The team at Safety Marketing Services sits down with Shannon Gayton, content specialist to discuss content creation. They discuss the right ways and the wrong ways to create written content for your organization. Today’s Grow Live podcast talks about how marketing managers can use content to create relationships and establish authority in their industry.

“Search engines don’t want to rank crap”—Renia Carsillo, SMS Digital Strategist.

Content should be more than data points and technical jargon. Learn how to create easy-to-digest and informative article that people actually read. If you have been treading water creating content, you’ll want to listen to these helpful tips.

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“It has to be really good content, if it’s going to make a difference”—Matt Johnson, SMS Chief Managing Officer.

Are you ready to connect on a more personal level with your audience? Are you ready to offer helpful advice and solutions and establish yourself as a leader in your industry? Press play if you’re ready to join the conversation!

Matt and Renia sit down with Misti Ferris, Marketing Manager at Safety Marketing Services to talk about persona stories. So, what the heck is a persona story? Today’s Grow Live podcast will explain what it is and how it can help grow your business. Learn tips to understand your ideal customer and how to provide content that is relevant to them.

Think of content marketing as a tool. If you start with a persona story when you write your content, it’s like giving a hammer to a professional builder. That builder knows how to use that hammer and is meticulous in the work that they do.

“If you don’t start with a persona story, it’s like giving the hammer to a toddler. Crazy things are going to happen.” —Renia Carsillo, Director of Digital Strategy

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“To be successful in digital marketing, you have to be relatable.” —Misti Ferris, Marketing Manager

Are you ready to learn why the persona story is important to successful marketing? Press play if you’re ready to join the conversation!

The team at Safety Marketing Services sits down again to discuss the power of eCommerce and inbound marketing.  Today’s Grow Live podcast talks about how industrial distributors can leverage these tools to drive traffic and increase sales.

“If you don’t have a brick and mortar, and you don’t have e-commerce, how exactly are you making sales?” —Brady Price, Director of eCommerce & Business Development

Let’s be honest. In the world of digital marketing, the independent industrial distributor is just tuning in. While other industries have been busy streaming eCommerce solutions and inbound marketing strategies, our industry has been stuck on the AM dial. So, it’s understandable if you have questions about the changing landscape in sales and marketing.

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Does the industrial distributor need eCommerce and inbound marketing? You do if you want to be in business. Press play if you’re ready to join the conversation!

Welcome to the very first episode of the Grow Live Podcast! Today Renia and Matt talk about origin stories: what is the history of Safety Marketing Services and how did we get to making a live show and podcast? We follow that up with digital marketing, sales, and how to be likeable online. If you want to see more, check out the livestream from this episode on facebook, or for the studio recording with high quality footage, visit our youtube channel. Check back in for the show notes!

Let’s talk about this content thing a little more. Matt Johnson (Let’s Grow host and SMS Chief Creative Officer), Brady Price (SMS eCommerce Director), and Stefen Phelps (SMS Web Designer/Developer) are here to set the record straight on best practices for web content. Follow up on episode 10. Join us next time for the conclusion to “eCommerce and the Hunt for Buried Treasure”!

For a closer look at eCommerce management, download our ebook, “The Ultimate eCommerce Playbook for Industrial Distributors”. It’s free!

We’re back with our round table discussion tonight in our introduction to B2B eCommerce management. Matt Johnson (Let’s Grow host and SMS Chief Creative Officer), Brady Price (SMS eCommerce Director), and Stefen Phelps (SMS Web Designer) talk about the difference between good, better, and best content and why content matters so much. This one was so long we had to cut it into 2 episodes, so stay tuned for the follow up next week on Content Waters!

For a closer look at eCommerce management, download our ebook, “The Ultimate eCommerce Playbook for Industrial Distributors”. It’s free!