Whether you’re new to the industrial supply industry or consider yourself an industry wizard, Co-Op dollars can be a tricky topic. What kinds of Co-Op requests do manufacturers like to approve? Which types should be avoided like the plague?

We’ve got your back. Matt Johnson and Renia Carsillo are here to unravel this confusing concept. Listen now to discover the do’s and don’ts of Co-Op requests. Get inspired to dream up your own unforgettable Co-Op campaigns where everyone wins.

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“By working together, creating something useful for the customer, everybody can win,”—Renia Carsillo, Director of Digital Strategy at SMS

Today’s call to action: Do you have experience creating or approving a Co-Op program for your distributors? We would love to hear from you. Share your thoughts in the comments below!

We’re coming at you with an extra-exciting episode next week. We’re taking a break from the BIG topics to give you some tactile advice. Tune in as Safety Marketing Services reveals how to dominate LinkedIn in just 5 minutes a day!

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Today on Grow Live, Matt Johnson and Renia Carsillo sit down with Lief Thomason for a behind the scenes look at video production. They talk about the importance of creating videos in your next marketing campaign. And, why it doesn’t mean you need state of the art equipment. You might just need a little bit of courage.

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“The best tool is the one that does the job,” —Lief Thomason, Digital Producer at SMS.

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Today’s call to action: Comment with a link to your latest video. Lief will take a look and offer 3 suggestions for easy improvements you can use to generate more engagement!

Don’t forget to visit us next week for a super nerdy discussion on effectively using co-op dollars.

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It’s a new year and you’re ready to move mountains. You’re proud of the work that you’ve done to layout your strategic plans for the year ahead. And, then it dawns on you. You forgot to plan for all the trade show events that are just around the corner.

Have no fear. Matt Johnson and Renia Carsillo are here with helpful advice to take the sting out of planning your next trade show booth. Listen in for tips you can use to get the most bang for your buck.

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“When it comes to giveaways, the coolest thing isn’t always the best thing,”—Renia Carsillo, Director of Digital Strategy at SMS

Today’s call to action: What do you do to prepare for tradeshow season? Share your answers in the comments below to win some cool swag!

Don’t forget to visit us next week when Safety Marketing Service’s very own Digital Producer Lief Thomason joins us on the show. Together, they discuss all that they’ve learned over the past 23 episodes.  You won’t want to miss it!

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Have you ever wondered about the crazy antics that happen in other marketing agencies? Do you think that only you have made goofs and mistakes along the way? Well, we hate to break it to you.  But, here at Safety Marketing Services we’ve made our share of blunders. Listen in now!

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“Running a marketing agency is a lot like having a batting average. When you hit that home run, it makes up for everything else,”—Renia Carsillo, Director of Digital Strategy.

We hope you have a blooper reel all of your own in 2018. It’s the only way to grow because you can never score big if you always play it safe.

From all of us here at SMS we wish you and yours a Happy New Year! See you next year!

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Matt Johnson is on a solo mission today to share his predictions for 2018 and what they mean for industrial suppliers and distributors. Listen in to his reasons about why it’s important to adapt to the changing world of sales. And how to do it without losing the integrity of your legacy salespeople.

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“Mobile devices are equivalent to the TV of the 60s and people are glued to them,”—Matt Johnson, CMO and Managing Partner Safety Marketing Services

Matt is throwing down another challenge. Before 2017 draws to an end, sit down with your head of sales, head of marketing and your leadership team. Brainstorm how you plan on adapting to the changing buyer’s journey.  Are you ready to grow?

Don’t forget to come back for a special Grow Live episode when our team shares our funnies, our mistakes and our learning experiences with you! And if you need a little help with your marketing plan for 2018 and beyond, just click here to schedule a consultation.

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Grow Live: 8 Non-Techie Tips for SEO Wins in 2018 [Sprout-isode 2]

This week on Grow Live, Renia Carsillo from Safety Marketing Services hosts the show all by herself…Matt’s busy holiday shopping. What’s up with that?

Let’s show her a little love and listen in on this week’s podcast. Today’s show breaks down some of the complicated technical SEO stuff into easy, actionable tips that non-techie marketing managers can use for 2018.

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“The more you know, the better you’ll rank,” —Renia Carsillo, Director of Digital Strategy

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That might sound like a lot of information. Don’t worry! Renia breaks it down into easy-to-understand nuggets of SEO gold that you can use today! The important thing to remember is that you don’t have to do this all at once. Start small. Choose one thing a month and do it well. Just make sure to get started soon if you wanted to win in 2018!

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Grow Live: Quad City Safety’s in the House [Crossover Episode]!

This week on Grow Live, Matt Johnson and Renia Carsillo are joined by Dave White and Fred Radunzel from Quad City Safety Inc. Listen in and hear why these guys think the safety industry needs an overhaul— if it wants to make a difference in the lives of end-users.

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“Creating awareness is underdone. People know what they know. They don’t know what they don’t know,”—Dave White, Co-owner Quad City Safety Inc.

The world is changing and it’s time safety changes with it. It’s time the safety industry spoke the same language as the folks who use the equipment every day. To see how it’s changing and why, go ahead and visit Quad City Safety Inc. and subscribe to the Dave & Bacon Safety Tales podcast!

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Make sure to keep on the lookout for a special edition Dave & Bacon Safety Tales recorded right here in the Safety Marketing Services studio!

We’re jazzed to bring you one of the biggest rockstars in the industry— Ergodyne!

This week on Grow Live, Matt Johnson and Renia Carsillo sit down with Al Buczkowski, Marketing Communications Manager at Ergodyne. They get to pick his brain for the skinny on developing a brand voice and delivering value to the people that matter most…the end user.

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“Engagement is such a valuable currency, but you have to spend it. It’s a two way street,” -Al Buczkowski

Want more of all things Ergodyne? Head on over to their website and become part of  The Tenacious Nation! And don’t forget to subscribe to The Tenacious Blog for the latest in industry news.

The buyer’s journey has changed and it’s time to change with it. Stay tuned for more marketing advice from Safety Marketing Services that you can use to deliver your message— and earn serious street cred.

Next week on Grow Live: Get ready for a special crossover episode with Dave and Bacon Safety Tales, featuring Dave White and Fred Radunzel from Quad City Safety Inc.

In the meantime, catch their podcast on iTunes or Soundcloud!

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Thanksgiving is a time for remembering what we are thankful for. But, imagine if we took the time to acknowledge our blessings every day. Matt Johnson believes the key to creating a culture of gratitude at work starts by being mindful about the importance of your team—every day.

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“As you gather around your Thanksgiving table this year, take a moment to think about your work family,” Matt Johnson, SMS CMO & Managing Partner.

Matt has a challenge for you. Simply acknowledge an evidence of grace before each team meeting for 6 weeks. Then, let us know how your company responded. Does your team seem happier and more fulfilled?

Thanks for joining us on our Thanksgiving special! Make sure you tune in next week for a very special guest from the team at Ergodyne.

Safety Marketing Services is always looking for industry rockstars to join us on the show! Let us know if you would like to join us on an episode of Grow Live. We’d love to have you!

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It’s important to have up to date sales information in the hands of your sales team.

Digital marketing is a buzz about sales enablement. Today, Matt Johnson and Renia Carsillo race through their top 10 Sales Enablement ideas to give the best resources into the hands of your sales team. Plus, stick around to the end for a BONUS tip.

10 Sales Enablement Ideas on the Podcast today:

“We can’t manage our prospects on our own.”—Renia Carsillo, Director of Digital Strategy at Safety Marketing Services.

Check out this week’s Grow Live show for tips you can use to make your next marketing campaign a success. And, if you are craving even more helpful advice just check out our blogs.

Additional resources from the show:

Industrial Video Marketing

How To Make A Video Using Your Smart Phone

Persona Show

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