In this episode of What Metrics Mean, we touch on the meaning of ROAS and LVT for your marketing campaigns. Here we highlight what they mean for different businesses. Listen and Share.

What does CPC mean in terms of the reports you get from your marketing agency? That is what we’re going to talk about today as part of our What Does the Metrics Mean series? What does CPC mean? Listen to find out.

Ever wonder what those numbers mean on the marketing reports from your advertising agency?  In this video, #2 in the series, we discuss 'impressions, reach & frequency' and what it means from a campaign perspective.

Ever wonder what CPL really means? How is it calculated? Questions you should ask your marketing/advertising agency?  In this episode, we discuss exactly this!

You’ve likely heard of pay-per-click marketing, but do you know the ins and outs of local service ads? Local service ads are another great tool in your digital marketing arsenal, particularly for service providers in certain industries. They are both affordable and effective, but they can sometimes be challenging to get started with. Here’s what you should know about local service ads, how they work, and how to set up your ads.  Local Service Ads: https://ads.google.com/intl/en_ca/local-services-ads/ Subscribe! Website: https://meritbasedmarketing.comFacebook: https://facebook.com/meritbasedmarketing

Ever wonder how an agency comes up with their pricing for Facebook services?  Well in this video, we pull off the veil and outline the factors that goes into quoting out Facebook advertising.  Plus we discuss the pros and cons to monthly retainers vs pay per lead circumstances.

Choosing an agency to run Google Ads for your legal, health or wellness business can be overwhelming.  That's why, in this video, we outline the top 3 factors that come into pricing strategies from an agency perspective and we highlight questions for you to ask when interviewing potential partners.

Small business owners of all ages often find themselves asking why marketing is important for their success. Years ago, when the businesses in the town were the only providers for specific goods and services, marketing for small businesses was not a necessity. Everyone knew who they could turn to for services and products that fit their needs. Now that the world is so interconnected and can quickly have products delivered from around the world or services rendered 24/7, competition has significantly increased. It is vital for small business owners to understand the importance of marketing in business success. Otherwise, they will fall behind the competition, lose out on sales, and may need to close their doors before they even have a chance to make a footprint in the world.

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Online advertising is easy. You just place an ad on Google and start generating leads instantly, right? Well, not exactly. It sure would be nice if you got strong Google ads results and Google ads leads right away but it rarely works that way.

You might be able to shortcut the time if you’re selling products in a competitive space and you want to do deep discounts – like 75% off. Otherwise, it typically takes time.

So, how long does it take before you start seeing the kind of Google ads results you want? It depends on the kind of results you want. You may see increased traffic fairly quickly, but we think the Google ads results you want are conversions. That could mean generating leads by getting people to give you their email address, fill out a form, or request more information. It might mean clicking through to make a purchase.

If you’re striving for conversions – and you should be – the answer to how long it takes to see results is a bit more complicated.

Here’s the short answer to the question: It will likely take three months to start seeing Google ads results but can take a year or more of consistent advertising to get the results you want.

Why does it take this much time? There are a few reasons.

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The old guard is out and one of the most effective ways you can advertise your law firm nowadays is through social media. These social media tools are so ubiquitous in fact that you could potentially reach 2.7 billion monthly active users if you just advertised on Facebook alone. While quality is better than quantity when it comes to advertising your legal firm, you will want to niche your audience down. While this may include doing sponsored posts that specifically hit individuals in your niche, there are ways to promote your law firm to people that already like your page. In this article, we'll go over some of these free tools and discover what they are and how to use them to promote your law firm. If you are looking for how to promote your business on Facebook for free, now is your chance to find out.

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