Join us as we sit down with the owner of a £1m gardening business who shares their plans to double their success in the next year. Learn their strategies and secrets to growing a thriving gardening business!
Antony's journey from traditional garden center roots to digital innovation shows how creative thinking can transform a horticultural business.
Starting with a simple idea to make gardening more accessible, Garden on a Roll now generates around £200K in peak months.
Core Business Model:
- Pre-designed garden borders for easy installation
- National delivery across UK
- Average order value £250-300
- Peak business March through June
The company's approach to marketing combines grassroots efforts with digital strategies. Anthony's hands-on style has created numerous opportunities through community engagement and strategic partnerships.
Creative Marketing Initiatives:
- Free installations at community spaces
- Partnerships with housing developers
- Show home demonstrations
- Educational video content
- Community project sponsorships
The housing developer initiative particularly showcases the business's potential for growth. By enhancing show home curb appeal, they're creating immediate visual impact while building long-term customer relationships.
Current marketing investment sits at £80K annually. This covers Google Ads, garden shows, and social media content creation. However, there's significant room for optimisation in their digital approach.
Digital Marketing Opportunities:
- Implement proper retargeting strategies
- Switch from post boosting to Business Manager
- Analyse customer lifetime value
- Leverage dynamic search marketing
- Create targeted educational content
Growth Strategy Focus Areas:
Geographic expansion is a key priority, starting with Ireland. The new housing sector presents significant opportunities, particularly with the rise in UK housing developments
Education remains central to their marketing strategy. By helping customers understand gardening basics, they're building trust and encouraging repeat purchases.
The business stands at a crucial point in its evolution. Balancing personal touch with digital scale will be key to future success.
Moving Forward:
They need to maintain their authentic, educational approach while leveraging digital tools for growth. This means:
- Keeping community engagement strong
- Scaling digital marketing efforts
- Optimising customer acquisition costs
- Building stronger retargeting campaigns
Expanding educational content
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Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands.
Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:
Paid search
Paid social
Video & motion
Graphics & print
Email marketing
We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.
Find out more: https://theevergreenagency.co.uk/how-...
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