Growth Experts with Dennis Brown

Alex is a ground-breaking blogger and the epitome of what it means to be a business growth expert. He and his partner Lauren first started blogging years ago, when he was a personal trainer and she was an accountant. But what began as a side hustle quickly evolved into a full-time blog earning over $100,000 in its first year. Alex and Lauren quit their 9-5s, sold almost everything they owned, and went all-in.

Then in 2017, Alex and Lauren founded Create and Go, an online blog that teaches others how to make money blogging. Thanks to their effective business growth strategies, they are now making over $100,000 per month. Alex and Lauren have taken their business, and their life, to the next level! They have reached the milestones of financial independence and location independence - they are truly on FIRE.

During our interview we discuss:

- How and why Alex got started as an entrepreneur and later a blogger.

- Alex breaks down his revenue sources totaling over $100k per month.

- He shares the most important steps you need to follow in order to build a 7 figure blog.

- We talk about the various stages of the journey the buyer is at.

- Alex shares how to find the right keywords based upon they buying stage the person is in.

- We talk about some of the top keyword paid and free keyword research tools.

- Why its important to analyze your competition on google to help decide which keywords to try to rank and compete for.

- Alex talks about how to write content that google is more likely to rank.

- We talk about the importance of using your blog to take your visitors on a journey by answering their question and then directing them to the next question/answer.

- He shares his favorite growth tool/software.

- Alex shares and recommends one of his favorite books.

Alex's website:

www.createandgo.com

Free Blog Training on Youtube

Honest Bloggers Facebook Group

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I've decided to run an Instagram experiment over the next 60 day. The goal is to generate 10,000 real and highly engaged following.

As a part of my Instagram experiment I will sharing regular updates with you on Instagram, LinkedIn and of course here on the podcast.

BUT at the end I've also decided to create a FREEdownloadable report with you that shares my wins, losses and lessons learned along the way.

SECONDLY I am running a CONTEST where I will be giving away, to one lucky person, access to my LinkedIn marketing and social selling online course...called Linked Academy.

Check out all the details at www.Instagram.com/askdennisbrown or follow me at @askdennisbrown

David Lemley helps brands become legendary. David the President and Chief Strategist at Retail Voodoo, a US based brand strategy firm that helps speciality food and beverage brands gain market share by addressing their toughest growth challenges. Clients include Essentia Water, KIND Health Snakes, Surla Table and Dry Soda Company and Alden's Organic Ice Cream.

During our interview we discuss:

- David shares his story how and why he started his agency over 30 years ago.

- He shares the importance of designing their business to ensure work life balance.

- David unpacks his theory on why BRAND is the key to long term growth.

- He shares his definition of BRAND.

- The importance of understanding how you're going to be different from the perspective of the customer.

- David shares details about how KIND Health Snakes leveraged brand to see HUGE growth.

- He also breaks down how Essentia Water was able to leverage a winning brand strategy to see triple digit growth for the past 3 years.

- He shares his favorite growth tool/software.

- David recommends one of his favorite books.

- PLUS a whole lot more!!!

David's websites:

https://www.retail-voodoo.com/

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As a former rodeo bull rider, Justin has always had a knack for accomplishing the impossible and he is now solving one of the biggest problems facing marketing: conversion rate. He found early on in his career that split testing is the key component to helping clients connect with their audience, in turn, that has helped over 200 of his clients generate over $100 Million in additional revenue.

He is also the #1 bestselling author of Conversion Fanatic: How to double your customers, sales and profits with A/B testing and he is a contributor to Forbes.

During the interview we discuss:

- Justin shares how and why he became an entrepreneur and what led him to launch Conversion Fanatic.

- He shares the top strategies that he is using to get new clients for the agency.

- We talk about how more traffic is not always the solution to growth and how CRO can save you time and money while increasing your revenue.

- Justin shares how important of both quantitative and qualitative data is to making good decisions that drive better conversion.

- He shares some of the common mistakes people make that causes lower conversion and the key to increasing your conversion.

- The importance of social proof when it comes to CRO

- He shares an example of how by removing friction for the buyers increased conversion by 75%.

- Justin shares his favorite growth tool/software that he uses with all of his clients.

- He recommends one of his favorite books and recommends it to the audience.

Justin's websites

www.conversionfanatics.com

www.clyxo.com/justinchristianson

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Shaina Weisinger is the Founder and CEO of Repurpose House, which turns long-form content into optimized videos and images for high engagement social media strategies. She has taught about content in many publications including DigitalMarketer, Inc., and Startup Nation, and continuously offers valuable takeaways by interviewing industry experts from world recognized brands such as Godaddy, HubSpot, MarketingProfs, and more through her video podcast, The Content Coalition.

During our interview we discuss:

- How she got the idea for her NEW business Repurpose House.

- We discuss why new content is not always the secret to growth in traffic and engagement.

- Shaina shares her #1 strategy for getting new clients and how a big gamble turned out to have a big payoff.

- We talk about what content repurposing is and why it's so powerful.

- She shares a step by step on how to repurpose long form content to increase traffic and engagement.

- We talk about the importance of identifying the "right" pieces of content to repurpose.

- Shaina talks about and easy way to manage all the repurposing content and data to keep it organized.

- She talks about some of her favorite tools she uses for repurposing both audio and video content.

- We talk about her favorite growth tool/software.

- She shares and recommends one of her favorite books.

Shaina's website:

www.repurposehouse.com

Connect w/ Shaina on LinkedIn

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Think and grow Rich explains the Science of Success. It changed John Mitchell's life. It allowed him to alter a 20 year history of earning low six figures a year, to earning over $5 million a year. John's 12 minute day technique is recognized as the top practical application in the world of the legendary book Think and Grow Rich.

During our interview we discuss:

- How John went from a six figure income to over $5 million a year in sales and then sold his business.

- We talk about how he pivoted from his last business and how and why he started teaching his success principles.

- John shares his 12 minute a day success system including exactly how to implement it.

- We talk about how the human mind is not designed to make your successful and what you need to do to change it.

- He shares the 2 biggest things that differentiate the successful from the unsuccessful.

- We talk about the difference between his system and positive affirmations and things like "The Secret"

- John shares his favorite growth tool/software.

- He recommends one of his favorite books.

John's website:

Download a FREE GIFT from John

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Jon MacDonald is founder and President of The Good, a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers. The Good has unlocked results for some of the largest online brands including Adobe, Nike, Xerox, The Economist, and more. Jon regularly contributes content on conversion optimization to publications like Entrepreneur and Inc.

During our interview we discuss:

- How and why he started down the path of conversion rate optimization.

- What is conversion rate optimization?

- Jon shares the #1 strategy they use to get new clients

- We talk about how Jon has been able to differentiate their business which has led to significant growth.

- Jon shares how by leveraging data driven decisions are the key to improve optimization.

- The 4 different types of data that all businesses should be tracking.

- The importance of user testing to gather data and feedback.

- Jon shares why copying your competitors is not a good idea or winning strategy.

- Jon shares his favorite tool/software.

- He recommends one of his favorite books.

- Plus a whole lot more.

Jon's websites:

www.thegood.com

www.jonmacdonald.com

[email protected]

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In this solo episode I share one of the easiest and most powerful ways to leverage social proof on LinkedIn to help you stand out from the crowd. It's called LinkedIn recommendations and is one of the most underutilized features on LinkedIn that can help you differentiate yourself from your competition.

Download my NEWEST LinkedIn guide below.

The Ultimate Guide to Generating Inbound Leads with LinkedIn

Connect with Dennis Brown

AskDennisBrown.com

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If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.

Doug Morneau is an Author, Speaker, Podcaster, and Media Buyer - specializing in Sponsored Email. His first book "THREE BIG LIES – The Real Truth About Renting Email Lists to Generate Targeted Leads and Sales" became an International Best Seller. As a podcaster, Doug currently hosts the "Real Marketing Real Fast" Podcast. He interviews top marketers, industry experts, and SAS vendors.

During our interview we discuss:

- Doug shares how and why he went from a fancy office with lots of staff to more of remote team.

- Doug shares what exactly is sponsored email?

- We talk about how some sponsored email opportunities have as high as 48% open rates and millions of people on their list.

- Doug talks about some of the biggest benefits and reasons why he loves sponsored emails.

- He shares the EXACT steps you need to take in order to start leveraging sponsored email for your business.

- He expands on the difference between native ads versus non native ads.

- We talk about the importance and power of leveraging online retargeting strategies in conjunction with sponsored emails.

- Doug talks about a really easy way to learn what are the right publications to target in order to make sure they are your target audience.

- He shares the biggest mistake he sees people make when it comes to email lists.

- We talk about his favorite growth tool.

- He shares and recommends one of his favorite books.

Doug's website:

Get a FREE copy of his book...

"THREE BIG LIES – The Real Truth About Renting Email Lists to Generate Targeted Leads and Sales"

www.dougmorneau.com

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During this solo episode, I share 5 LinkedIn tips for building your personal brand. All of these tips and strategies can be accomplished with a FREE LinkedIn account and will also help you to more generate leads and sales for your business.

Download my NEWEST LinkedIn guide below.

The Ultimate Guide to Generating Inbound Leads with LinkedIn

Connect with Dennis Brown

AskDennisBrown.com

LinkedIn

Twitter

If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.