Growth Experts with Dennis Brown

Today on The Growth Expert's Podcast, we are joined by the CEO of ZTPR, Zach Teperman. Zach began his career as a radio DJ working in regions like Miami, Canada, to Europe. During his time there, Zach interviewed celebrities and, while working for the Toronto International Film Festival, was scouted by a pr agency and invited to work in Hollywood. Four years later, Zach branched out to launch ZTPR and is now a staple in the public relations realm.

In this episode, Zach expounds upon strategies you can use to gain media exposure with little to no money. Whether you cater to a specific niche or offer a diversified service, Zach helps you navigate the intricacies of generating exposure, to pitching, to getting awareness, all from the ground up!

During this interview, we discuss:

[02:21] – Backstory on Zach Teperman

[03:41] – Zach's specialization (or not) in pr

[05:05] – Clients

[05:48] – How Zach generated exposure and create awareness

[08:28] – Getting big media exposure with little to no money

[12:28] – Discover what your story is

[15:07] – Planning for the interview

[17:41] – Build credibility and maintain realistic expectations

[20:51] – New media

[23:02] – Advice for small businesses starting off

[24:18] – Think outside the box

[25:43] – Favored growth tool

[26:07] – Book recommendations

[26:42] – Connect with Zach

FIND ZACH:

• Website – ZTPR.NET
• Instagram
• Twitter

BUY ZACH'S BOOK:

• Cut the Bullshit

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Eli Harris founded two successful startups before the age of 30 and is now the President and Co-Founder of R-zero, taking on his biggest challenge yet, which is to tackle the transmission of pathogens in the covid-19 era and into the future. Eli founded R-zero in April of 2020 and in less than a year, he's made over $11 million in sales.

Listen in as Eli shares how he disrupted a 100+ year old industry and made over $11 million in sales during a global pandemic, as well as what R-zero is doing to impact the fields of healthcare and pathology. He shares insight into the benefits of using UVC towers and technological innovations to prevent infection, R-zero's unique subscription service, and misconceptions of the accessibility of industry disruption.

During this interview, we discuss:

2:25 – Eli's entrepreneurial journey

4:01 – About R-zero & What attracted you to pathology and pandemics?

7:08 – What is your market?

7:41 – 2 ways R-zero disrupted the disinfection industry & R-zero's value proposition

12:48 – Identifying an audit trail and innovating a product for dynamic commercial spaces

16:58 – Creating awareness with effective marketing strategies & The importance of a great team and channel partners

21:14 – Misconceptions of industry disruption

22:44 – Eli's favorite growth tool

23:27 – His most recommended book

23:52 – How to connect with Eli

Plus, a whole lot more!

Resources:

R-zero

Salesforce

The Innovator's Dilemma by Clay Christensen

Email Eli: [email protected]

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Howard Tiersky is the author of the Wall Street Journal best-selling book, Winning Digital Customers, as well as the Founder and CEO of Innovation Loft and FROM, The Digital Transformation Agency. As a Top 10 Digital Transformation Influencer, Howard helps executives at large brands transform their customer experience to win in today's digital world.

One of the biggest mistakes a business can make is thinking they know their customers without doing much research on them. Listen in as Howard explains why you need to do rapid customer research, how to research your customers during the covid-19 pandemic, and how to turn your research into actionable insights that will help your business grow.

During this interview, we discuss:

2:59 – About Howard's book: Winning Digital Customers

4:59 – Launching FROM, The Digital Transformation Agency + Their primary clients

8:00 – Howard's business growth

10:06 – Why do rapid customer research?

13:45 – A simple framework for how to do rapid customer research

22:27 – Making customer research actionable

28:43 – Expert advice on researching customers

30:07 – Howard's favorite growth tool

30:58 – His most recommended books

32:00 – How to connect with Howard and get a copy of his book

Plus, a whole lot more!

Resources:

Winning Digital Customers by Howard Tiersky

Digital Darwinism by Tom Goodwin

Awaken the Giant Within by Tony Robbins

Think and Grow Rich by Napoleon Hill

Howard's LinkedIn

Howard's Twitter

Howard's Facebook

Visit his website

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Ahmad Munawar is the Founder of Boutique Growth and the creator of the 90 Day Pipeline, a coaching program that helps B2B consultants and service providers fill their pipeline with 5 and 6-figure deals without begging for referrals, wasting time networking, or spending money on advertising.

Listen in as Ahmad breaks down his framework for how he went from a solopreneur to a CEO making $300,000/month in 30 months. He emphasizes the importance of having a desirable offer, solving bottlenecks in your business, and reinvesting your profits in your company instead of giving yourself huge paychecks.

During this interview, we discuss:

3:16 – What led Ahmad to become an entrepreneur

4:52 – About his company, Boutique Growth

6:54 – How Ahmad grew from $10k/month to $300k/month

11:57 – Best strategy for testing offers

14:28 – Scaling marketing

19:30 – Scaling sales

22:16 – Scaling delivery and fulfillment

28:49 – His biggest challenge right now

29:14 – Ahmad's favorite growth tool

29:35 – His most recommended book

29:53 – How to connect with Ahmad

Plus, a whole lot more!

Resources:

90 Day Pipeline

Notion

177 Mental Toughness Secrets of the World Class by Steve Siebold

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Darrell Amy is a growth strategist, speaker, and the author of the best-selling book, Revenue Growth Engine: How to Align Sales & Marketing to Accelerate Growth. He's also the host of the Revenue Growth Podcast and co-host of the Selling from the Heart Podcast. Darrell is here to talk to us about how to set growth goals in an uncertain market, which is a topic that's very relevant to 2021, yet not talked about much. Setting goals while transitioning out of a pandemic will be challenging, but in this episode, Darrell gives you valuable information and advice that will help you set smart business goals in 2021.

Tune in to learn methodologies for projecting future performance based on past performance and the top mistakes businesses make when setting goals, as well as in their approach to growth strategies. Darrell teaches you the importance of using net new and cross-selling in your growth strategies and shares resources you can take advantage of to help launch your business to new heights this year.

During this interview, we discuss:

2:26 – Why Darrell focuses on growth + Mistakes businesses make when setting goals

5:46 – Darrell's background and his role as a growth strategist

8:36 – How to set aggressive but realistic growth goals + Revenue growth drivers

13:26 –Methodologies for projecting future performance based on past performance using net new

19:56 – The importance of calculating revenue per customer for cross-selling growth

25:53 – Advice for setting growth goals in 2021

26:19 – Darrell's favorite growth tool

26:50 – The book he recommends the most

27:26 – How to connect with Darrell and get his best-selling book for FREE

Plus, a whole lot more!

Resources:

Revenue Growth Engine by Darrell Amy

Revenue Growth Podcast

Selling from the Heart Podcast

Growth IQ by Tiffani Bova

HubSpot

Never Lose a Customer Again by Joey Coleman

To get the Planner Spreadsheet for Revenue Growth Goals, text REVENUE to 21000

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Elaine Pofeldt is an independent Forbes journalist and the author of The Million-Dollar, One-Person Business. Elaine is back on Growth Experts to share the updates she's made to her book since we last spoke, featuring fascinating case studies of million-dollar, one-person businesses. She talks about how these businesses were impacted by the covid-19 pandemic, innovative pivots they've made, and methods they've used to diversify and scale their revenue.

Tune in to learn how savvy businesses are coming out of the pandemic stronger than ever, the importance of consistency and dedication in growing a business, and how to diversify your revenue in 2021. Fortune favors the bold and this episode highlights businesses that embody that phrase to the fullest!

During this interview, we discuss:

2:00 – How the pandemic has impacted Elaine's business

2:36 – About her next book, Tiny Business, Big Money

3:43 – A case study of a million-dollar, one-person business and how they've been impacted by the pandemic

7:35 – The importance of revenue diversification and how to diversify and scale your revenue

10:36 – Growing your business by creating online courses and masterclasses

14:52 – More case studies of million-dollar, one-person businesses with innovative approaches

21:19 – The #1 reason why businesses fail

22:09 – A case study of a million-dollar, one-person business who leverages Instagram influencers

25:48 – How to connect with Elaine and get her book

Plus, a whole lot more!

Resources:

Listen to Episode #24 with Elaine Pofeldt

Elaine Pofeldt's website

The Million-Dollar, One-Person Business by Elaine Pofeldt

Joey Healy Eyebrow Studio

Podia

Teachable

Ocean Audit

Jaime Jay of Bottleneck Distant Assistants

Chvker by Nazlia Yunus

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Jonathan Kazarian is the Founder and CEO of Accelevents, an all-in-one virtual and hybrid events platform that empowers event organizers and marketing professionals to create authentic human connections and memorable experiences. As many organizations are pivoting from live events to virtual or hybrid events, Jon is the expert you need to listen to if you want to make that transition as seamless as possible. Most small businesses don't throw events… but they're missing out on huge growth opportunities! Jon works with many small businesses that have seen tremendous success with virtual events by using the Accelevents software.

Listen in as Jon teaches you how to leverage virtual events in order to connect your customers, optimize your partnerships, and grow your small business. Plus, you'll learn the many benefits of attending and hosting virtual live events.

During this interview, we discuss:

1:51 – Why Jon started Accelevents

5:28 – The impact of hosting events

6:35 – How Accelevents differs from other virtual event experiences

8:18 – How to use virtual events to connect with customers, optimize partnerships, and grow your business

15:21 – What to expect when creating a virtual event

17:55 – Engagement on the platform: Audio, video, text chat, etc.

19:16 – The access to data you get from hosting a virtual event

21:03 – Jon's favorite growth tool

21:40 – His most recommended book

22:08 – How to connect with Jon

Plus, a whole lot more!

Resources:

Accelevents

Connect with Accelevents on Facebook

Intercom

The Great CEO Within by Matt Mochary

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Christina Nicholson is the Founder and CEO of Media Maven, a boutique public relations and content creation agency. After seeing countless bad pitches in her career as a TV anchor and reporter, she decided to create an agency to help business owners grow by earning media coverage without spending a lot on advertising. Last year, she launched Podcast Clout, which is a software that saves PR agencies time in building targeted pitch lists to land clients more podcast interviews.

Christina's here to teach you how to create your first media pitch so that you can get featured in the media, whether that be in a podcast or a local or national television network. Tune in to learn why landing podcast interviews is one of the best ways to get publicity and grow your brand, as well as what entrepreneurs need to know about modern publicity. Plus, you'll learn what the best platform is for building relationships with journalists and other members of the media.

During this interview, we discuss:

2:32 – Why Christina decided to pivot from reporting to public relations

3:50 – How PR has changed over the years + About Media Maven's mentoring program

5:43 – Why podcasts are a great place to get publicity + About Podcast Clout software

8:53 – Step by Step: How to successfully create your first media pitch

22:50 – The exact pitch Christina sent to get on Smart Passive Income Podcast for the first time

23:43 – Christina's favorite growth tool

24:12 – Her most recommended book

24:54 – How to connect with Christina

Plus, a whole lot more!

Resources:

Media Maven

The Media Mentoring Program

Podcast Clout

Listen to Media Maven's Podcast

Christina's Pitch to Smart Passive Income

Google Calendar

Secrets of the Millionaire Mind by T. Harv Eker

Follow Christina on Instagram

Follow her on Twitter

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Connect with Dennis Brown

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Bill Durrant is the Founder and President of the fasting growing full-service media agency in the world and Ad Age's Small Agency of the Year, Exverus Media. Bill and Exverus empower growth-stage, culture-creating brands through data, creativity, and insight-driven media planning. He develops creative media ideas and grows brands that he believes in. On top of that, he's the author of a new book, Digital Stone Age.

Is TV dead? Despite the rise of digital media and advertising, Bill is here to discuss what's really working to drive growth in business, giving us the scientific research behind why we need to execute a balance of traditional brand building tactics with modern, digital brand building tactics.

Tune in to learn the best way to grow a brand in 2021 and beyond, why it's importance to stay ahead of measuring and understanding success, and what advertising strategies businesses with smaller budgets should be using.

During this interview, we discuss:

2:08 – The inspiration behind Bill's book, Digital Stone Age

3:32 – Bill's entrepreneurial journey + How his agency has growth in the past decade

5:31 – The most effective way to grow a brand in 2021 + Binet and Field study

10:04 – Is TV dead or are agencies just trying to push digital advertising too much?

11:26 – How brands with smaller budgets and investment levels benefit from the same media strategies as large companies

13:16 – Shifts in media and marketing to be aware of in 2021 and beyond

16:19 – Where is TV going and how is television going to compete with other media channels?

18:27 – How to be one step ahead of measuring and understanding success

20:25 – Data and privacy concerns + Technological innovations in privacy

24:39 – Bill's takeaway about the mindset needed for building your brand effectively

25:23 – Bill's favorite growth tool + How it works

26:10 – His most recommended book

26:42 – How to connect with Bill and get a copy of his book

Plus, a whole lot more!

Resources:

Exverus Media

Connect with Bill on LinkedIn

Get his book: Digital Stone Age

Binet and Field study

theTradeDesk

Concentric Market

Restoring the Soul of Business by Rishad Tobaccowala

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Jacob McMillen is a freelance copywriter who helps people use writing to build their careers and businesses. He also owns the #1 spot on Google for the highly-coveted keyword, 'copywriter'. Jacob is here to talk about how he outranks 9-figure businesses on Google Search with a small budget and how you can do the same exact thing.

Tune in to learn how Jacob grew his sales to $25k/month by using simple SEO strategies, a savvy mindset, understanding your search engine, and maximizing time spent on page.

During this interview, we discuss:

2:15 – Jacob's journey to discovering SEO and copywriting

3:11 – What is copywriting?

3:38 – The Internet's Best Copywriting Course

4:12 – How long it took for Jacob to rank #1 for the keyword 'copywriter'

6:01 – How to outrank large companies on Google

12:04 – The importance of being willing to invest your time in SEO research

13:30 – What happens when you rank high for a keyword + How many search inquiries per month does the keyword 'copywriter' get?

14:49 – Using a mindset of teaching or instructing in your content + The ranking metric that is one of Jacob's keys to success

18:45 – Having multiple drafts and evolving your content as you get new ideas

20:41 – Don't assume the market is saturated with SEO… Google adjusts its algorithm frequently!

22:43 – Jacob's favorite growth tool + How it works

23:08 – His most recommended book

23:48 – How to connect with Jacob

Plus, a whole lot more!

Resources:

Visit Jacob's website

Write Bites

The Internet's Best Copywriting Course

Ahrefs

Made to Stick by the Heath Brothers

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