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Want to use your podcast as more than just content? In this solo episode of the Growth Accelerator Podcast, host Traci DeForge shares actionable strategies for using your show as a podcast lead generation tool that feeds directly into your marketing funnel.
Drawing from real client examples and her own success at Produce Your Podcast, Traci breaks down how to optimize every episode to generate, nurture, and convert leads. You’ll learn how to align your podcast with email marketing, live events, and webinars for maximum engagement, plus how to build audience trust with evergreen podcast content and consistent branding.
What You’ll Learn:Sign-up for exclusive updates, newsletters, and tips on how to publish a professional-level podcast, all delivered directly to your inbox. Get on the List!
KEY TIMESTAMPS:GUEST MENTIONS:
Mathew Passy, Host of Podcasting Tech
ABOUT THE HOSTTraci DeForge, founder & CEO of Produce Your Podcast, an award-winning full-service production and audience growth marketing agency, is recognized as an international podcast expert, sought-after speaker, and media contributor. The creator of the Podcast Management Academy, the industry’s only certified podcast manager training program, PodHive, an online community for podcasters, and Co-Founder of the Podcast Professionals Association. Traci is the co-host of Ask Brien Radio Show on KHTS AM & FM, Los Angeles, CA. She's been featured on all three major networks, including CNN, CTV, American Express Open, and RadioINK. She is also a member of the Rolling Stone Culture Council
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KEYWORDSPodcast Lead Generation, Podcast Marketing Funnel, Evergreen Podcast Content, Podcast Production Agency, Podcast for Entrepreneurs, Podcast Revenue Streams, DIY Podcasting Tips, Grow a Podcast Audience, Repurpose Podcast Content, Podcast Email Marketing, Webinar Lead Generation, Podcast Client Onboarding, Podcast Growth Tactics, Produce Your Podcast, Traci DeForge, Small Business Marketing Podcast, Sales Funnel Podcast, Build Podcast Trust, Increase Podcast Downloads, Podcast Repurposing Strategy
Weak calls-to-action kill podcast monetization. Learn how CTAs drive lead generation, audience growth, and build a profitable podcast brand.
One of the biggest mistakes podcasters make is having a weak or confusing call to action or none at all. In this episode of the Growth Accelerator Podcast, Traci DeForge reveals how a strong CTA is the foundation of every successful podcast monetization and lead generation strategy.
You’ll discover how clear CTAs are essential for podcast growth, building trust, and creating a seamless podcast marketing funnel that turns listeners into loyal clients. Traci also explains why every content strategy should treat CTAs as a key driver of visibility, engagement, and revenue.
You’ll hear a clip from Traci’s interview on Your Brand Amplified with Anika Jackson, where they discuss practical DIY podcasting tips for crafting CTAs that convert, whether you’re a solo creator or managing a full production team.
What You’ll Learn:
TIMESTAMPS:
Featured Interview
Anika Jackson, Host of Your Brand Amplified
About the Host Traci DeForge
Traci DeForge, founder & CEO of Produce Your Podcast, an award-winning full-service production and audience growth marketing agency, is recognized as an international podcast expert, sought-after speaker, and media contributor. The creator of the Podcast Management Academy, the industry’s only certified podcast manager training program, PodHive, an online community for podcasters, and Co-Founder of the Podcast Professionals Association. Traci is the co-host of Ask Brien Radio Show on KHTS AM & FM, Los Angeles, CA. She's been featured on all three major networks, including CNN, CTV, American Express Open, and RadioINK. She is also a member of the Rolling Stone Culture Council
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KEYWORDS:Podcast Monetization, Podcast Growth Strategies, Podcast Branding, Podcast Lead Generation, Evergreen Podcast Content, Calls-to-Action, Podcast Marketing Funnel, Traci DeForge, Growth Accelerator Podcast, How to Grow a Podcast, Increase Podcast Downloads, DIY Podcasting Tips
Are you ready to turn your podcast into a revenue-generating, brand-building powerhouse? In this episode of the Growth Accelerator Podcast, host Traci DeForge sits down with health coach Jenn Trepeck, who shares her journey of transforming her podcast, Salad with a Side of Fries, into a health coach podcast empire.
Discover how Jenn scaled her show into a podcast monetization success, creating multiple podcast revenue streams, launching merch, and building a full podcast marketing funnel. Whether you're starting your podcast or looking to take your show to the next level, this episode is packed with actionable strategies for DIY podcasting tips, podcast lead generation, and membership monetization.
What You’ll Learn:Sign-up for exclusive updates, newsletters, and tips on how to publish a professional-level podcast, all delivered directly to your inbox. Get on the List!
KEY TIMESTAMPS:Jenn Trepeck has been described as a "force of nature." She is an Optimal Health Coach, Podcaster, and Podcast/Business Consultant. Taking her business background, starting at the University of Michigan Ross School of Business, and adding to it decades of traditional business and entrepreneurial success, Jenn launched her own podcast, Salad with a Side of Fries. Named one of Podcast Magazine’s 40 under 40 and nominated for the 2022 International Women’s Podcast Award for visionary leadership, Jenn has also counseled countless others on their podcasts. From concept to launch and growth to monetization, Jenn offers her podcast clients strategic thinking coupled with actionable, practical implementation. Since jumping into the podcast industry in 2019, Jenn has made a name for herself and is honored to be one of the powerhouses behind the Podcast Professionals Association, taking her knowledge and experience across other industries to support Podcast Service Professionals.
Jenn is known for turning complex health and nutrition conversations into accessible, judgment-free coaching that empowers clients to reclaim their wellness—one episode at a time.
About the Host:
Traci DeForge, founder & CEO of Produce Your Podcast, an award-winning full-service production and audience growth marketing agency, is recognized as an international podcast expert, sought-after speaker, and media contributor. The creator of the Podcast Management Academy, the industry’s only certified podcast manager training program, PodHive, an online community for podcasters, and Co-Founder of the Podcast Professionals Association. Traci is the co-host of Ask Brien Radio Show on KHTS AM & FM, Los Angeles, CA. She's been featured on all three major networks, including CNN, CTV, American Express Open, and RadioINK.
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KEYWORDS:Podcast Monetization, Health Coach Podcast, Podcast Growth Strategies, Traci DeForge, Jenn Trepeck, Salad with a Side of Fries, How to Grow a Podcast, Evergreen Podcast Content, Podcast Lead Generation, Podcast for Entrepreneurs, Podcast Revenue Streams, Podcast Branding, Podcast Sponsorships, DIY Podcasting Tips, Increase Podcast Downloads, Podcast Audience Engagement, Podcast Production Agency, Membership Monetization, Affiliate Marketing for Podcasts, Podcast Marketing Funnel
Do you want your podcast to become a gateway for transforming your business podcast into a powerful lead generation and marketing powerhouse? Are you leveraging podcast growth to increase your visibility as a thought leader—helping you secure more stages and opportunities as a subject matter expert? Are you ready to turn your podcast into a conversion machine that drives sales for your products, services, courses, or programs? If you're ready to accelerate your podcast for business growth, this show is for you.
Welcome to The Growth Accelerator Podcast! I’m Traci DeForge. With me as your guide, we’ll elevate your podcast from good to exceptional, unlocking its full potential to drive both audience growth and business growth. You’ll learn tested methodologies on how to simplify and elevate your audience's journey from initial download to becoming a loyal client.
Inside this podcast, I’ll give you behind-the-scenes access to interactive workshops, where you’ll explore strategies to refine your content delivery, enhance your calls-to-action, and amplify your distribution channels for exponential audience growth. This is the perfect opportunity to take your podcast to the next level and create lasting audience growth that leads to measurable podcast business growth.
What I truly want is for your podcast to become a cornerstone of your content marketing strategy. It should be your unwavering ally, consistently generating leads and driving sales. We’ll also dive deep into monetizing your podcast with strategies like sponsorships and advertisements, helping you secure these partnerships while maintaining your brand's integrity.
I’ll coach you on how to engage authentically with your audience, build relationships, and create the foundation for audience growth that mirrors your business’s success. Together, we’ll explore the most effective ways to leverage your podcast for both content marketing and lead generation that seamlessly ties into your business’s overall marketing and sales goals.
Ready to dive into monetizing your podcast? Whether it’s sponsorships, advertisements, or creating premium content, you’ll learn how to integrate monetization strategies into your podcast in a way that adds value and enhances your brand. Plus, we’ll use content marketing techniques to expand your reach across social media and digital platforms, further driving audience growth and engagement.
Consider this podcast your all-access pass to the tools and strategies you need to optimize your podcast and align it with your business objectives. As your podcast grows, so will your business. Let’s eliminate the frustrations of stagnant listener numbers and uninspired content, and instead, create a lead generation powerhouse.
Start where you are. You’re here. Let’s get started and accelerate your podcast and business to new heights!
Keywords: podcast, business growth, lead generation, content marketing, audience growth, podcast marketing, podcast monetization, podcast sales, sponsorships, advertisements, thought leader, subject matter expert, conversion machine, distribution channels, premium content, digital platforms, podcast strategy, podcast optimization, podcast coaching, podcast visibility, podcast growth, podcast branding, podcast engagement, podcast workshop
In this episode of the Growth Accelerator Podcast, host Traci De Forge introduces simple yet impactful strategies for podcasters to unlock their show's growth potential and align it with their business objectives. Traci emphasizes the importance of authentic audience engagement, shares insights into successful monetization approaches, and underscores the influential role podcast hosts play in driving audience actions. By cultivating trust and relationships with listeners, Traci reveals how podcasting can synergize with business growth, ultimately empowering podcasters to elevate their impact and chart a course towards success.
IN THIS EPISODE:
IN THIS EPISODE:
KEY TAKEAWAYS:
ABOUT THE HOST: Traci DeForge
Podcast Expert & Fortune 500 Business Strategist
Traci's 30-year professional career reflects a unique combination of Broadcast Media, Executive Management & Fortune 500 Business Consulting. This powerful combination led to founding Produce Your Podcast, a premier podcast consulting & production agency providing a comprehensive, full service high quality solution to incorporating podcasting into B2B and B2C clients' overall digital marketing strategy.
From early stage startups to her work with Fortune 500 companies including Google, Hilton, Weight Watchers International, Microsoft and British Airways, Traci’s expertise identifies successful business development opportunities for innovative growth. As the CEO for Ladies who Launch, an online and in person community of women entrepreneurs, she's credited with innovating the Franchise Media Model and was an integral part of guiding and supporting hundreds of women owned businesses to success.
Traci is recognized as an international podcast expert, sought after speaker and media contributor.
She is the creator of PodHive.com, an online community for podcasters and the Podcast Management Academy, the industry’s only certified podcast manager training program and Co-Founder of the Podcast Professionals Association. Traci is the host of the Growth Accelerator podcast, Journey to There, and co-host of Ask Brien Radio Show on KHTS AM & FM, Los Angeles, CA. She's been featured on all three major networks along with CNN, CTV, and American Express Open, RadioINK, and is a member of the Rolling Stone Culture Council
CAREER HIGHLIGHTS
~Worked with the Global Innovation team at Weight Watchers International to revamp the traditional meeting model aligning it with current industry trends
~Co Creator and Producer of Microsoft’s Tech Essentials TV designed as an online TV show to drive new business development initiatives for Microsoft within their Small Business Server division
~Under her management as a Radio Executive, she took an Atlanta area based Broadcast Company from 1.2 MM to 10MM in revenues in less than 5 years and positioned it for a 60MM exit to Cox Communications.
~Developed multiple revenue stream concepts for global start ups, designed the infrastructure to implement them, and trained executives for effective roll-outs
~ National Indie Excellence Award, Self-Publishing.
~ ADDY award for client packaging design & branding development
~(2) ADDY awards for radio broadcasting commercial production
Russ Riba, Director of Studio of Operations gives you the skinny on the best day to release your podcast!
IN THIS EPISODE: Two thirds of your potential audience may not've ever actually heard the episode. You're able to access an entire other two thirds of potential audience members out there through your social media by reposting older episodes #Rock the Podcast host Jessica Rhodes, founder and CEO of InterviewConnections.com interviews Traci DeForge, founder and CEO of Produce Your Podcast about all things podcasting.
Below is a transcription of this episode:
Voice Over:
If you're ready to launch a podcast or you're currently podcasting and want to kick things up a notch here's another infopod from Produce your Podcast designed to take your show to the next level.
Voice Over:
Our experts are here to elevate your podcast produce your podcast is a full service turnkey podcast consulting agency. Visit our Web site at produce your podcast dot com. Have a question leave us a message or fill out the online contact form that's produce your podcast.
Jessica Rhodes:
Can you talk a little bit about the importance of promoting past episodes especially if you're producing evergreen content.
Traci DeForge:
The one thing that is I think is really important for podcasters to realize is that it's still such a new medium. And right now, and this is going to be a bit flabbergasting when you hear it. But it is factual. Right now, two thirds of your potential audience may not have ever actually heard your episode. And so what I mean by that is You're still able to access an entire other two thirds of potential audience members out there through your social media and through your other outreach efforts. So if you are putting out previous episodes that have evergreen content what happens is is that you always have the chance to speak to somebody who may want to hear that particular message. If you only release the episode one time and market it during that one week then you're only going to hit the people that are on social media or following fans and your guest followers and fans during that one week. So what we've found is that especially with our client shows, one of our clients for example that uses this really effectively is an autism expert that we produce out of Denver. Her show is Behind the Breakthroughs and she speaks to parents with kids with autism, she speaks to a therapists around her protocol for treating autism and working with children with autism.
She's also a woman business owner and she talks about integrating her business into her life and effective ways to run her business and then she also share some really heartwarming but almost can be humorous behind the scenes stories of working with her client base. So all those have different messages targeted towards different people. So if she was only to market that one episode during that one week she could really miss out on developing her reach outside of just what that one topic might be.
Voice Over:
Our experts are here to elevate your podcast produce your podcast is a full service turnkey podcast consulting agency. Visit our website and produce your podcast dot com have a question leave us a message or fill out the online contact form that's produceyourpodcast.com
RESOURCES:
Rock the Podcast
Produce Your Podcast
The Podcast Experts Podcast
InterviewConnections.com
Behind the Breakthroughs Podcast
IN THIS EPISODE:
Traci outlines a comprehensive strategy for growing your email list by repurposing your content in multiple areas. #Rock the Podcast host Jessica Rhodes, founder and CEO of InterviewConnections.com interviews Traci DeForge, founder and CEO of Produce Your Podcast about all things podcasting.
Below is a transcription of this episode:
Voice Over:
If you're ready to launch a podcast or you're currently podcasting and want to kick things up a notch here's another infopod from Produce your Podcast designed to take your show to the next level.
Jessica Rhodes:
What tips do you have when you're working with entrepreneurs on building their list from their podcast?
Traci DeForge:
Oh my gosh. Another great question. So in my experience one of the things that and I've worked with thousands of entrepreneurs over the last 10 years which has such has been such a great catalyst to get me to this place with podcasting marketing strategy and one of the things that I guess there's one word and it's repurpose, repurpose, repurpose and that is probably one of the best investments that you can make using integrating podcasting as a marketing tool because it can become the hub of everything else you do to build your list.
And what I mean by that is first and foremost you invest your time and resources in getting a show quality produced and ready to go and ready to be released. Once that audio is released then you can have that audio transcribed. Once you have that audio transcribed then you can take the transcription and you can extract social media post, content posts, you can take that full transcription and you can edit it into a blog post and then one of the things that you can utilize in terms of audience building is that you can take the transcription and turn it into a newsletter.
If you're working ahead which can be a challenge for all of us entrepreneurs to work ahead then you can also as a secondary audience building tool is to release that newsletter in advance of the release of your actual episode which then provides your audience a bit of a VIP access. And in that way you can encourage people with a call to action which is if you sign up for our newsletter then you'll have access to either behind the scene content or content that gets released in advance of when the general public can access it.
So they're all different kinds of ways but the most important thing to remember is that start with your podcast audio and repurpose, repurpose, repurpose, repurpose.
Voice Over:
Our experts are here to elevate your podcast produce your podcast is a full service turnkey podcast consulting agency. Visit our Web site at produce your podcast dot com. Have a question leave us a message or fill out the online contact form that's produce your podcast.
Voice Over:
Our experts are here to elevate your podcast produce your podcast is a full service turnkey podcast consulting agency. Visit our website and produce your podcast dot com have a question leave us a message or fill out the online contact form that's produceyourpodcast.com
RESOURCES:
Rock the Podcast
Produce Your Podcast
The Podcast Experts Podcast
InterviewConnections.com
IN THIS EPISODE: Traci lays out a comprehensive 5 step marketing strategy you can implement for every episode of your podcast. #Rock the Podcast host Jessica Rhodes, founder and CEO of InterviewConnections.com interviews Traci DeForge, founder and CEO of Produce Your Podcast about all things podcasting. Below is a transcription of this episode:
Voice Over:
If you're ready to launch a podcast or you're currently podcasting and want to kick things up a notch here's another infopod from Produce your Podcast designed to take your show to the next level.
Jessica Rhodes:
Let's start with your tips on gaining more listeners.
Traci DeForge:
Oh my gosh that is such a great question and one that we address in a very detail oriented way with our clients because one thing we all know for sure is that as much fun as you might be having creating and producing and having your own show if no one's out there listening to it and especially if you're utilizing it as part of a marketing tool and you're not getting the activation in the response that you're looking for then what's really the point, right?
So we recommend that you have your show tile (that's your album art) on the show on iTunes and all the other platforms but recreate and have a specific graphic tile for each episode and when you release your episode utilize that and post that throughout the day, on the day, that it's released. But on social media, that's not enough. We all know that. So what we recommend is then secondarily come back and create a quote tile. Extract some content... something that was a quote from one of your guests in the show. Like for example we recently used Margie's quote of "Don't limit yourself" that she said on our Journey to There show. We created a quote tile that has the quote, the guest name and we also promote the links to the show. Again, in regards to the links to the show... don't just use your iTunes link. Use your link to iTunes, use your link to the website and when you alternate your posts make sure you alternate your links because people get access to their podcasts in different places and in different ways.
And then thirdly, we use a program and you can access it.I think they still have a free account but the pro accounts are really cost effective and that's a program called wavve where you can actually insert your audio and use video. You can also upload those to youtube and then the 4 step is that is we'll pull back a previous episode so that we're still promoting the show but maybe a previous episode that has been released and then say you have a really great review on iTunes then we put out a 5 star social media image with the review from the show.
It's a fully comprehensive per week social media strategy that's encapsulated from the day that the episode releases all the way through pulling back a previous episode and wrapping it up with a review for the show.
Voice Over
Our experts are here to elevate your podcast produce your podcast is a full service turnkey podcast consulting agency. Visit our website and produce your podcast dot com have a question leave us a message or fill out the online contact form. produceyourpodcast.com
RESOURCES:
Rock the Podcast
Produce Your Podcast
The Podcast Experts Podcast
InterviewConnections.com
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