serving the practice.

Ryan explains what to do when a system breaks down, from stepping back and identifying the core issue to learning from what went wrong, addressing the immediate problem, and creating a better plan for the future. He emphasizes that effective systems are not about creating a perfect plan; they require ongoing iteration, assessment, and refinement.

Where are you on the path from pawn to leader? What if your business struggles are systemic? Could changing your business model change your entire life? In this episode, Brandon Shurn speaks with entrepreneur and business psychologist Igor Graf about the eight levels of business evolution, from "pawn" to "leader of nations." They explore Igor's P.E.R.L. methodology, why entrepreneurs can become stuck as their businesses grow, and how changing the systems behind repeated patterns can create different results. Igor also shares lessons from losing everything after successfully running 11 companies and explains how expanding and diversifying a business can create new opportunities for growth and freedom.

Why do some people feel a resistance to using AI in their private practices? What if AI could make your practice better, not replace you? What are the strongest emotions within the psychology of AI?

In this episode, Brandon Shurn speaks with behavioral scientist and AI expert Dr. Gleb Tsipursky about the psychology behind AI adoption in private practices and the workplace. They explore the three emotions that often prevent people from embracing AI: fear and anxiety, perceived identity threat, and shame. Dr. Gleb explains why addressing these emotional barriers is just as important as understanding the technology itself.

They also discuss whether AI will replace therapists, how AI can reduce administrative work and improve service delivery, and why learning to use AI effectively may actually make some jobs more secure. Looking ahead, Dr. Gleb predicts a future where people increasingly manage and evaluate AI agents rather than doing every task themselves. The key message is simple: AI adoption is not just a technology challenge. It is a psychological one.

Could what you think is a revenue problem in your private practice be something else? Can you confidently answer the question: "Is my business scalable?" How should you break up your profit and loss statements to finally see what is actually going on with your numbers? In this episode, Brandon Shurn talks with fractional CFO Arron Bennett about how private practice owners can use their financial data to make better decisions and scale their businesses. Arron explains why traditional profit and loss statements often fail to provide the information business owners actually need, how to properly track costs, marketing, payroll, client acquisition, retention, and repeat purchases, and why data should be used as a roadmap rather than something to avoid.

He also shares the five key numbers that can help predict future revenue and explains how a CFO can act as a navigator, helping practice owners identify bottlenecks, set realistic goals, and build a clear path toward sustainable growth.

How are your beliefs about money shaping your business? Why are you putting your foot on the gas and the brake simultaneously when it comes to money in your practice? What could change if you stopped fearing your finances? In this episode, Brandon Shurn talks with Audrey Faust about the hidden money beliefs and stories that can hold therapists back from growing their practices. They explore how childhood conditioning, identity, and societal expectations can create unconscious financial blocks, and how becoming aware of these beliefs can help you make more confident financial decisions. Audrey also shares practical advice for getting comfortable with your numbers and building a stronger financial foundation for your practice.

Did you know that a successful business can be profitable on paper, but still run out of cash? How do you spot silent cash leaks that are draining your profits? Which financial systems are the only ones that keep your business successfully afloat?

In this episode, Brandon Shurn discusses business profitability and cash flow with Natalia Zacharin. Natalia shares how she built her financial consulting business and explains why increasing sales won't fix broken financial systems.

They explore the difference between profit and cash, the importance of accurate bookkeeping, and how a strong CFO can help business owners make better financial decisions and build sustainable growth.

Are you building a business that can thrive without sacrificing its culture? Is every dollar you spend moving your practice closer to its long-term vision? Who should be with you steering the financial future of your practice? In this podcast, Brandon Shurn sits down with Danielle Hayden to explore how practice owners can build financially healthy businesses without compromising their culture. Danielle explains why hiring employees instead of relying solely on 1099 contractors can strengthen a practice's brand and client experience, how intentional budgeting supports long-term business goals, and why spending should always align with a clear vision.

She also outlines the four essential members of every practice owner's financial team and shares practical advice on understanding your numbers, leading with purpose, and focusing your time on the work only you can do.