In this episode of Grow with Evergreen, we dive into an inspiring conversation with Matthew, the Managing Director of Holland’s Country Clothing, an online country clothing store that has achieved an impressive £7.5 million in turnover.

Matthew shares his journey, the challenges faced, and his ambitious goals to dominate the entire sector.

A Family Business with Big AmbitionsMatthew’s story begins with the roots of Holland’s Country Clothing, a family-run business established in 1978.

Originally starting as market traders, the business made a significant shift online in 2008. Today, they’re generating substantial revenue and investing heavily in Google Ads, spending £450,000 a year on this channel alone.

With a strong online presence and a well-established brand, Matthew isn’t just looking to grow—he’s aiming to monopolise the country clothing space entirely.

Despite their success, Matthew faces some significant marketing challenges, particularly around increasing spending while maintaining a profitable return on ad spend (ROAS).

Matthew’s journey with Holland’s Country Clothing is a testament to the power of combining traditional business values with modern digital marketing strategies.

As he continues to refine and expand his approach, there are clear opportunities for further growth—especially in areas like paid social and post-click optimisation.

This episode serves as a valuable case study for any business owner looking to scale their ecommerce operations effectively.***

Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. 

Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:

Paid search

Paid social

Video & motion

Graphics & print

Email marketing

We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.

Find out more: https://theevergreenagency.co.uk/how-...

Home & garden stories - Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.

Watch here: https://theevergreenagency.co.uk/stor...

Home & garden hub - Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.

Watch here: https://theevergreenagency.co.uk/hub/

Get in touch

01865 306889

theevergreenagency.co.uk

[email protected]

Find us on

YouTube:    / @theevergreenagency  

LinkedIn:   / theevergreenagency  

Instagram:   / theevergreenagency  

TikTok   / theevergreenagency  

Helping home and garden brands grow, season after season.

In this episode of the Grow With Evergreen podcast, we met John-Paul, the founder of Build4Less, an online building materials company.

With a turnover of £15 million and over 90,000 products on their website, Build4Less has become a significant player in the UK's ecommerce construction industry.

However, like many businesses in the building sector, in the current economic climate they're facing challenges in maintaining growth.

***

Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. 

Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:

Paid search

Paid social

Video & motion

Graphics & print

Email marketing

We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.

Find out more: https://theevergreenagency.co.uk/how-...

Home & garden stories - Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.

Watch here: https://theevergreenagency.co.uk/stor...

Home & garden hub - Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.

Watch here: https://theevergreenagency.co.uk/hub/

Get in touch

01865 306889

theevergreenagency.co.uk

[email protected]

Find us on

YouTube:    / @theevergreenagency  

LinkedIn:   / theevergreenagency  

Instagram:   / theevergreenagency  

TikTok   / theevergreenagency  

Helping home and garden brands grow, season after season.

In this episode of the Grow With Evergreen podcast, we had the pleasure of speaking with Kate, the head of digital strategy and marketing at Bellr, a specialist house plant brand. Bellr, formed four years ago by cast members of Made in Chelsea, is facing some common e-commerce challenges as they look to scale their brand.This was an opportunity to look at the data and tech that is informing the business decisions and specifically around cookies and attribution. Accurate attribution is a very hot topic. For any ecommerce brand, being able to map and track all of your data and being able to identify the single source of truth, i.e. what's accurate.Every e-commerce brand should be able to confidently report where are sales coming from, what platforms and what channels are actually working- and that needs accurate attribution.Watch the full episode for more details.***

Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. 

Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:

Paid search

Paid social

Video & motion

Graphics & print

Email marketing

We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.

Find out more: https://theevergreenagency.co.uk/how-...

Home & garden stories - Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.

Watch here: https://theevergreenagency.co.uk/stor...

Home & garden hub - Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.

Watch here: https://theevergreenagency.co.uk/hub/

Get in touch

01865 306889

theevergreenagency.co.uk

[email protected]

Find us on

YouTube:    / @theevergreenagency  

LinkedIn:   / theevergreenagency  

Instagram:   / theevergreenagency  

TikTok   / theevergreenagency  

Helping home and garden brands grow, season after season.

Turning a side hustle into a thriving business is a dream for many entrepreneurs, but it is hard work. On this episode of the Grow With Evergreen podcast we met Sarah, the founder of Wintour, a luxury travel jewellery box company. Sarah recently transitioned from running her business as a side hustle to pursuing it full-time and now wants to grow it as an e-commerce business. But, like many first-time entrepreneurs, Sarah was struggling to see a great return on her marketing activities.Fortunately, we were able to offer some actionable strategic advice.Some of the key areas for improvement, included:1. Website Optimisation2. Using Google Search Console3. Meta (Facebook & Instagram) Advertising4. Google AdvertisingBy implementing these strategies and focusing on steady growth, Sarah and other e-commerce entrepreneurs like her can build a strong foundation for long-term success in their businesses.***

Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. 

Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:

Paid search

Paid social

Video & motion

Graphics & print

Email marketing

We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.

Find out more: https://theevergreenagency.co.uk/how-...

Home & garden stories - Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.

Watch here: https://theevergreenagency.co.uk/stor...

Home & garden hub - Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.

Watch here: https://theevergreenagency.co.uk/hub/

Get in touch

01865 306889

theevergreenagency.co.uk

[email protected]

Find us on

YouTube:    / @theevergreenagency  

LinkedIn:   / theevergreenagency  

Instagram:   / theevergreenagency  

TikTok   / theevergreenagency  

Helping home and garden brands grow, season after season.

In this episode of the Grow With Evergreen podcast we meet Nick, founder of the British Design Shop, a manufacturer of premium, British made furniture. Nick is facing some challenges in the marketplace and we were only too happy to listen and provide some digital marketing solutions. We cover a lot of ground in this episode including; ✅Brand building✅How to create an omnichannel approach✅Maximising their approach to paid media advertising✅Focus on customer retention✅Understanding marketing metrics✅The importance of diversifying marketing channels✅How to make data-driven decisions***

Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. 

Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:

Paid search

Paid social

Video & motion

Graphics & print

Email marketing

We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.

Find out more: https://theevergreenagency.co.uk/how-...

Home & garden stories - Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.

Watch here: https://theevergreenagency.co.uk/stor...

Home & garden hub - Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.

Watch here: https://theevergreenagency.co.uk/hub/

Get in touch

01865 306889

theevergreenagency.co.uk

[email protected]

Find us on

YouTube:    / @theevergreenagency  

LinkedIn:   / theevergreenagency  

Instagram:   / theevergreenagency  

TikTok   / theevergreenagency  

Helping home and garden brands grow, season after season.

Starting and growing a small business can be challenging, especially when you're juggling product creation, marketing, and everything in between.

In this episode of the Grow with Evergreen podcast, we spoke with Jo, the founder of Ralph's Orchard - an eco-friendly, vegan candle company.

Jo shares her experiences as a startup as we discussed a digital marketing strategy to take her business to the next level.

Here are some of the key topics we discuss on this episode:

1. Focus Your Brand Positioning

2. Optimise Your Website for SEO

3. Refine Your Google Ads Strategy

4. Don't Neglect Retargeting

5. Focus on Adding Value, Not Just Selling

Perhaps the most important piece of advice for start up brands is to shift focus from trying to optimise for Google to genuinely providing value for customers. If you are a Home and Garden brand struggling with any aspect of your paid media strategy, download our sector report, packed with trends, predictions and insights into how to make the most of paid search and paid social advertising in this sector. 👇https://theevergreenagency.co.uk/report/***

Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. 

Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:

Paid search

Paid social

Video & motion

Graphics & print

Email marketing

We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.

Find out more: https://theevergreenagency.co.uk/how-...

Home & garden stories - Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.

Watch here: https://theevergreenagency.co.uk/stor...

Home & garden hub - Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.

Watch here: https://theevergreenagency.co.uk/hub/

Get in touch

01865 306889

theevergreenagency.co.uk

[email protected]

Find us on

YouTube:    / @theevergreenagency  

LinkedIn:   / theevergreenagency  

Instagram:   / theevergreenagency  

TikTok   / theevergreenagency  

Helping home and garden brands grow, season after season.

In this episode of the Grow with Evergreen podcast, we deep dive into Google Ads performance with Mark, the owner of The Handle Studio, a successful e-commerce business specialising in cabinet handles and knobs. The Handle Studio faces a challenge that is common for many online retailers, namely maximising their Google Ads performance and leveraging their paid and organic social media strategy to improve overall ROI and ROAS.Fortunately for Mark and other retailers in the same situation, we can recommend ways of making the most of their paid media activities. Reducing reliance on a single channel, creating valuable content, and leveraging social media for its retargeting abilities can lead to sustainable growth and improved ROI.By implementing our range of strategies e-commerce businesses can create a more balanced and effective digital marketing approach. If you are a Home and Garden brand struggling with any aspect of your paid media strategy, download our sector report, packed with trends, predictions and insights into how to make the most of paid search and paid social advertising in this sector. You can download it here: https://theevergreenagency.co.uk/report/***

Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. 

Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:

Paid search

Paid social

Video & motion

Graphics & print

Email marketing

We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.

Find out more: https://theevergreenagency.co.uk/how-...

Home & garden stories - Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.

Watch here: https://theevergreenagency.co.uk/stor...

Home & garden hub - Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.

Watch here: https://theevergreenagency.co.uk/hub/

Get in touch

01865 306889

theevergreenagency.co.uk

[email protected]

Find us on

YouTube:    / @theevergreenagency  

LinkedIn:   / theevergreenagency  

Instagram:   / theevergreenagency  

TikTok   / theevergreenagency  

Helping home and garden brands grow, season after season.

Today, we have an exciting episode featuring Ashley from Aura Surfaces. Ashley runs a new business that sells high-end surface coverings. Curious about what those are? I was too! Stick around and you’ll find out.Meet Ashley and Aura Surfaces: • New Business: Specialises in high-end surface coverings. • Customers: High-end homeowners, architects, and house builders. • Goal: To grow and hit that first million in the next 18 months.Ashley faces some key marketing challenges, and we’re here to help. Can we assist them in reaching their ambitious goal? We’re certainly going to try!What to Expect: • Insights into Aura Surfaces and their unique products. • Discussion on their current marketing strategies. • Exploration of their challenges and potential solutions.📈 Welcome to Grow With Evergreen, the podcast designed to help you grow your business by providing practical insights into paid media, creative, and digital strategy. Each episode, we delve into a business, dissect what they’re doing, and define a digital growth strategy they can deploy.Let’s get into it!#DigitalMarketing #EvergreenAgency #HomeAndGarden #Ecommerce #DigitalGrowth #Podcast #AuraSurfaces***

Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. 

Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:

Paid search

Paid social

Video & motion

Graphics & print

Email marketing

We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.

Find out more: https://theevergreenagency.co.uk/how-...

Home & garden stories - Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.

Watch here: https://theevergreenagency.co.uk/stor...

Home & garden hub - Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.

Watch here: https://theevergreenagency.co.uk/hub/

Get in touch

01865 306889

theevergreenagency.co.uk

[email protected]

Find us on

YouTube:    / @theevergreenagency  

LinkedIn:   / theevergreenagency  

Instagram:   / theevergreenagency  

TikTok   / theevergreenagency  

Helping home and garden brands grow, season after season.

Today, my guest is French Bedroom. They are a female-founded premium online bedroom retailer. I'm joined by not one, but two guests today. I've got Holly joining me and Moise. Holly's the MD. Moise is the head of e-commerce. They're a really good business. They're doing some amazing things. If you haven't checked them out, go and have a look at their website. It's FrenchBedroom.co.uk. Great brand, doing over six million pounds turnover, but they do have some marketing challenges, and we're gonna get into them today. This is sure to be a fantastic conversation. Let's get into it.***

Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. 

Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:

Paid search

Paid social

Video & motion

Graphics & print

Email marketing

We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.

Find out more: https://theevergreenagency.co.uk/how-...

Home & garden stories - Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.

Watch here: https://theevergreenagency.co.uk/stor...

Home & garden hub - Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.

Watch here: https://theevergreenagency.co.uk/hub/

Get in touch

01865 306889

theevergreenagency.co.uk

[email protected]

Find us on

YouTube:    / @theevergreenagency  

LinkedIn:   / theevergreenagency  

Instagram:   / theevergreenagency  

TikTok   / theevergreenagency  

Helping home and garden brands grow, season after season.

Today our guest is Piers Dickinson. Piers runs a fantastic brand called Hyde & Hare. It's a Scandinavian-led interior brand focused on natural fibres.They sell some beautiful products and have marketing challenges, specifically creative when thinking about and scaling pay media and all-important client attention.It's going to be a great topic this one. We're going to have a lot of fun. Let's get into it.

***

Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. 

Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:

Paid search

Paid social

Video & motion

Graphics & print

Email marketing

We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.

Find out more: https://theevergreenagency.co.uk/how-...

Home & garden stories - Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.

Watch here: https://theevergreenagency.co.uk/stor...

Home & garden hub - Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.

Watch here: https://theevergreenagency.co.uk/hub/

Get in touch

01865 306889

theevergreenagency.co.uk

[email protected]

Find us on

YouTube:    / @theevergreenagency  

LinkedIn:   / theevergreenagency  

Instagram:   / theevergreenagency  

TikTok   / theevergreenagency  

Helping home and garden brands grow, season after season.