If you’ve ever wondered what parents type into Google when looking for daycare, this episode is for you. I break down the top search terms families use when hunting for childcare, and more importantly—how you can use those keywords to make sure they find you. Whether you're a home daycare owner or run a childcare center, this episode will help you boost visibility, build trust, and attract the right families.

🎯 In This Episode: The most-searched childcare terms parents are using right now What each keyword tells you about a parent's needs and mindset How to use these keywords in your website, social posts, and blogs

Tips to make your program stand out in local search results

Why local SEO and long-tail keywords matter for enrollment

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🌐 Website: https://www.childcarebusinessmarketing.com/

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Not every parent is ready to enroll the moment they reach out—and that’s okay. In this episode, I break down the three types of leads most childcare providers get, and how to meet each parent where they are. From the “just looking” crowd to the ready-to-sign families, learn what to say, how to follow up, and how to turn interest into enrollment.

🎯 In This Episode: The 3 types of daycare leads (and how to recognize them)

🎙️ Loved this episode? Connect with me and dive deeper:

🌟 Skool Community: https://www.skool.com/childcaremarketing/about

🌐 Website: https://www.childcarebusinessmarketing.com/

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Struggling with parents who aren’t the right fit for your program? It might be your messaging. In this episode, I’ll show you how to clarify your voice, connect with families who align with your values, and use intentional language to attract the right daycare clients—without trying to be everything to everyone.

🎯 In This Episode:

🎙️ Loved this episode? Connect with me and dive deeper:
🌟 Skool Community: https://www.skool.com/childcaremarketing/about
🌐 Website: https://www.childcarebusinessmarketing.com/

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If you’ve been relying only on social media to stay in touch with families, it’s time to think bigger. In this episode, I’m sharing why email lists are one of the most powerful tools childcare providers can use to build trust, keep enrollment strong, and grow their businesses—without fighting algorithms.

🎯 In This Episode: Why email marketing is more personal than social media

How email builds stronger relationships with families

What to include in your emails (even if you’re just starting out)

How to grow your email list, one parent at a time

When and how to use email to fill open spots fast 🎙️

Loved this episode? Connect with me and dive deeper: 🌟

Skool Community: https://www.skool.com/childcaremarketing/about

🌐 Website: https://www.childcarebusinessmarketing.com/

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Fall is a major season for new daycare enrollments, but the providers who fill their spots early? They start preparing now. In this episode, I’ll walk you through practical steps to get your childcare business fall-ready—without the last-minute scramble. Whether you’re brand new or a seasoned pro, this is your prep list for a smoother, more successful enrollment season.

🎯 In This Episode:

What to update in your program materials now How to market your fall openings organically

Small space changes that make a big impact during tours

Why early curriculum planning builds parent trust

How to reconnect with past leads and spark interest

🎙️ Loved this episode? Connect with me and dive deeper:
🌟 Skool Community: https://www.skool.com/childcaremarketing/about
🌐 Website: https://www.childcarebusinessmarketing.com/

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Think advertising means spending money on Facebook or Google? Not necessarily. In this episode, I answer a question from a fellow childcare provider: “What does real advertising success look like if I’m not using paid ads?”

Whether you run a home daycare or childcare center, this is your guide to building trust, connecting with families, and growing your enrollment—organically.

🎯 In This Episode, You'll Learn:

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Not going live could be holding your childcare business back from gaining the trust of local families. In this video, we’ll discuss the misconceptions about live streaming and why it’s so important for building trust and boosting enrollments. Learn simple tips to start going live with ease and make meaningful connections with parents.

Blessings-Christina

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If you’re a childcare business owner, you already know how challenging it can be to balance everything—marketing, staff, parents, and daily operations.

The truth is, failing to focus on three key areas can lead to burnout, low enrollments, and even business failure.

In this episode, I break down:

✔️ How to simplify your marketing strategy and attract more families

✔️ Why your mindset determines your success in the childcare business

✔️ How to create structured daily operations that keep your center running smoothly

🚀 Want access to expert marketing resources, social media content, and support?

Try The Childcare Business Growth Skool for FREE today! 👉 Claim your FREE 7-day trial here: https://www.skool.com/childcaremarketing/about?ref=71c555b325944f94a47e533f6d662394

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💬 Drop a comment: What’s one area you need to improve in your childcare business? #ChildcareMarketing #ChildcareBusiness #DaycareOwner #PreschoolMarketing #ChildcareSuccess

Are you focusing on the wrong tasks in your childcare business?

I’ll share the 3 income-generating tasks that will bring in more families and boost your revenue.

Task #1: Optimize your website, social media, and Google My Business for more visibility.

Task #2: Stand out by highlighting the unique value of your program.

Task #3: Turn your tours into a conversion tool with a clear next step.

Which task do you need to work on? Let me know and reach out for personalized help!

visibility, attract more families, and boost revenue.

🚀 Ready to take your childcare marketing to the next level? Claim your FREE 7-day trial inside The Childcare Business Growth Skool for marketing strategies, social media resources, and expert guidance!

👉 Claim your FREE trial here: https://www.skool.com/childcaremarketing/about?ref=71c555b325944f94a47e533f6d662394

👉Need help with Facebook ads? Apply here >>>>https://www.childcarebusinessmarketing.com/Facebook-Ads-Boost

Join this month's workshop >>>> https://www.childcarebusinessmarketing.com/workshop

The #1 mistake childcare centers make in attracting families—a weak online presence—and how to fix it to boost your enrollments.

Key Points Discussed:

Other Strategies to Attract Families:

Links mentioned

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Facebook Ads Boost>>>https://www.childcarebusinessmarketing.com/Facebook-Ads-Boost