Grow A Group Practice

Are you unknowingly becoming the biggest bottleneck in your own practice? What happens when your business depends too heavily on you to function? Why should clinicians choose your group practice instead of building one of their own?

Brandon Shurn reflects on key lessons from the Group Practice Conference, focusing on how practice owners can unintentionally limit growth. He explains that leaders often become bottlenecks by making every decision, keeping critical knowledge to themselves, or maintaining every important relationship, making the business overly dependent on them.

He encourages owners to document processes, delegate responsibilities, and build systems that allow the practice to operate independently. Doing so creates more freedom for the owner and supports long-term growth.

Brandon also challenges practice owners to consider why talented clinicians would choose their practice over starting their own. Creating a strong culture, clear mission, and meaningful value for employees helps attract and retain clinicians who genuinely align with the practice's vision.

How much of your business growth comes from strategy, and how much comes from relationships? What does a "successful" practice actually look like for you? At what point does growing bigger stop aligning with the life you want?

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Brandon Shurn shares his biggest takeaways from the Group Practice Conference, highlighting the value of networking and learning from other practice owners. He explains that meaningful conversations and shared experiences can provide practical insights that go beyond formal presentations.

He also discusses strategies for building a successful virtual practice, including giving clinicians greater autonomy and fostering a supportive training environment. Hearing other owners adopt similar approaches reinforced the importance of creating a flexible, clinician-focused culture.

Finally, Brandon reflects on the question of how large a practice should become. Rather than pursuing growth for its own sake, he encourages owners to define success based on their desired income, lifestyle, and level of freedom, ensuring their business aligns with their personal goals.

Could trying to "help" in a legal situation actually put your practice at risk? How prepared is your practice if a legal issue arises tomorrow? Why should you be proactive about legal protection for your private practice?

Brandon Shurn and attorney Logan M. Hartz discuss why legal preparation is an essential part of running a private practice. Logan explains that therapists can unintentionally expose themselves to legal risk by volunteering records, writing letters, or testifying in court without understanding the legal implications.

The conversation emphasizes the importance of being proactive rather than waiting for a legal issue to arise. Developing clear office policies, understanding the regulations that govern your profession, and consulting an attorney before problems occur can help protect both clinicians and their practices.

Logan also encourages practice owners to invest in legal training for themselves and their teams. By preparing for common legal scenarios in advance, practices can reduce risk, respond with confidence, and avoid costly mistakes.

If AI can't find you, how will your clients? How clearly can your ideal client recognize themselves in your messaging? Are you trying to market to everyone and reaching no one?

Brandon Shurn and marketing strategist Myown Holmes explain that effective marketing starts with a clear understanding of your ideal client. Rather than trying to appeal to everyone, therapists should develop targeted messaging that speaks directly to the people they are best equipped to help.

They also discuss how AI is changing online search and why practices need to optimize their content for both traditional search engines and AI-powered tools. Using consistent keywords, clear messaging, and AI responsibly can improve a practice's visibility and help prospective clients find the right services.

Myown encourages practice owners to regularly refine their client avatar, invest in marketing that fits their budget, and stay current with emerging AI trends. Combining focused messaging with modern marketing tools creates a stronger foundation for long-term growth.

Are you holding onto tasks that are slowing down your growth? What could change if you focused only on the work you do best? Is your business limited by your capacity to let go?

Brandon Shurn explains why delegation is essential for sustainable growth. He encourages practice owners to sort tasks into key areas, identify what only they can do, and outsource the rest as their business expands.

He suggests delegating work that drains your time or can be handled better by specialists. Doing so frees owners to focus on leadership, clinical work, or other high-value activities.

Brandon argues that refusing to let go often makes the owner the biggest bottleneck. Effective delegation reduces burnout and creates a practice that can grow without depending on one person.