Growth Decoded

In this episode we investigate "Integrations" — specifically, how can integrating tools that are the best at what they do give you the data you need to grow your business?

Integrations are connections between your software tools that allow them to exchange information from one another. Integrations are critical because there is no magical, "all-in-one" software tool that can do everything for you. Different tools specialize in different things. And you want the ones that are the best at what they do for your situation and unique business case.

Early in the episode you'll learn about 3 different ways to integrate your software tools:
- Native
- 3rd Party
- Custom API

You'll hear from Sophia Sithole, partner manager at Zapier, who explains 3rd party integrations and the different benefits they can bring to your business.

You can learn more about Zapier and connect with Sophia here:
https://www.zapier.com
https://www.linkedin.com/in/sophiasit...

We then turn our attention towards how integrations help you improve the customer experience, your day-to-day functions, and ultimately how they help you grow and develop your business.

Throughout the episode you'll hear from featured guests as they discuss various aspects of the importance of software integrations, and how they can help you provide a better customer experience.

We sat down with Neha Varshneya, Senior Manager of platform marketing at Thinkific, to discuss the recent launch of the Thinkific App Store, integrations that help course creators and entrepreneurs, and to discuss the different tools that Thinkific uses and integrates in their own tech stack.

You can connect with Neha and learn more about Thinkific here:
https://www.linkedin.com/in/nehavarsh...
https://www.thinkific.com/

We also sat down with Peter Coffee, VP for Strategic Research at Salesforce. Peter talks about the importance of integrations to your bottom line, tips for figuring out which things to integrate, and shares his insights on how you should think about integrating your tools in a way that contributes to long-term success and sustainability. You can connect with Peter and learn more about Salesforce here:
https://www.linkedin.com/in/petercoffee/
https://www.salesforce.com

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In this episode we investigate "Landing Pages" — specifically, what is a landing page? What do you use them for?

We then turn our focus to answer the question, "How do landing pages work?" and investigated from 2 angles:

1. What do you need to build a landing page?
2. How do you make your landing pages more successful?

We take a look at the mechanics of a landing page, the different elements they have or don't have, and how you actually set them up to get new leads in exchange for your offer.

Tim and Molly answer a question from the ActiveCampaign community and break down gated content delivery and landing page form best practices.

Ernie then sits down with renowned conversion rate optimization (CRO) and conversion copywriting expert, Joel Klettke. Joel is the founder of Business Casual Copywriting and Case Study Buddy, and has helped businesses like HubSpot, WP Engine, Safelite, and more.

Joel provides expert advice for improving the conversion rate of your landing pages, how to write copy that converts, tips on using Voice of Customer and determining your audience's level of awareness, design tips for landing pages, and the importance of knowing your customer.

To connect with Joel or learn more about his work:
https://www.linkedin.com/in/joelklettke/
https://twitter.com/JoelKlettke
https://businesscasualcopywriting.com/
https://casestudybuddy.com/

To sign up for updates on future episodes and get exclusive content, visit:
https://www.activecampaign.com/events...

Connect with ActiveCampaign on social!

LinkedIn: https://www.linkedin.com/company/acti...
Instagram: https://www.instagram.com/activecampaign
Facebook: https://www.facebook.com/activecampaign/
Twitter: https://twitter.com/ActiveCampaign

On this episode, we investigate the topic of "Sales CRM" — specifically, how can a CRM help you stay on top of your leads? What is a CRM and how do you choose one? How can your CRM go from something that you have to update all the time, to being a revenue engine for your business? How do you incorporate sales automation to accomplish even more? And... how do you choose what to automate?

Ernie is joined by Tabitha from the ActiveCampaign Education Team — as they seek to find answers to these questions.

In this episode we sit down with renowned sales coach and founder of Smart Gets Paid, Leah Neaderthal. Smart Gets Paid helps women learn to consistently and comfortably land new clients in their B2B consulting and coaching businesses. Through tools, programs, and coaching, women land the clients they want, get more yes’s, and get paid dramatically more for every client engagement.