This is a special episode from my company Usersnap. We are hosting a slack group of CX professionals to share experiences and knowledge all around customer experience, customer success and customer feedback. 

And this special episode is with the CX expert Adrian who built CXChronicles a CX optimization company and operates a podcast. He's answering my questions and sharing his knowledge with you.

Listen to this special episode provided by Usersnap.

Learn more about the successes but more about the failures and learnings from a head of growth (HOG) of a B2B Saas company. My name is Klaus-M. and I'm a serial entrepreneur with 25 years experience in the mar-tech industry.

In this episode of my growth podcast Thomas Peham (VP of Marketing of Storyblok, former CMO of Usersnap) is talking with me about how and when to use Content Marketing as a growth channel. 

What are the right KPIs, when to focus on distribution instead of creation, when to hire external content writers and how often you should publish a content to get to your target audience.

Tom has more than 10 years of digital marketing experience and worked as a consultant for many successful SaaS startups. Most of the time, he used his growth weapon of content marketing to build not only the brand but to convert business for the SaaS companies.

Join me in this episode (#7) . If you have feedback, please contact me on Linkedin.

Learn more about the successes but more about the failures and learnings from a head of growth (HOG) of a B2B Saas company. My name is Klaus-M. and I'm a serial entrepreneur with 25 years experience in the mar-tech industry.

This podcast is a sharing of what we experienced while setting goals. We are using the OKR framework to define where we are heading with our SaaS company.

In this episode of my growth podcast I talk to Lorenz Gräff (CEO of bsurance, a insurtech with an embeddable API for insurances). He's an serial entrepreneur with several companies acquired and a lot of experience with goal setting.

He's sharing how he's aligning his team with OKRs and what flaws he had to fight with.

Join me in this episode (#6) . If you have feedback, please contact me on Linkedin.

Learn more about the successes but more about the failures and learnings from a head of growth (HOG) of a B2B Saas company. My name is Klaus-M. and I'm a serial entrepreneur with 25 years experience in the mar-tech industry.

This podcast is a sharing of our initiatives and what we learned so far. 

In this episode of my growth podcast I talk with Luka, my colleague at Usersnap and sales specialist, about our experiences and learnings on how to set up a sale process for a B2B SaaS company.

When should sales take over from marketing? When to hire sales people? How to structure the perfect sales demo?

Have fun with this new episode (#5). If you have feedback, please contact me on Linkedin.

Learn more about the successes but more about the failures and learnings from a head of growth (HOG) of a B2B Saas company. My name is Klaus-M. and I'm a serial entrepreneur with 25 years experience in the mar-tech industry.

This podcast is a sharing of our initiatives and what we learned so far. 

In this episode of my growth podcast I talk about my experiences on how to set up the growth planning for our B2B SaaS company.

What did we do to get the growth initiatives in order and how to align the teams and to our objectives.

Have fun with this new episode (#4). If you have feedback, please contact me on Linkedin.

Learn more about the successes but more about the failures and learnings from a head of growth (HOG) of a B2B Saas company. My name is Klaus-M. and I'm a serial entrepreneur with 25 years experience in the martech industry.

This podcast is a sharing of our initiatives and what we learned so far. 

In this episode of my growth podcast I talk about my experiences on how to find the right pricing strategy for B2B SaaS.

From problems with all kinds of different pricing strategies, to psychological effects and our main steps and learnings.

Have fun with this new episode (#3). If you have feedback, please contact me on Linkedin.

Learn more about the successes but more about the failures and learnings from a head of growth (HOG) of a B2B Saas company. My name is Klaus-M. and I'm a serial entrepreneur with 25 years experience in the martech industry.

This podcast is a sharing of our initiatives and what we learned so far. 

In this episode of my growth podcast I talk about my experiences how to build a great team.

From hiring to feedback meetings. From company values to goals. What can you do to build the best team.

Have fun with this new episode (#2). If you have feedback, please contact me on Linkedin.

Learn more about the successes but more about the failures and learnings from a head of growth (HOG) of a B2B Saas company. My name is Klaus-M. and I'm a serial entrepreneur with 25 years experience in the martech industry.

This podcast is a sharing of our initiatives and what we learned so far. 

In this episode I will share how we figured out how to get more product trial leads from our blog and content marketing.

Learn more about the successes but more about the failures and learnings from a head of growth (HOG) of a B2B Saas company. My name is Klaus-M. and I'm a serial entrepreneur with 25 years experience in the martech industry.

This growth podcast is a sharing of our initiatives and what we learned so far.