Growth Driven

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How To Leverage LinkedIn for Branding & Biz Dev

Your brand is you. Your branding is everything you do to promote yourself.

When LinkedIn launched in 2003, it seriously changed this game and has continued to refine and define the importance of online business networking and branding. In a short time, LinkedIn has given individuals and businesses a professional online community to meet, socialize, interact, and learn from each other.

What started out as a place to post an online resume profile has now morphed into a vibrant, active, innovative content, educational, and networking hub and a place for professionals to share their career stories and meet other professionals.

Tips for using your LinkedIn page
Once you've created a company page, a career page, and a LinkedIn group, regularly use these tools and create content for them. Here are some tips on where to get started and how to build these pages:

1. Get followers.
Publishing and sharing content is pointless if no one sees it. You should constantly seek out new followers on LinkedIn. You can post a widget to your LinkedIn page on your website, add your LinkedIn information to your email signature, and have staff members promote the company page on their personal accounts. You can also put your LinkedIn information on your business cards.

2. Publish and share relevant content.
As with any successful marketing campaign, you need to know who your audience is and what they want to see on LinkedIn. It's important to publish and share content that benefits your followers, not just content that promotes your company.

"Do not be overly self-promotional," said Kyra Mancine, social media specialist at Oldcastle. "Only 20% of your posts should be sales-driven. You want to provide content that is helpful, informational, and interesting. Think about what you like to see in your feed. No one likes to be sold [to] or see commercials all the time."

Overpromotion is a serious pitfall of social media and could cost you followers and reduce engagement.

3. Set up a content calendar.
Publishing regularly is key for any successful social media account. Mancine suggested setting up a content calendar for your posts because it's important to be consistent. An easy way to set up a content calendar is through a social media tool such as Buffer or Hootsuite. 

But don't overdo it, said Eric Fischgrund, founder of FischTank, a marketing and public relations firm. "[Many] companies just start posting away. You'll see engagement spike initially; then people start tuning you out. Only share things that are impactful."

Creating The Business Event Your Audience Has Been Waiting For
https://goleeward.com/​ With Li Hayes

Creating an amazing event doesn’t necessarily mean hiring the most expensive speaker, or someone “famous”. 

Memorable events have the RIGHT speakers – the ones that engage the audience and motivate or inspire them by taking them on a journey or leaving them with something that will enhance their businesses or lives.  

The best speakers put the audience first.

When Li founded Go Leeward speaker management, she decided that she would only work with delightful people – speakers who put the client at the forefront with the focus on making their experience and your event the best they can be. They listen and research and prepare so that they position their material so the specific audience can engage with the message.

Hear Li talk about her unique take on business event management.

Better Dentistry, Better Business with Dr. Chris Salierno, D.D.S
https://www.thecuriousdentist.com/​

Dr. Chris Salierno is a general dentist from Long Island, New York. He graduated from Stony Brook School of Dental Medicine in 2005. Dr. Salierno has served as the National President of the American Student Dental Association, Chair of the ADA New Dentist Committee, and as President of his local dental society.

He lectures internationally on clinical dentistry, practice management, and leadership development. He has been a practice owner of Broadhollow Dentistry for over 10 years. In 2017 he became a Chief Development Officer with the Cellerant Consulting Group. He has been the Chief Editor of Dental Economics since 2014.

Dr. Chris Salierno is also the Chief Editor of Dental Economics.
https://www.dentaleconomics.com/​

Dr. Salierno is dedicated to serving his profession outside of his practice walls.  Some of his more notable positions held or currently held include:

Chief Editor of Dental Economics
2014 - Present

Board Member of the Eastern Dentists Insurance Company
2015 - Present

President of the Suffolk County Dental Society
2014 - 2015

Chair of the ADA’s New Dentist Committee
2013 - 2014

National President of the American Student Dental Association
2004 - 2005

He has published numerous articles in publications such as Dental Economics, Inside Dentistry, RDH Magazine, Dental Product Shopper, DentistryIQ.com.

For his full CV, please email Dr. Salierno directly at [email protected]

How To Rapidly Scale Your Number of Qualified Leads & Referrals

Paid Advertising
Presentations (in-person and online) 
Partnerships

https://virtualcmo.expert/​

All businesses thrive when they have abundant referrals. 

But how does one build a marketing process which is proactive in generating more referrals? 

Based on surveys, less than 5% of businesses have a referral marketing process in place.

What would happen to your business if your referrals increased by 20%, 30%, or even doubled to 100%?

There are 3 underlying requirements, which then build out to more detailed and complex steps:

1. Deliver quality. In other words, “Be worthy of referring.” If your shit is broken, this is the first fundamental to remedy. 

2. Have something built into your brand which is distinctive and memorable. This is often referred to as a “talk trigger.” 

This could be how you dress, a secret menu item, a big bag of peanuts with your burger, etc. This is where brilliance can be in your favor. 

3. Work to remain at top of mind as the “obvious choice” of your customers and followers. 

This requires creative and inspiring content, email, social media, texting, and automation. Moreover, it is consistent and Omnipresent.

What is Referral Marketing?
Referral marketing means spreading the word about a product or service via existing customers.

In other words, you tell an existing customer to share your product or service with their friend or family members. In return, you promise the existing customer a monetary reward or discount on the next purchase.

Referral marketing allows customers to become the voice of the product and promote them. They speak to others on behalf of your company.

Referred Customers are more Valuable.
Customers referred by referrals stay long and are a valuable asset to the company. It is because they already have a favorable opinion about your products or services. These customers have been referred by a peer whom they trust.

Moreover, a seller doesn’t need to spend a fortune to maintain this customer group unless your product or services become sub-standard over time.

Hence, it is true that customers that have been referred by a friend, family member, or colleague hold a lifetime value.

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Business Marketing Strategy: "How Much Should I Spend On Marketing?"

While the marketing industry is filled with strategies and ideas, it’s easy to get flustered by all the things you “should” be doing to help your company grow. Ultimately, it all comes down to planning and budget.

Over the past five years, we’ve developed what we call “marketing math” to help clients define exactly what they should be spending on marketing:

New companies: For companies that have been in business for one to five years, we suggest using 12 to 20 percent of your gross revenue or projected revenue on marketing. (Companies less than a year old, tend to need to ramp up before spending marketing dollars.)

Established companies: For those companies that have been in business more than five years and have some market share/brand equity, we suggest allocating between 6 and 12 percent of your gross revenue or projected revenue.

While this may seem like a lot, remember new and emerging brands are looking to capture new market share and develop brand recognition with an audience that has absolutely no idea who they are.  That’s why it’s so expensive.  Once the brand is established and a portion of the market is brand-conscious that number drops significantly.

SHOW LESS

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Inflation Forecast 2021: How To Prosper During Rising Costs

inflation Is an Increase in Price Levels
Inflation is the opposite of deflation, which is a decrease in price levels. Since the 2008 financial crisis, the US economy has experienced very low inflation and even deflation. Outside of a few sectors, such as health care, Americans have not had to deal with many unusual price increases.

In 2021, however, as Reade Pickert and Vince Golle explain at Bloomberg, “Americans are likely to see prices jump across a variety of sectors next year, thanks in part to Covid-19 vaccines that will potentially turbocharge demand for such pandemic casualties as travel and tickets to sporting events.”

Inflation Can Stimulate Parts of the Economy
As with most things (especially when it comes to financing), inflation is good for some people and not for others. Moderate inflation has plenty of economic benefits: Higher prices encourage businesses to invest and expand. Interest rates go up, so banks start paying interest on checking accounts again. And higher wages, which will indeed come to certain sectors of the labor market, give workers an incentive to spend money.

management Challenges Will Be a Little Different Next Year
Early on in a period of inflation, corporate profits will increase because inventory costs may reflect pre-inflation prices – but wages will not increase right away.

Over time, wages and costs will both increase, and depreciation will be based on historic costs that do not reflect actual replacement values. Managers will need to think about costs differently, and some will do better than others.

debtors Benefit at the Expense of Savers
If wages increase by 4% a year, then a mortgage with a 2.5% interest rate gets cheaper each year by comparison (essentially, if you owe somebody money, in a period of inflation you’re paying back your lender with cash worth less than it was at the time you originally borrowed it). However, a bank CD paying 2% interest would also lose spending power every year during inflation periods. Bond prices also fall.

bottom line? Don't Wait for the Sale
In recent years, consumers have been trained to “wait for the sale” – to avoid buying a good because it’ll surely be cheaper later. In a deflationary environment, goods do in fact go down in price over time. But under inflation, prices go up, so it doesn’t make sense to wait.

(In a hyperinflationary economy, people essentially find that shopping is a better use of their time than going to work. If prices are increasing daily or even hourly, wages can’t keep up.) In 2021, act quickly based on real-time circumstances rather than what you expect to happen in the future – and think about whether you’re more of a debtor or a saver.

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The 5 Key Survival Factors for Small Business and Life

Survival Factors:

1. The kit you carry
2. The skill you have
3. Your physical abilities
4. Luck
5. Your will to live

The time is now to seize opportunities
As a result of the pandemic, e-commerce has seen a massive increase, with online spending in April and May of last year reaching $153 billion, according to Adobe’s Digital Economy Index, a dollar amount that was $52 billion more than what retailers usually see during April and May. “Whether B2B or B2C, cultures around the world are embracing anything online,” says Passalacqua. “Technology has made it possible for people to buy abroad and sell abroad easier than ever before.” 

Prior to the pandemic, many businesses were embracing customer-centric strategies to build trust and loyalty. Since Covid-19, putting the customer at the center of everything you do can be the difference between thriving and failing during these uncertain times. Providing personalized online service is difficult in the best of circumstances, but the complications are compounded when selling in a foreign market. 

Don’t let an economic downturn upend your business
“The business community doesn’t like uncertainty—it wants certainty and concrete plans,” says the ITCC’s Buschmann. Whether you’re dealing with Covid-19 or any other economic downturn, this isn’t the time to rest on your laurels. To keep your company running at maximum efficiency and profitability, there are a few things you should do during any economic downturn.

“First you should review every source of revenue and look for problems and solutions within your control,” says Passalacqua. “Second, be sure to host team meetings to get an internal view of what’s going on, get creative with new initiatives, and find people to help start them.”

Although the effects Covid-19 has had on businesses will continue to challenge us for some time, it has also allowed those who are willing to make bold moves to seize new opportunities. It has shown us how easily the internet allows geographical boundaries to disappear, opening the door to business opportunities across the globe.

https://homeserviceexpert.com/​

Tommy Mello, the founder of A1 Garage Doors, a $50M home service business, created The Home Service Expert to share his knowledge with other entrepreneurs so that they can grow their businesses just like he did.

If you want to beat your competition and scale your business, we might be able to help you with our mentorship program called HSM Club!

Begin making the changes in your business to clear MILLIONS in annual revenue and become the next HOME SERVICE MILLIONAIRE!

How To Grow A Small Business Into A Large Business

Three overlooked, but crucial factors for growing a small business:

1. Competent Team Members
2. Processes and Procedures
3. Technology

Some small business owners consider making enough money to pay the bills and occasionally enjoy a vacation to be the epitome of success. For others, keeping their small business small is simply not enough. Many entrepreneurs have a goal of growing their small businesses into large ones with the potential for greater profits and reach.

Acknowledging that you can’t do it all is an important step in opening your business up for growth opportunities. Additionally, bringing in good people who are experts in their fields can help inspire your work and get your business on the track for progress.

Invest In Your People

It's that simple. Agencies are service businesses and those services are provided by people. So get the best people, give them the best training and engage them in providing the best possible service to your clients. You can't grow if you don't retain your clients. It's OK to have a slower onboarding of new clients as long as you retain them.

Create The Right Systems And Processes

You can't build a sustainable seven-figure business without creating effective systems and processes. Create systems that allow you to delegate, outsource, and hire a team to execute on a day-to-day business. This frees you up to focus on big-picture strategic objectives that drive the growth of your business. 

Think About Scale

An important tip is to always think about scale. Automate where you can and outsource what's not absolutely core to your business.