Grow With Kara

Grow With Kara

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Grow With Kara episodes

  • Generating Consistent Law Firm Growth

    Attorney Jennifer Gore-Cuthbert launched her 30-person personal injury firm 9 years ago, and since then has collected over $100 million in settlements for more than 5,000 clients.

    She has been doubling revenue most years by blending traditional and digital marketing techniques.

    During this session, Jennifer explains her data-driven approach to growth and will detail how:

    • Building reporting dashboards enabled her to take 2-½ months off
    • ​Using callathons generates quality client referrals
    • Social media provides a hidden, high-profit benefit
    • ​Business coaching has led to large gains 

    Discover how these proven strategies can work for your firm at JamesAmplifier.com.

    Ready to accelerate your growth? Book a strategic consultation with Kara to learn how she and her team can deliver real results for your practice.

    40 min
  • Sharpening the Focus of Your Law Firm’s Social Marketing

    In only 2 years Miriah Soliz has grown her injury firm in the competitive Houston market  to a team of 8 handling 100 open case files. 

    She has done it by relying on her Instagram, Facebook, and TikTok posts to bring in 99% of her clients.

    Discover how she has been steadily improving the targeting of her organic and boosted social posts with audience selection and content choices.

    During this session, you'll learn what Miriah does to keep quality prospects calling her firm. She will share how:

    • She turned low-cost social into her primary marketing channel
    • ​Social marketing helped her compete with major advertisers
    • Her natural videos beat professional videos
    • ​She uses location-specific targeting to improve results

    Discover how these proven strategies can work for your firm at JamesAmplifier.com.

    Ready to accelerate your growth? Book a strategic consultation with Kara to learn how she and her team can deliver real results for your practice.

    33 min
  • Blending Catastrophic and Volume Injury Case Models

    In 8 years Darl Champion has grown his Atlanta-area injury firm to 13 people handling about 200 open files. He has structured his firm so it has the people and processes in place to work on smaller cases while he focuses on the higher-value cases.

    Initially he pursued attorney referrals, but has now broadened his marketing channels to include SEO, PPC, social media, and client referrals.

    During this session, you'll learn how Darl maintains his preferred mix of high-value and smaller cases. He will share how:

    • Marketing diversification brings security and increases predictability
    • ​Client referrals are the most secure channel
    • Ongoing marketing tests are critical
    • ​Growing allows you to focus on work you enjoy

    Discover how these proven strategies can work for your firm at JamesAmplifier.com.

    Ready to accelerate your growth? Book a strategic consultation with Kara to learn how she and her team can deliver real results for your practice.

    48 min
  • How I Keep My Firm Healthy and Growing

    In 13 years Bert Parnall has built one of the largest injury firms in New Mexico, now totaling 12 attorneys and 69 people.

    Yet his marketing and advertising spend has been only 10-12% of revenue, this year running at 9% because business is ahead of projections. 

    In this session, Bert will break down his media spend by percentage so you can learn exactly what drives his new business. He also names the vendors he uses and is happy with.

    Learn what Bert is doing to keep the magic happening, plus hear him share how:

    • Moderate but steady growth can build a sizable firm
    • ​You don’t need to spend a bundle on marketing to achieve growth
    • Learning from growth-minded peers will accelerate your progress
    • ​Some of his most effective tactics are simple and low-cost

    Discover how these proven strategies can work for your firm at JamesAmplifier.com.

    Ready to accelerate your growth? Book a strategic consultation with Kara to learn how she and her team can deliver real results for your practice.

    38 min
  • The Marketing Tech and Techniques Working for Me

    Business litigator Mitch Jackson is a master at putting himself in front of technology entrepreneurs and demonstrating his understanding of their turf.

    His writing and speaking regularly build his brand as a technology leader, and keep him top of mind with his prospects.

    He has also created a social following that generates referrals from all over the nation.

    You will get an inside look at how Mitch is using the metaverse to engage and wow prospects, and how he plans to use it to do the same with insurance adjusters and defense attorneys.

    During this session, Mitch explains how:

    • Building communities of prospects is the surest route to a dependable flow of new clients
    • ​Creating a nationwide referral source with social media can generate an additional revenue stream
    • To properly use the news to magnify your social following
    • ​Embracing new technology will set you apart from the competition

    Discover how these proven strategies can work for your firm at JamesAmplifier.com.

    Ready to accelerate your growth? Book a strategic consultation with Kara to learn how she and her team can deliver real results for your practice.

    57 min
  • The Marketing I Use at My 30-Person Firm

    Personal injury attorney Mauro Fiore has personally tried over 50 cases before a jury, and his firm has recovered over $250 million for its clients.

    Now he's sharing what marketing strategies bring in his clients, which he has tested over the decades as he has built his 30-person SoCal injury firm. 

    Referrals from personal connections are a major source of business for Mauro. He also joint ventures with a major local advertiser, and successfully uses non-branded advertising.

    During this information-packed session, Mauro explains how:

    • Acquiring expertise in a challenging niche will boost referrals
    • ​Joint venturing with major advertisers can materially boost lead flow
    • Non-branded advertising can affordably deliver leads which convert at a decent percentage

    Discover how these proven strategies can work for your firm at JamesAmplifier.com.

    Ready to accelerate your growth? Book a strategic consultation with Kara to learn how she and her team can deliver real results for your practice.

    49 min
  • Rapid Growth, Low Spend, High Conversions

    Alex Northover launched his Atlanta personal injury practice only 18 months ago, but already has 400 open case files, 3 attorneys, and 6 paralegals in his young firm.

    Outside of paying for meals with potential referral sources, he spends little on marketing and nothing on the traditional sources of injury clients – SEO, PPC, radio, TV, and billboards.

    So how does he do it? One of Alex’s two primary growth levers is accepting cases that have been rejected by multiple local injury firms, and then obtaining solid settlements.

    During this session, Alex walks us through both of the techniques that are driving his rapid expansion and will share how:

    • Having attorneys handle tasks traditionally assigned to case managers and paralegals provides the foundation for his swift growth
    • ​His firm has a lead conversion rate of 90%, compared to the typical firm’s 45-50%
    • He uses personal networking to expand his referral sources, including obtaining 7% of the firm’s cases from Uber and Lyft drivers

    Discover how these proven strategies can work for your firm at JamesAmplifier.com.

    Ready to accelerate your growth? Book a strategic consultation with Kara to learn how she and her team can deliver real results for your practice.

    36 min
  • How to Build a Network of Referral Partners Online

    Joe Volta moved to the Carolinas only 3 years ago, but he already has 111 open injury case files. Amazingly, he spent zero dollars generating those cases and most have come from referral partners he gained by networking online.

    Joe reaches out to national marketers online, offering to handle their cases in the Carolinas and then focusing on making the referring attorneys look good. 

    During this session, Joe explains:

    • How he efficiently obtains new referral partners with online outreach
    • ​His best tips for improving response to your outreach
    • How to solidify and preserve your new referral partnerships
    • His entertaining social posting approach to otherwise boring insurance topics

    Discover how these proven strategies can work for your firm at JamesAmplifier.com.

    Ready to accelerate your growth? Book a strategic consultation with Kara to learn how she and her team can deliver real results for your practice.

    25 min
  • Breaking Marketing Rules and Getting Clients

    Marc Wasserman and his brother have built a huge brand in their firm Pot Brothers at Law and its trademark saying, ‘Shut the Fuck Up.’ Their startup story is an interesting one, and driven entirely by free networking and organic social media.

    Marc's firm now has 485,000 followers on Instagram and 669,000 followers on TikTok.

    The story shows the power of riding a demand wave, listening to your commenters, creating a memorable brand, and perhaps most important, creating a charismatic presence on social media.

    During this session, Marc breaks down:

    • How he gets clients from social media (and bars)
    • Why you need to engage with prospects online
    • Why prospects hold on to his business card
    • ​The importance of charging more for your service

    Discover how these proven strategies can work for your firm at JamesAmplifier.com.

    Ready to accelerate your growth? Book a strategic consultation with Kara to learn how she and her team can deliver real results for your practice.

    46 min
  • Free and Paid Marketing That Works

    Matt Dubin started the Dubin Law Group, a greater Seattle injury firm, after being told by his financially-strapped employer to polish his resume. Lunches with referral sources and writing for SEO were his early marketing go-to’s.

    Now growing rapidly with 4 offices, 10 attorneys, and 50 people total, Matt uses a full marketing mix that includes Google Ads, digital display ads, community events, TV, radio, and busboards.

    He has a wanted-lead conversion rate of 92%, and has been rapidly growing revenues.

    During this session, Matt explains:

    • After 9 years as a solo, how he grew his team to 50 people and 4 offices
    • What he would have done earlier had he known what he does today
    • What he says to prospective referral sources that locks them in for the long haul
    • ​His highest ROI marketing channel
    • ​The wildly successful new community event he developed

    Discover how these proven strategies can work for your firm at JamesAmplifier.com.

    Ready to accelerate your growth? Book a strategic consultation with Kara to learn how she and her team can deliver real results for your practice.

    46 min

About Grow With Kara

From the publisher's feed

President of Growth Amplifier, Kara Prior, interviews successful attorney-marketers to uncover what's working, what's not, and how you can get on a similar path to growth. This weekly podcast has…