Rohit Arora, CEO & Co-Founder at Biz2Credit, shares his incredible startup journey and how it flourished despite a global recession and a pandemic. 

Rohit explains that an innovative product isn’t enough to bank on in your go-to-market strategy.  It’s essential to understand the needs of your target customers in order to customize your message and enact change. Founders can do this by having a long-term vision that aligns with their product, customers and mission.

Like other leaders, Rohit stresses the importance of hiring and retaining the right talent to achieve success. As a startup, it can be difficult to compete in the area of monetary remuneration, but one important motivator is your mission. If you are passionate about what you are doing it shows a firm commitment to your mission, which will gain the loyalty of your people. 

Startup founders looking to steer their businesses towards the long haul will find Rohit’s experience motivational.

• Email - [email protected]
• Website - https://www.biz2credit.com/

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