Growth Decoded

EMAIL NEWSLETTERS ARE DEAD.

Just kidding. They’re far from dead. But now that you’re paying attention…

Your email newsletter has the potential to be the launch pad for your entire business, the engine that drives everything forward, and the most direct line of communication with your audience.

It’s a cornerstone of your email marketing strategy.

But how do you start a newsletter and actually grow it? Is there someone who can tell us?

Yes, there is. He’s Jay Clouse, and he’s the brain behind the Creative Companion Newsletter, Community, and the Creative Elements Podcast.

How do you grow an audience on LinkedIn? You know there’s a ton of opportunity out there, but it’s tough to get started — especially if you’ve never really tried before.

What do you write about? What types of content or posts should you make? What’s the best way to get started?

On the next episode of Growth Decoded, we sat down with LinkedIn maven, and founder of LinkedIn Business Accelerator, Judi Fox — and got some answers.

You’ll learn:

• How Judi grew her LinkedIn profile into a revenue engine (and how you can, too!)
• 1 HUGE, underutilized area of opportunity for business and personal profile growth
• Ways to transfer your LinkedIn audience to other channels
• Judi’s acronym for creating LinkedIn content that gets traction
• 3 content voices that resonate on LinkedIn

What’s the recipe for productivity? For creating high-quality work on a consistent basis?

If you ask Justin Welsh, it’s all about the system you implement.

Join us for a brand new episode of Growth Decoded featuring Entrepreneur, Angel investor, Mentor, Coach, and Creator Justin Welsh!

Justin is an expert in the world of solopreneurship. He has successfully launched multiple digital and knowledge-based products, a successful newsletter, and amassed a huge social media following.

You can learn more about Justin through his website: https://justinwelsh.me
Or by following him on LInkedIn or Twitter!
— https://www.linkedin.com/in/justinwelsh/
— https://twitter.com/thejustinwelsh

You’ll learn:

→ The 3 questions that will make you measurably more productive

→ The first step toward building an audience online

→ How to refine and perfect your messaging

→ The 4 things that determine whether content is high-quality or not

→ A proven way to figure out what you should automate next

And more!

Do you feel like you could be getting more out of your analytics?

When it comes time to dive into the data, do you feel confident in your ability and process to get what you need, or what you want?

Join us for a brand new episode of Growth Decoded, featuring Brie Anderson!

Brie is a marketing strategist and consultant, and the owner of Beast Analytics. She has developed a simple framework for analytics that helps inform your approach, strategy, analysis, and data collection.

You’ll learn:

→ Brie’s BEAST cycle for approaching analytics

→ How to determine which metrics to measure (and which to ignore!)

→ The metrics that tell the story best

→ Why you should only implement 1 thing at a time

→ The 3 S’s of analytics strategy

Ramon Ray is an expert on personal branding as a tool for small business success. He's an author of 5 books, successful entrepreneur, the founder of Smart Hustle Media, and a keynote speaker and event host who brings events to the next level.

Ramon is passionate about helping businesses to start and build their personal brands, and using that to market and sell BETTER. In this conversation, Ramon stopped by to talk through his approach to finding the right audience.

You'll learn:
→ The rule that comes before, "Know your customer"
→ Why you should take a stand and "plant a flag in the ground"
→ How to find your target audience
→ How to build a community around your business

Subscribe to Growth Decoded to watch new episodes LIVE — and to get more tips, information, and marketing best practices!
https://www.activecampaign.com/resources/growth-decoded

Connect with ActiveCampaign on social!

LinkedIn: https://www.linkedin.com/company/activecampaign-inc-
Instagram: https://www.instagram.com/activecampaign
Facebook: https://www.facebook.com/activecampaign/
Twitter: https://twitter.com/ActiveCampaign

Tim Washer spent 20 years at IBM, Cisco, and Interpublic Group while learning comedy writing from Stephen Colbert and improv from Amy Poehler. He’s a contributor to shows you may have heard of: Saturday Night Live, The Late Show, and Last Week Tonight with John Oliver.

Tim stopped by and spoke about the importance of restoring creativity and human connection to our business communications — and the critical role that humor and comedy can play.

You'll learn:
→ A 5-step way to incorporate comedy into your messaging
→ Why you should "follow the fear"
→ Why making a human connection is so important
→ How humor contributes to creating a real relationship and a human moment

You'll hear from Hanna Fray, expert and senior deliverability specialist at ActiveCampaign, as we break down email deliverability and email engagement.

You'll learn:

• The difference between "email delivery" and "email deliverability"
• The different factors that impact email deliverability
• What the acronyms DKIM, DMARC, and SPF mean
• What is email engagement and why is it important?
• Ways to automatically track email engagement
• Why unsubscribes might actually be a good thing
• Common mistakes and best practices for improving your email engagement

No way! It's prolific bloggers, international speakers, best-selling authors, and founders — Jay Baer and Lee Odden!

In this episode we're breaking down the blogging process from topic selection to publishing. Join us as we talk through the benefits of blogging, tips for writing, and processes for creating consistent, high-quality blog content that's relevant to your audience.

You'll learn about:

→ Topic selection
→ SERP (search engine results page) analysis
→ Keyword research
→ Outlining and researching
→ Writing and editing
→ Best practices for blog format
→ Common mistakes to avoid
→ Tools you can use to help

What if you could know, at a glance, who your most engaged contacts are? Or who your least engaged contacts are?

Better yet — what if there was an automated system that monitored the actions your contacts took, assigned them points based on those actions, tagged your contacts based on their points, and notified you any time you needed to know something?

Good news — there is. And that system is lead scoring.

You'll learn:

→ What is lead scoring and why is it important?

→ Key factor to consider when building your lead scoring system

→ How to weigh the actions your contacts take

→ Why subtracting points is just as important as adding points to your contact scores

→ Common mistakes and best practices for creating your lead scoring system

You'll sit down with Colleen Bowe, Email Marketing Manager at ActiveCampaign. Colleen has automated countless workflows and processes for the internal teams at ActiveCampaign, as well as all of the operational workflows that route ActiveCampaign contacts, leads, and customers through the customer journey.
You'll learn:
→ What is workflow/process automation and how does it benefit you?
→ How to identify processes that you should automate
→ How to approach workflow automation and ensure positive results
→ Resources available to help you with automating your operations
→ Real-life examples of workflow automation
→ Common mistakes and best practices for automating your processes