In this episode of Growth Digger, Taran sits down with Roy Reid, a marketing, PR, and communications veteran with 35 years of experience. Roy is an expert in building trust as the foundation for business success, leadership, and personal relationships. He shares powerful insights on how trust can drive customer loyalty, employee engagement, and overall business growth.

Roy discusses real-world examples, including a hospital turnaround that went from failing metrics to industry-leading performance—all by focusing on trust. He also highlights how businesses can repair and rebuild trust when things go wrong.

Key Topics Discussed:

• Why trust is a tangible business driver, not just a soft skill
• How trust impacts customer relationships, employee engagement, and leadership
• A hospital turnaround story: From poor performance to industry-leading results
• The Trust Contract: A framework for embedding trust in company culture
• How to rebuild trust after a mistake or misalignment
• Why distrust is now the default human emotion and how to overcome it

For more insights on unlocking business growth, subscribe to Growth Digger! Don’t forget to rate, review, and share with your network.

In this episode of Growth Digger, Taran welcomes Chase Friedman, a tech enthusiast, digital transformation expert, and founder of Alpine Anchor. With extensive experience in Salesforce, automation, and AI-driven business solutions, Chase shares how companies can use AI and automation to scale, improve efficiency, and optimize operations.

From integrating sales and accounting systems to leveraging AI for small business automation, Chase unpacks key strategies for businesses of all sizes to stay competitive in the evolving tech landscape.

Key Topics Discussed:

• How AI and automation are leveling the playing field for small businesses
• The importance of integrating sales and finance for operational efficiency
• Why businesses should document their processes before implementing AI
• The future of AI-driven enterprises and the rise of single-founder billion-dollar companies
• How to stay flexible and adaptable in a rapidly changing tech ecosystem

Stay tuned for more episodes of Growth Digger as we dive into cutting-edge growth strategies. Don’t forget to rate, review, and share!

In this episode of Growth Digger, Taran welcomes serial entrepreneur Heidi Decaux, who has successfully built and exited three companies. Currently, Heidi is on her latest mission, developing AI-driven bookkeeping solutions for solopreneurs and small businesses. Together, they dive into the essence of business growth, leveraging AI, and finding balance between personal and professional life.

Heidi shares her philosophy on moving fast to gain an edge, the importance of action over perfection, and how embracing AI can dramatically increase efficiency in business and personal tasks. From creating MVPs to biohacking her own health, Heidi offers practical, actionable insights for entrepreneurs looking to grow smarter and faster.

Key Topics Discussed:

• Moving fast: The ultimate edge for entrepreneurs
• Heidi’s journey: Building and selling a business with only $12,000 upfront
• The role of AI in simplifying business and personal productivity
• Setting up AI-powered bots for content creation and efficiency
• Predictions on AI shaping Web 4.0 and transforming accounting
• The vision behind Cashflowy.ai: AI bookkeeping for solopreneurs

Stay tuned for more episodes of Growth Digger where we unlock insights into every stage of growth. Rate, review, and share with your community.

In this episode of Growth Digger, Taran is joined by Barry Labov, founder of Labov Marketing and author of the bestselling book, The Power of Differentiation: Win Hearts, Minds, and Market Share. Barry shares his insights on how businesses can uncover and celebrate their uniqueness to achieve remarkable growth and differentiation.

From turning a commodity-focused company into an industry leader to fostering employee and client loyalty, Barry’s expertise shines as he unpacks the five-step differentiation process. Discover how to create a strong brand identity, avoid commoditization, and say “no” to the wrong clients while building an army of brand advocates.

Barry also offers practical advice for businesses of all sizes to sustain their unique value propositions over time and avoid falling into the trap of being “just another company.”

Key Topics Discussed:

• What differentiation means and why it’s crucial for businesses
• A transformative case study with SDI La Farga, rebranding as "Copperworks"
• The five-step differentiation process
• The importance of saying “no” to clients who don’t align with your brand
• Best practices for sustaining differentiation over time
• Stories of companies that identified and celebrated their unique value

Stay tuned for more growth-focused insights on Growth Digger. Don’t forget to rate, review, and share this episode with your network!

In this episode of Growth Digger, Taran sits down with Shannon Lavenia, co-founder of Brand Builder AI and StandoutFunnels.ai, to explore how AI is transforming customer lifecycles and driving business growth. Shannon shares inspiring success stories, including how AI helped a small landscaping business scale to new heights. From optimizing Google profiles to implementing voice AI, discover actionable strategies to supercharge your business. Shannon also dives into the critical role of training—whether it’s a bot or a team—and how AI can enhance efficiency across departments. Don’t miss this insightful conversation about embracing AI to stay ahead in today’s competitive market.

In this episode of Growth Digger, Taran is joined by John Bradford, Head of UK Operations at Logitech, to discuss how small and medium-sized businesses can harness AI to scale and innovate. From creating transformative customer service experiences to automating workflows, John offers a practical roadmap for embracing AI in a crawl-walk-run approach.

Key Highlights:

• Real-life examples of tech transformation in concierge services and tour operations.
• The game-changing role of AI for SMEs in leveling the playing field.
• A simple roadmap to implementing AI: Crawl, Walk, Run.
• Exploring tools like ChatGPT for self-audits and ideation.
• Why digital transformation is critical for staying competitive in today’s market.

CTA: Subscribe to Growth Digger to stay ahead with practical growth strategies. Explore AI opportunities with John’s advice and start transforming your business today.

In this episode of Growth Digger, Taran welcomes Gabriel Cam, co-founder of K&R Agency, to discuss the future of e-commerce growth. Specializing in fashion, cosmetics, and luxury brands, Gabriel shares insights into the evolving world of online retail, the power of AI-driven personalization, and the strategies behind DTC success. From SEO to advanced chatbots, learn how to drive retention and create meaningful customer relationships.

Key Highlights:

• Gabriel’s success in scaling a shopping site from zero to over $1M in revenue through SEO.
• The role of email, SMS, and WhatsApp in retention marketing.
• Deploying AI-powered chatbots to replicate personalized in-store experiences.
• Key advice for manufacturers and brands transitioning to direct-to-consumer models.
• The future of hyper-personalized customer interactions driven by AI.

In this episode of Growth Digger, Taran welcomes Gabriel Cam, co-founder of K&R Agency, to discuss the future of e-commerce growth. Specializing in fashion, cosmetics, and luxury brands, Gabriel shares insights into the evolving world of online retail, the power of AI-driven personalization, and the strategies behind DTC success. From SEO to advanced chatbots, learn how to drive retention and create meaningful customer relationships.

Key Highlights:

• Gabriel’s success in scaling a shopping site from zero to over $1M in revenue through SEO.
• The role of email, SMS, and WhatsApp in retention marketing.
• Deploying AI-powered chatbots to replicate personalized in-store experiences.
• Key advice for manufacturers and brands transitioning to direct-to-consumer models.
• The future of hyper-personalized customer interactions driven by AI.

Join Taran as he chats with Will Blackburn, founder of DevClarity and former CTO of a leading FinTech company, about the evolving role of AI in software development. From product-led growth strategies to optimizing team output, Will discusses how AI-driven tools can empower dev leaders, streamline processes, and inspire teams to achieve better results. Dive deep into the future of software development leadership and learn how to make the most of generative AI in your organization.

Key Highlights:

• Will’s journey from founding engineer to leading a team of 160 developers.
• The DevClarity platform: Helping dev leaders balance structure and creativity.
• Generative AI in performance reviews: Unveiling developer sentiment and contributions.
• Tackling common challenges in software leadership with AI-driven insights.
• How to inspire developers to foster growth and accelerate product development.

In this engaging episode of Growth Digger, Taran is joined by Roy Oseng, an expert in differentiation and the author of seven books on the topic. Roy delves into his "only statement" framework, emphasizing the importance of being unique in a way that customers care about. He shares practical examples, including a boat distributor’s transformation into a business development partner and a landscaping company's evolution into a full-service property management provider. Roy also stresses the value of prioritizing customer loyalty over constant new customer acquisition.

Key Highlights:

• The "only statement" framework for crafting unique value propositions.
• Practical strategies to differentiate in competitive industries.
• Why customer cravings—not just needs—should guide business strategy.
• The importance of retention and loyalty in driving sustainable growth.
• Tips for staying ahead of the curve by understanding customer evolution.