Grow with Quora

This week we're joined by Amy Bishop, owner of Cultivative a performance marketing agency. In this episode, she walks us through why she is running Quora Ads and the results she seeing across her clients.

A few insights from the episode:

- The impact of being an early adopter and why that's important

- Her advice for becoming a better Quora advertiser

- Get her tips for targeting and campaign structure

- Plus, she shares her wishlist for the Quora Ads product team

This week we're joined by Leonard Kim, Social Media Strategist at Keck Medicine of USC. In this episode, he walks us through how he leveraged a Quora Business Account to get tons of press, links, and website traffic.

A few insights from the episode:

- How to provide value with a business account that drives website traffic

- Why he developed a Quora first content strategy

- Why answering questions as a brand is different than as a person

- He also shares some tips for personal branding on Quora

Leonard Kim went from being almost homeless to becoming a personal branding expert whose content has been read over 10 million times. Now he is recognized by Entrepreneur as a Top Personal Branding Expert, Forbes as a Top Marketing Influencer and Inc. Magazine as a Top Digital Marketer and Top Youth Marketer. He has amassed a social media following of well over 500,000 people and loves cupcakes.

This week we're joined by Lita Allgyer, Content Strategist at Praxis. In this episode, she shares her process for developing a content strategy tailored for Quora.

A few insights from the episode:

- How to pitch Quora to your team and get buy-in

- Tactical tips for writing good answers that get results

- How to amplify your content by selecting the right questions to answer

This week we're joined by Jason M. Lemkin. He started the world’s largest community for SaaS/B2B founders, SaaStr.com, and the world’s largest gathering for them, SaaStr Annual. He's the former CEO/Co-founder of EchoSign (acq'd by Adobe).

In this episode, Jason walks us through his process for writing on Quora and crossing 45 million views with his +3,100 answers.

A few insights from the episode:

- Write about what know you as a subject matter expert. Go deep on a few topics.

- Be an authentic and consistent writer. Write something that is great and contribute value to the world.

- Don't worry about the views.

- There is still plenty of time to be successful on Quora.

This week we're celebrating Quora Ads two year anniversary. Our self-serve ad platform came out of beta in May 2017, and I was lucky enough to have been part of the beta program where I saw fantastic results as an advertiser. Little did I know that I would one day be working here!

The Quora Ads platform has come along over the last two years and to help us celebrate I sit down with Ryan Browne, Director of Product Management leading the ads/business team, to discuss the ins-and-outs of building an ads platform.

Be sure to stay tuned to the end to hear a few roadmap teasers and beta features.

This week we're joined by Duane Brown, Founder of Take Some Risk. Tune in to learn what digital agencies should know about Quora.

Episode insights:

- Why marketers need to take a learn by doing mentality

- Gain advantage with competitor targeting

- Quick tips to finding audiences on Quora

Welcome to the Grow with Quora podcast where we interview marketers on how and why they use Quora.

This week we're joined by AJ Wilcox, Founder of B2Linked. Tune in to hear how he uses Quora to grow his personal brand and build credibility.

Episode insights:

- How to grow your personal brand by answering questions and providing value

- Accessing and leveraging platform's audiences to your advantage

- Learn why he recommends answering as many questions as possible

Welcome to the Grow with Quora podcast where we interview marketers on how and why they use Quora.

This week we're joined by Andrea Cruz, Digital Marketing Manager KoMarketing. In this episode, she shares her how she leverages Quora for her B2B clients.

Episode insights:

- How and why companies should maintain a presence on Quora

- Her top recommendations for launching a new campaign

- Optimization tip: break out desktop and mobile

Make sure you subscribe to get the latest episodes and if you like the content please leave us review. In the meantime, head over to quora.com/business to get started today.

Welcome to the Grow with Quora podcast where we interview marketers on how and why they use Quora.

This week we're joined by Joe Martinez, Director of Client Strategy at Clix Marketing. He shares his top Quora Ads learnings, and I'll put him on the hot seat answering PPC related questions on Quora.

He has been voted as a Top 25 Influential PPC Expert in 2017 & 2018 by PPC Hero and regular columnist on Search Engine Land, Marketing Land, and WordStream.

Episode insights:

- Embrace where people are in their buyers journey on Quora

- Understand audience targeting on Quora and align your ad copy

- Separate out remarketing campaigns from prospecting campaigns

Make sure you subscribe to get the latest episodes and if you like the content please leave us review. In the meantime, head over to quora.com/business to get started today.