Today I'm sharing what I really think about the coaches who sell offers based on the “vibe” or the “energy” of the offer that one will experience with them, and how this is eroding trust in the online industry. So, for the clients to have their experiences aligned with the expectations from your offer, you’ll need to know how to articulate the value of your group coaching program so that it sells.

What You’ll Learn: 

- How to recognise a valuable offer vs spiritual entertainment

- You get paid for the value that you articulate, not the value that you deliver

- Where to start from with clearly articulating the value of your offer

- The two versions and examples of a program promise

- How to price your offer based on value and market positioning

- Should I start with low ticket offers rather than high ticket offers? 

Remember that your ability to sell your program depends on your ability to communicate the value of it. However, articulating that value can be tough, so working with an expert on this will save you from going around in circles for months and years. 

Resources: 

- Episode 021 How Clients Can Get Better Results in Group Coaching Programs vs 101   https://apple.co/3aQwCdD 

- Learn How to Craft a High-Ticket Group Coaching Program that Sells 24/7 on Evergreen: https://www.roseradford.com/workshop  - Free Training: Sign 1-3+ clients a week on evergreen: https://www.roseradford.com/stepup-podcast

- Download the FREE Business Bottleneck Diagnostic Tool https://www.roseradford.com/diagnostic 

- Visit my website https://www.roseradford.com/

- Find me on Facebook https://www.facebook.com/rosekirbycoach1 

- Find me on Instagram https://www.instagram.com/iamroseradford/ 

- Let's connect on LinkedIn https://www.linkedin.com/in/rose-radford/

This week, continuing with the Million Dollar Evergreen Marketing Secret mini-series, I reveal why your clients are more likely to get better results in group coaching programs than working with you in 1:1 coaching sessions. I also talk about why you don't need to run group coaching programs in cohorts and why investing in a group coaching program can be a great business decision. 

What You'll Learn:

- Why group coaching programs are more powerful than one-on-ones

- The difference between building knowledge inside a community and receiving it from a unique source

- Why serving clients one-on-one style in group coaching programs can be exhausting and not very effective

- Why running group coaching programs in cohorts can be counterproductive for you and your clients

- What is running a program "in evergreen name alone," and how to fix it

- The limitations of working with a coach one-on-one

Entrepreneurship can be a very lonely place, just as much as going through any transformation. If you want to succeed in it, we must put in hard work, commitment, and you need a community of like-minded entrepreneurs or of people facing the same challenges in their transformation path. Working within a community opens the door to new friendships, collaborations, partnerships and connections with passionate people who love what they do. 

Resources:

- Learn How to Craft a High-Ticket Group Coaching Program that Sells 24/7 on Evergreen: https://www.roseradford.com/workshop  - Free Training: Sign 1-3+ clients a week on evergreen: https://www.roseradford.com/stepup-podcast

- Download the FREE Business Bottleneck Diagnostic Tool https://www.roseradford.com/diagnostic 

- Visit my website https://www.roseradford.com/

- Find me on Facebook https://www.facebook.com/rosekirbycoach1 

- Find me on Instagram https://www.instagram.com/iamroseradford/ 

- Let's connect on LinkedIn https://www.linkedin.com/in/rose-radford/

In the second chapter of the Million Dollar Evergreen Marketing Secret mini-series, I'll reveal how we scaled to a million dollars in sales without launching. I'll also go through a core mistake most established coaches make, I'll be sharing what to include and what not to include when creating a high-ticket group coaching program, as well as how to create an MRR, a.k.a Monthly Recurring Revenue. 

What You'll Learn:

- What to include and what to avoid putting into our high-ticket coaching programs

- The difference between group coaching programs and courses, and why we NEVER should call our coaching program a course

- Why selling courses is way less effective than selling group coaching programs

- How to create a Monthly Recurring Revenue without depleting our time and energy

- What it actually takes to launch a group coaching program

When we compare the launch with the evergreen model, we'll realise that the latter offers much more freedom and spaciousness, a quality lifestyle and profitability. We don't hear this enough because most business coaches have made lots of money teaching how to sell courses, and they’ve never questioned the status quo. They never stop to think about whether selling courses is really the best way for people to grow their businesses. 

Resources: - Free Training: Sign 1-3+ clients a week on evergreen: https://www.roseradford.com/stepup-podcast

- Download the FREE Business Bottleneck Diagnostic Tool https://www.roseradford.com/diagnostic 

- Visit my website https://www.roseradford.com/ 

- Find me on Facebook https://www.facebook.com/rosekirbycoach1 

- Find me on Instagram https://www.instagram.com/iamroseradford/ 

- Let's connect on LinkedIn https://www.linkedin.com/in/rose-radford/

In this episode, you'll learn why depending on launching to generate revenue in your coaching business might not be the best idea from a physical and mental health point of view, and why it might also end up killing your business. I'll explore the differences between running a launch-based and an evergreen coaching business, and I'll also be sharing the story of how I missed $140K in sales in five months, and what that expensive and valuable lesson taught me. 

What You'll Learn:

- How a launch-based coaching business essentially works and how it differs from the evergreen model

- How I discovered the evergreen model and how I missed $140K in sales 

- What makes the launch model so unpredictable, addictive and unstable

- Why some potential clients might feel thrown away or rejected when we only operate in the launch model and how that will impact our business

This episode is the first of a mini-series of the Million Dollar Evergreen Marketing Secret, where I'll reveal how I made over a million dollars in just 13 months, so you can apply it to your coaching business and avoid the financial roller coaster and uncertainty from the launch-based model.

Resources: - Free Training: Sign 1-3+ clients a week on evergreen: https://www.roseradford.com/stepup-podcast

- Download the FREE Business Bottleneck Diagnostic Tool https://www.roseradford.com/diagnostic 

- Visit my website https://www.roseradford.com/ 

- Find me on Facebook https://www.facebook.com/rosekirbycoach1 

- Find me on Instagram https://www.instagram.com/iamroseradford/ 

- Let's connect on LinkedIn https://www.linkedin.com/in/rose-radford/

This week, I share some of the most powerful insights, breakthroughs and learnings that came up from my first ever client retreat. I'll reveal the keys to making more money from a retreat, the importance of paying attention to our energy levels, and how to create transformational experiences for your clients without necessarily being a coach. 

What You'll Learn:

- What taking care of your energy is as necessary as your strategy, mindset, subconscious programming, and getting rid of your limiting beliefs

- How to create transformational experiences without being a mindset coach

- The story of the mysterious appearance of the dead pigeon

- The importance of setting your intentions for the week

- Why it is possible to make more money being away in a retreat, and totally disconnected from our businesses

The energy generated and received simultaneously in a room with 16 adult women lifting up and celebrating each other is so expansive and powerful, that the creation of massive breakthroughs was inevitable. The more we allowed ourselves to just be, the more open to giving support we showed up, we were more open to receiving more and expanding our abilities. 

Resources: - Free Training: Sign 1-3+ clients a week on evergreen: https://www.roseradford.com/stepup-podcast

- Download the FREE Business Bottleneck Diagnostic Tool https://www.roseradford.com/diagnostic 

- Visit my website https://www.roseradford.com/ 

- Find me on Facebook https://www.facebook.com/rosekirbycoach1 

- Find me on Instagram https://www.instagram.com/iamroseradford/ 

- Let's connect on LinkedIn https://www.linkedin.com/in/rose-radford/

Becoming a 7-figure CEO is more about making good decisions than selling many programs or signing multiple high-ticket clients. In this episode, you will learn to differentiate 7-figure from 6-figure tasks, how to focus on spending time on the needle-moving activities of your business, and how to decide on the best path to becoming a 7-figure CEO.

What You'll Learn:

- How you can become your own version of the Millionaire Girl Next Door®

- Why it is crucial to consider your limited resources (time, money, and energy) before making any business decision

- How to differentiate 6-figure from 7-figure tasks

- Which 6-figure tasks I used to waste time and energy on, and what I've learned from stopping doing them

You can decide your way to wealth. Instead of working your butts off and ending up exhausted, making the right choices and using your finite resources wisely will help you transition from a 6-figure business to a 7-figure and multiple 7-figure business. 

Resources:

- Episode 014 A Sneaky Peek Behind My New Brand: https://podcasts.apple.com/us/podcast/014-a-sneaky-peek-behind-my-new-brand/id1611167283?i=1000557883899  - Free Training: Sign 1-3+ clients a week on evergreen: https://www.roseradford.com/stepup-podcast

- Download the FREE Business Bottleneck Diagnostic Tool https://www.roseradford.com/diagnostic 

- Visit my website https://www.roseradford.com/ 

- Find me on Facebook https://www.facebook.com/rosekirbycoach1 

- Find me on Instagram https://www.instagram.com/iamroseradford/ 

- Let's connect on LinkedIn https://www.linkedin.com/in/rose-radford/

If we were to divide all the money in the world into equal parts for every one of us, do you know how much money you would get? In this episode, I'll share how the answer to that question helped me create a financial breakthrough from 20k to 50k, and then 100K cash months. I will also dive into practical ways to eliminate the guilt of earning more money than your spouse, friends and family. 

What You'll Learn:

- The powerful questions that helped me spot the blockage that was holding me back 

- How limiting beliefs, fears and worries stop you from reaching your financial goals

- Why it is okay to earn more money than your close relatives, friends and spouses

- How to grant yourself permission to make substantial amounts of money for the value you give

- Why it is normal to fear being judged by others, and what is the best way to deal with it 

Being an entrepreneur equals being in the intersection between two Venn diagrams, where there is a generous economic reward in one circle, and in the other there is value. As entrepreneurs, you must feel good about receiving money because you provide your peers with tremendous value, which will serve them to receive reasonable amounts of money. 

Resources:  - Free Training: Sign 1-3+ clients a week on evergreen: https://www.roseradford.com/stepup-podcast

- Download the FREE Business Bottleneck Diagnostic Tool https://www.roseradford.com/diagnostic 

- Visit my website https://www.roseradford.com/ 

- Find me on Facebook https://www.facebook.com/rosekirbycoach1 

- Find me on Instagram https://www.instagram.com/iamroseradford/ 

- Let's connect on LinkedIn https://www.linkedin.com/in/rose-radford/

It is very easy for entrepreneurs, especially in the online space, to fall into the trap of setting ego-driven goals. Climbing the seven-figure business mountain and hitting the top might sound beautiful, but is it something we truly desire, or do you want it because you know you'll look good up there? 

In this episode, you'll learn how to tell if your goals were set from an egoic place and the downsides of that, as well as how to set business goals in alignment with who you are and who you want to become. 

What You'll Learn:

- What my own ego-driven goals were and how many of them I accomplished

- How to prevent yourself from pursuing ego-driven goals and how your values can help you choose different goals

- The consequences you will most certainly face if you decide to pursue egoic goals

- How to turn a goal born from an egoic impulse into a self-expression based goal 

Learning to identify goals set by your ego is a developable skill, it's a form of self-mastery. And self-mastery is crucial to becoming influential team leaders and a reference in your industry. 

Resources:  - Free Training: Sign 1-3+ clients a week on evergreen: https://www.roseradford.com/stepup-podcast

- Download the FREE Business Bottleneck Diagnostic Tool https://www.roseradford.com/diagnostic 

- Visit my website https://www.roseradford.com/ 

- Find me on Facebook https://www.facebook.com/rosekirbycoach1 

- Find me on Instagram https://www.instagram.com/iamroseradford/ 

- Let's connect on LinkedIn https://www.linkedin.com/in/rose-radford/

This week, I want to share a little behind the scenes of my new branding. I will talk about the right moment to rebrand, what kind of branding coaches you should hire, and some of the past mistakes I've made with branding. I will also dive into how channeling helped me materialise my vision for the new brand and the big plans I have for it. 

What You'll Learn:

- The right moment in your business to focus on branding 

- The difference between brand-level and offer-level messaging

- The advantages of avoiding ego-naming ourselves and what we do

- What happens when you hire a cookie-cutter brand strategist

- What inspired me to create my new brand's mission, vision, manifesto and other assets

The Millionaire Girl Next Door is about inviting people to live their best lives, earn lots of money guilt and shame-free, and experience comfort and growth. It's a call to know the finer things in life, to travel, taste exquisite food and stay in gorgeous hotels, while staying grounded at the same time. 

Resources:  - Free Training: Sign 1-3+ clients a week on evergreen: https://www.roseradford.com/stepup-podcast

- Download the FREE Business Bottleneck Diagnostic Tool https://www.roseradford.com/diagnostic 

- Visit my website https://www.roseradford.com/ 

- Find me on Facebook https://www.facebook.com/rosekirbycoach1 

- Find me on Instagram https://www.instagram.com/iamroseradford/ 

- Let's connect on LinkedIn https://www.linkedin.com/in/rose-radford/

Today's episode is all about selling using DMs, the things I learned the hard way and how I mastered the art of selling using Instagram, Facebook, and LinkedIn messages. By the end of this episode, you'll have an utterly different view of direct messages sales, what’s hot in DMs and closing deals without cold messaging. 

What You'll Learn:

- Not using DMs to sell is leaving tons of money on the table

- How I mastered the subtle art of DM selling

- 3 reasons why people hate DMs and using them to generate sales

- Why most coaches and online entrepreneurs fail at DM sales

- How to develop intimacy with your leads and increase sales using DMs

- How to make our leads and potential clients message us first

Sales is a contact sport, it requires communication. Redirecting our leads and potential clients onto a sales page is not the same as having a conversation with them, answering their questions and eliminating their doubts. DMs will also benefit us, entrepreneurs, to filter prospects, identify those who are a good fit for our programs and disqualify those who aren't before selling them anything. 

Resources:  - Free Training: Sign 1-3+ clients a week on evergreen: https://www.roseradford.com/stepup-podcast

- Download the FREE Business Bottleneck Diagnostic Tool https://www.roseradford.com/diagnostic 

- Visit my website https://www.roseradford.com/ 

- Find me on Facebook https://www.facebook.com/rosekirbycoach1 

- Find me on Instagram https://www.instagram.com/iamroseradford/ 

- Let’s connect on LinkedIn https://www.linkedin.com/in/rose-radford/