July 19, 2024

Growing a $1.5M Cash-Based Practice with 30%+ Profits with Ben Bagge

46 minutes

In this new episode, Rick sits down with Ben Bagge to talk about the pros and cons of cash-based vs. insurance-based PT practices, scaling a successful PT business, and effective lead generation and marketing strategies for cash patients.

Ben is a PT and owner of Pro+Kinetix Physical Therapy & Performance with 3 clinics in California. He also coaches owners that want to start a cash-based PT practice.

In this conversation, Rick and Ben discuss topics such as:

Cash-Based vs. Insurance-Based Practices: Understanding the pros and cons of each and why cash practices often struggle to scale

How to scale a successful PT business

Ben reveals how his profit margin is 30% and doing $1.5M in business

Strategies on adding services like massage & chiro

Top 3 ways to market to a cash patient

Lead generation for PT: what works?

Why 90% of cash practices don’t make money

Ben’s phone scripts that’s converting 65% of insurance patients to cash

Content strategies on converting patients using social media

Why you should hire a PT vs. front desk to handle new patient calls

Why social media is crucial for GenZ hires and new patients

Why his patient calls are 15 min vs. 5 min

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY:

instagram.com/thericklau/

Linkedin: https://www.linkedin.com/in/rick-lau/

Signup for the newsletter (22k+ clinic owners):

clinicowner.com

Sponsors:

Callhero: mycallhero.com

Apply to join #1 clinic owner community

clinicaccelerator.com

...more

View all episodes

By Rick Lau

July 19, 2024

Growing a $1.5M Cash-Based Practice with 30%+ Profits with Ben Bagge

46 minutes

Ben is a PT and owner of Pro+Kinetix Physical Therapy & Performance with 3 clinics in California. He also coaches owners that want to start a cash-based PT practice.

In this conversation, Rick and Ben discuss topics such as: