Growth Driven

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How Brand New Businesses Can Get Positive Reviews on Google My Business 

It's long been known that what customers have to say about your business carries more weight than what you have to say about your business, no matter how great your services or how genuine your message may be. And knowing how much value consumers place into customer reviews, Google has factored them into its local ranking algorithm—not just the quantity, but the quality of those reviews.

The benefits of more Google business reviews
A Google review may be a quick and simple process, but the benefits are ongoing. The more people you can get to leave a Google review for your business, the more you’ll be able to accomplish in the way of business objectives. If you’re not yet placing emphasis on Google business reviews, now’s the time to change that and prioritize it in your local marketing strategy. Here are some facts and stats to back this up:

More reviews, more leads
Did you know that 88% of consumers trust online reviews as much as personal recommendations? Building up your reviews builds up the likelihood that a Google searcher will engage with your business upon finding it.

More positive reviews, more purchases
Consumers research and read reviews before making purchase decisions. In fact, they read a minimum of 10 reviews before feeling confident in making a decision. The more Google customer reviews you have, the more likely purchase is to be made.

Higher reviews, higher rank
Google rewards businesses that have frequent and positive reviews. They are a definite local SEO ranking factor, as confirmed by Google itself.

But you’ll need more than a few star ratings and positive reviews to really improve your local SEO, maintain trust and loyalty from your customers and outshine your nearby competitors.

Yes, you’ll need to acquire quality reviews in order to win big in search results. That’s why we encourage our customers to utilize Google My Business reviews for them to be able to rank higher and better than their competition. It’s also beneficial for their own customers to see that they’re the first choice within their location for their product or service.

Take the reviews you get seriously and see your business reach new heights. If you have several locations and many customers sending in reviews every day, monitor and respond to reviews all in one place using the DigitalMaas Platform. Track your average star ratings in the last 7 to 28 days, easily search for that review which you haven’t replied to yet and sort all your reviews based on creation time, reviewer name and rating.

Generating New Sales Leads | How To Get Your Phone Ringing 
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A company's financial health depends of a constant flow of sales opportunities. But more than a well-aligned strategy between marketing and sales, the "business machine" only works when there's a constant stream of sales qualified leads to be converted into customers.

Just generating leads isn't enough. It's important that these new contacts have a certain "affinity" with the provided service/product. In a scenario where new leads aren't qualified, a company has to invest way more time and resources to make prospects close the deal.

It gets worse: the company spends even more resources trying to convert leads who never had the intention to buy anything. And as you already know, that's what increases the customer acquisition costs (CAC). You might be wondering: "What are the best ways to generate sales qualified leads for my business?". Don't worry: this content will help you!

Some are relatively fast, and some take a bit more effort and time. 

Advertising - Paid advertising is the fastest and most predictable method to get your phone ringing. Google Advertising is the best, as these can target those who are seeking [in real time] someone to service them immediately. Facebook and YouTube ads are also effective for certain types of businesses. Advertising is very scalable and quick in generating calls.  

Pick Up Your Phone - No one really enjoys cold calling, but it works. It is scalable, as you can call more and more people. Moreover, you can hire a call center to help you scale your outbound calls even further. 

Positive Reviews - This requires more time and effort, but having many positive reviews on Yelp, Google My Business, Angie’s List, and others will generate phone calls. One of my dental clients has over 150 positive reviews. Calls come in daily from those finding their practice on Yelp and Google My Business. 

Email - You should be building your email database as a consistent activity. Then send your list of helpful and actionable information, relative to what you offer as a brand. This can take more time than advertising, but a well-nurtured list will eventually generate calls. 

Asking For Introductions (Not referrals) - Asking for a referral can seem like you are begging. But asking for an introduction is easier for you, as well as for those whom you ask. Setting more appointments for introductions will put you in front of more people. Word-of-Mouth is a proactive strategy to generating more calls.

If you're interested in pursuing a career in marketing or sales, knowing how to generate a sales lead is an essential skill to learn. The right leads can help a company conduct efficient marketing campaigns, increase profit margins, and scale the business. Understanding how to generate leads that match a company's products or services can help you stand out from other candidates and give you the skills you need to advance in your career.

How Brand Equity Can Be Enhanced

Brand equity, in marketing, is the worth of a brand in and of itself — i.e., the social value of a well-known brand name. The owner of a well-known brand name can generate more revenue simply from brand recognition, as consumers perceive the products of well-known brands as better than those of lesser-known brands.

he purpose of brand equity metrics is to measure the value of a brand. A brand encompasses the name, logo, image, and perceptions that identify a product, service, or provider in the minds of customers. It takes shape in advertising, packaging, and other marketing communications, and becomes a focus of the relationship with consumers. In time, a brand comes to embody a promise about the goods it identifies—a promise about quality, performance, or other dimensions of value, which can influence consumers' choices among competing products. When consumers trust a brand and find it relevant, they may select the offerings associated with that brand over those of competitors, even at a premium price. When a brand's promise extends beyond a particular product, its owner may leverage it to enter new markets. For all these reasons, a brand can hold tremendous value, which is known as brand equity.

Young & Rubicam, a marketing communications agency, has developed the BrandAsset Valuator, BAV, a tool to diagnose the power and value of a brand. In using it, the agency surveys consumers' perspectives along four dimensions:

Differentiation: The defining characteristics of the brand and its distinctiveness relative to competitors.
Relevance: The appropriateness and connection of the brand to a given consumer.
Esteem: Consumers' respect for and attraction to the brand.
Knowledge: Consumers' awareness of the brand and understanding of what it represents.

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What Is Networking? | Business Networking Ideas That Are Effective 

"Networking is the exchange of information and ideas among people with a common profession or special interest, usually in an informal social setting. Networking often begins with a single point of common ground." - Investopedia

My Three Step Process for Success

1. Collaborate
2. Validate
3. Disseminate 

Business networking is the process of establishing a mutually beneficial relationship with other business people and potential clients or customers. Business networking benefits are the intangible gains made by communicating with other professionals in or relating to your industry.

Often, it is the networking efforts of a business owner that yields the most results in small businesses. There are many other advantages to networking—of the many potential gains to be made, the sharing of knowledge is the most beneficial.

To reap the rewards of a network, it is important to understand what business networking benefits you can gain and how they can help your business to boost sales, increase efficiency and morale, and build awareness of your brand.

What Is Business Networking?
Business networking is a term that refers to meeting other business owners, potential suppliers, or other professionals who have business experiences—to help you grow your business. Networking gives you a pool of experts that range from competitors to clients, and allows you to offer something to them; hopefully in exchange for their services, advice, knowledge, or contacts.

Developing relationships as a business owner and offering assistance to others does more than give you potential clients or generate referrals. Networking assists you in identifying opportunities for partnerships, joint ventures, or new areas of expansion for your business.

The importance of networking in business cannot be overstated.

The 24 Characteristics of Geniuses

Dr. Alfred Barrios studied the world’s greatest geniuses and discovered that they all had 24 personality traits in common.

"If you look at the lives of the world’s greatest geniuses—like Edison, Socrates, da Vinci, Shakespeare, Einstein—you discover they all had 24 personality characteristics in common. These are traits that anyone can develop. It makes no difference how old you are, how much education you have, or what you have accomplished to date. Adopting these personality characteristics enables you to operate on a genius level." - Dr. Aflred Barrios

WOULD YOUR LIFE BE DIFFERENT IF YOU WERE A GENIUS?

From all the geniuses in the world, there’s one you should know more about. You.

Genius is inborn—it’s in every person. You have the capability of reasoning like one, acting like one, living like one. This is not wishful thinking; it’s what genius means.

Words matter—we use them to communicate. So, let’s look into the word genius, its origin and meaning. Then, we can start building on genius.

The word genius is made up of gen- and -ius. Gen- means “that which produces or causes”, while -ius means “made of or belonging to.” Just as genes produce the body, or to generate means to cause something to come about, genius is that which creates and produces.

Corrie George is the CEO & Co-Founder at YESA and the President & Co-Founder at Grant Cardone Canada.

https://www.yesa.ca/

YESAcademy not only prepares you for a game-changing, lucrative career in revenue generation, but gives you the tools to succeed in every aspect of your life — both personal and professional.

Why YESA ?
Imagine an education that you get paid for. Imagine graduating - not with a massive student loan and uncertainty, but with money in the bank, in-demand skills, a polished personal brand, a proven revenue portfolio, and a secure work placement. That program is YESAcademy, and it's shattering stereotypes around sales and reshaping the way young professionals enter the workplace.

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Marketing, Branding and Advertising:  How They Differ, How They Work Together

Marketing 

The Umbrella Activity Which Includes: 
1. Identifying the unfulfilled needs, wants, and desires of the target market
2. Developing a valuable offering that satisfies the needs
3. Communicating the value to the target audience (Which includes branding, advertising and PR) 
4. Delivering value to meet the needs, wants, and desires of the customers
5. Earning a profit

Advertising 
 
Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. 
 
Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. 
 
Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages.
 
Branding 
 
Marketing and communication techniques and tools that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers. 
 
The key components that form a brand's toolbox include a brand's identity, personality, product design, brand communication (such as by logos and trademarks), content, brand awareness, etc.

Your habits are your only weapon in your lifelong struggle for meaning, happiness, and making the most of your time.

The outcomes of your life are determined by your habits. Your behavioral patterns dictate your destiny. They’re patterns of action, patterns of emotion, and patterns of thought — but they’re all patterns. They repeat.

It’s this repetition that steers you, like a pair of invisible hands, towards certain destinations but not others. Your habits can lead you to fame, fortune, and success. They can carry you to meaning, love, and happiness. Your habits can also drive you into depression, loneliness, and anxiety. They can drop you into poverty, darkness, and push you right off a cliff.

You might not think much of your habits, not think much about them at all, but your habits don’t just matter — your habits are everything.

How happy you are is a result of your habits. How much money you make, have, and keep is a result of your habits. How healthy you are compared to how healthy you could be, how many friends you have, to an extent even how long you’ll live — it’s all a result of your habits — and if you don’t pay attention to them, if you don’t observe, assess, and consciously shape your patterns, they will drive you off that cliff.

“Good habits make time your ally. Bad habits make time your enemy.” — James Clear