<p>Kiran Kapur talks with Chris Woodward from Oliver Agency about how marketing agencies are using AI in everyday work.</p>
<p>They cover automation, Oliver’s in-house model, real cost savings, and training teams to use new tools. Chris also explains why many smaller businesses may get better results investing in AI software and skills instead of hiring another person.</p>

Kiran Kapur talks with Chris Woodward from Oliver Agency about how marketing agencies are using AI in everyday work. They cover automation, Oliver’s in-house model, real cost savings, and training teams to use new tools. Chris also explains why many smaller businesses may get better results investing in AI software and skills instead of hiring another person.

Growing Your Marketing Team: People, AI, or Both?

The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.

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Growing Your Marketing Team: People, AI, or Both?

Growing Your Marketing Team: People, AI, or Both?

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