Growth Experts with Dennis Brown

Hamlet Azarian is a senior growth advisor and numerical, results-driven executive who blends marketing, technical, and operational skills to deliver long-term, scalable growth for traditional, direct mail, and digital companies. Hamlet is here to discuss a Facebook and Google ad hack that he's discovered and proven successful in reducing your per lead costs by up to 10x.

Tune in to learn a hack for getting new clients after starting a business and how the growth tool he developed works.

During this interview, we discuss:

2:34 – How Hamlet helps his clients + What led him to working with technical growth

4:56 – How Hamlet got his first few clients + A hack for getting clients

7:42 – The breakdown of his Facebook and Google ad hacks

13:30 – The difference between online data and offline data + How to supplement data to optimize ads

17:36 – Experimenting with open targeting

20:17 – The breakdown of his Google ad hack

20:35 – Hamlet's favorite growth tool + How it works

23:38 – His most recommended book

24:13 – How to connect with Hamlet

Plus, a whole lot more!

Resources:

Hacking Growth by Sean Ellis and Morgan Brown

Connect with Hamlet on LinkedIn

Follow him on Twitter

————————-

If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.

Connect with Dennis Brown

AskDennisBrown.com

LinkedIn

Twitter

Instagram [Free Giveaways]

Richard Lau is the creator of NamesCon, now part of the GoDaddy family, and an entrepreneur who has generated millions of dollars of revenue in the internet and domain name industry. Richard recently successfully exited Resume.com and is now working on Logo.com. He's here to share wisdom gained from his success in exiting several online business models, detailing what you need to know to position and package your business for exit in preparation for exiting several years into the future.

Tune in to learn tips and tricks, as well as lessons learned, from an expert on preparing yourself and your business for a smooth and profitable exit. We talk about the importance of having a buyer's mindset, contracts and documentation in place, awareness around licensing, having relationships with business brokers and lawyers, and much more.

During this interview, we discuss:

3:15 – How Richard became successful in the domain industry

5:04 – A domain name he wishes he didn't sell

7:28 – Learning about exiting a business from those who have done it before

9:12 – Why you need to look at your business from a buyer's perspective and mindset

13:17 – Having contracts and documentation in place with everyone you work with

14:18 – Being aware of licensing

18:48 – The importance of having relationships with a business broker and a lawyer

23:00 – Changing your attitude towards tasks you dislike

23:43 – Clean, professional accounting

24:45 – The problem with a Founder/Owner driving the majority of the revenue

27:07 – The power in diversifying your revenue

28:00 – Richard's favorite growth tool

28:39 – His most recommended book

29:29 – How to connect with Richard

Plus, a whole lot more!

Resources:

NamesCon

Logo.com

Resume.com

Million Dollar Bedroom by Matt DeCoursey

Reach out to Richard on LinkedIn

Email Richard: [email protected]

————————-

If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.

Connect with Dennis Brown

AskDennisBrown.com

LinkedIn

Twitter

Instagram [Free Giveaways]

Dan McGaw is an award-winning entrepreneur and speaker, as well as the Founder and CEO of McGaw.io, an analytics and marketing technology consultancy. As one of the original growth hackers, Dan is here to give insights into how to leverage automation to save time and money, as well as grow your topline revenue.

Tune in to learn the benefits of leveraging text messaging and other digital channels as marketing tools in your business, in addition to the many tools Dan recommends for integrating automation into your business processes.

During this interview, we discuss:

2:16 – The inspiration behind Dan's book, Build Cool Shit

3:07 – About McGaw.io

4:05 – The growth Dan and the firm has seen from 2019-2020 + The growth they're projecting for the future

5:40 – The importance and potential benefits of automation in business

6:48 – How Dan has used automation to grow his business

9:35 – Automation as a tool for businesses with tight budgets

10:26 – Saving time + Customer acquisition: Lead scoring

12:31 – Great tools to score leads: The benefits of Autopilot

14:55 – What's relevant and compelling today about automation based on the recent shifts in marketing?

16:24 – Examples of text-based automation (SMS) that aren't spammy

22:49 – How to fill your marketing funnel with text message users + Giving leads credit vs. coupons

25:33 – Dan's biggest piece of advice on making automation personalized and engaging

26:56 – Dan's favorite business growth tools

27:44 – His most recommended book

28:23 – How to connect with Dan

Plus, a whole lot more!

Resources:

Get a FREE copy of Build Cool Shit by Dan McGaw

Zapier

Autopilot

Trello

ConvertFlow

Lob

The Hard Thing About Hard Things by Ben Horowitz

Stillness is the Key by Ryan Holiday

————————-

If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.

Connect with Dennis Brown

AskDennisBrown.com

LinkedIn

Twitter

Instagram [Free Giveaways]

Peter Levitan is a consultant for advertising, digital, and public relations agencies, helping them to build kick-ass business development programs. He's also the host of the Advertising Stories podcast. Peter is here to discuss his consulting work as well as some of the concepts he shared in his book, The Levitan Pitch, with a focal point of selling enterprise accounts virtually. Tune in to learn tips and techniques for mastering the virtual pitch, along with how you can make a lasting impression by leveraging a powerful "leave behind" before or after your virtual business meeting.

You don't need to throw away the fundamentals of sales, building rapport, and nurturing business relationships to successfully pitch in a virtual space. In fact, you should keep those fundamentals in mind and make minor adjustments to keep them relevant. Throughout the conversation, Peter emphasizes understanding technological barriers, utilizing stagecraft to be unignorable, and prioritizing body language and eye contact in online communication. Are you ready to master the virtual pitch this year?

During this interview, we discuss:

2:38 – Peter's background

2:47 – The inspiration and mission behind The Levitan Pitch

5:34 – How does the classic concept of pitching and selling large enterprise accounts translate into the modern world? How do business owners embrace that change?

9:16 – The best advice for navigating virtual business meetings and sales presentations

12:35 – Have you ever used your skills to raise capital? + More on crafting your Zoom call

15:47 – The importance of body language and eye contact in virtual communication

17:08 – Recording and sending informative videos ahead of your virtual meeting

18:47 – What to do after a virtual business meeting: Tips for extending the digital experience beyond one call

20:32 – How Peter leveraged "leave behind" by making a microsite for his client

25:24 – The power of bringing in 3rd party voices to reinforce your discussion

26:21 – Peter's favorite business growth tools

27:35 – His most recommended book

28:21 – How to connect with Peter

Plus, a whole lot more!

Resources:

The Levitan Pitch by Peter Levitan

Connect with Peter on LinkedIn

Visit his website: www.PeterLevitan.com

Email Peter: [email protected] TikTok

David Meerman Scott's books

The Marketing Book Podcast

————————-

If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.

Connect with Dennis Brown

AskDennisBrown.com

LinkedIn

Twitter

Instagram [Free Giveaways]

Dan Lok is a serial entrepreneur, author, eight-figure business owner, and an expert in copywriting. Dan is back on the show to discuss his scalable copywriting formula and the strategy he designed to work for modern copywriting in 2020 and beyond. He also divulges expert advice on how to bring longevity and the ability to pivot to your business.

Tune in to learn what copywriting truly is and why it's important for selling on social media, as well as how to narrow down your messaging to be extremely effective and attractive. Everything is easier when you have a strong hook and Dan believes words are the true currency of business. Do you agree?

During this interview, we discuss:

2:26 – What Dan is working on right now

3:33 – Unique software he has acquired and launched recently

5:00 – A bit about Dan's background + What is copywriting?

8:07 – The difference between old school copywriting and modern copywriting

10:47 – The importance of effective copywriting on social media

13:11 – How Dan approaches copywriting in a scalable format + What is your unique mechanism?

20:17 – Dan's candid thoughts on direct response copywriting and branding

22:42 – Leveraging the Brand Triangle: Personal brand, company brand, and product brand

27:23 – The importance of learning the fundamentals and proper skills of copywriting + Hiring and working with copywriters

31:04 – A few simple tricks anyone can use to make sure their copy is effective

24:37 – How to connect with Dan

Plus, a whole lot more!

Resources:

Listen to episode 132 with Dan Lok

Instant Scripts

www.DanLok.com

————————-

If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.

Connect with Dennis Brown

AskDennisBrown.com

LinkedIn

Twitter

Instagram [Free Giveaways]

Jeremy Slate is a podcast and public relations master, as well as the CEO of Command Your Brand, a PR agency that books guests on podcasts to help them grow their brands and helps people in the podcast space utilize their content effectively. Jeremy is back on the show for the second time to divulge three insider secrets to getting more clients through podcasts.

Tune in to learn how to maximize your ROI and get more clients with proven tactics (plus a few bonus PR hacks) he's used with his own business and his own clients.

During this interview, we discuss:

1:30 – Jeremy's background + About Command Your Brand

4:36 – How to deliver an effective call to action with a dedicated landing page

9:14 – Utilizing email sequences

11:23 – Facebook Pixel code on your landing page

12:25 – How to leverage retargeted ads for your podcast

15:50 – Who do these strategies work for?

16:44 – Being effective with your appearances in the media

17:17 – How to connect with and work with Jeremy

Plus, a whole lot more!

Resources:

Command Your Brand

Create Your Own Life Podcast

GetEmails

Facebook Pixel The 7 Reasons You're Not Getting Featured In Your Favorite Podcast

————————-

If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.

Connect with Dennis Brown

AskDennisBrown.com

LinkedIn

Twitter

Instagram [Free Giveaways]

Cheryl Tan is a journalist, business owner, media trainer, and video coach who helps entrepreneurs show up better on camera. Because she is a video marketing and video creation expert, Cheryl is back on the show to discuss her five-part, no-fail framework for leveraging videos to grow your business.

Tune in to learn the importance of using video as a marketing and growth tactic (especially in 2021), getting comfortable with creating relevant video content for your ideal audience, how to utilize videos as sales, customer support, and public relations tools, and even the best methods of promoting your unique video content.

During this interview, we discuss:

2:18 – Cheryl's background

3:24 – Why you need to start using video in your business

5:36 – Getting comfortable with the uncomfortable and the imperfect: The more you create videos, the better you'll get!

8:58 – The 5 P's of Cheryl's video formula

10:51 – Preparing for video creation: Camera, audio, and lighting

12:17 – Positioning: Who are you connecting with? How are you going to connect with your audience?

15:24 – Process: Your creative process, scheduling, live videos, and getting support for your video creation process + A tip for getting comfortable in front of the camera

22:01 – Publishing: Overcoming the fear of uncertainty + Videos as a time-saving sales tool

28:42 – Promoting: Where and how to promote your video content + Understanding the motives behind promotion

34:55 – Why Cheryl created this framework

37:02 – Video isn't about going viral, it's about connecting with and showing who you are to your audience.

38:59 – How to connect with Cheryl

Plus, a whole lot more!

Resources:

Cheryl's YouTube

Instagram

CherylTanMedia.com

————————-

If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.

Connect with Dennis Brown

AskDennisBrown.com

LinkedIn

Twitter

Instagram [Free Giveaways]

Devin Miller is an entrepreneur, intellectual property (IP) expert, a patent and trademark attorney, and the Founder and CEO of Miller IP Law. He specializes in protecting startups and entrepreneurial companies with IP legal advice, setting them up for success. Devin is here to discuss how to leverage IP to scale and potentially exit your business, giving examples based on his experience with his own business and with his clients. He details

Tune in to learn the three components of intellectual property, how to utilize patents to grow your business, and the right and wrong ways to raise capital. Plus, he shares a powerful piece of advice to keep in mind while considering the use of IP in your business strategies.

During this interview, we discuss:

2:16 – Devin's background + About the MBA competitions Devin entered

8:27 – What is intellectual property? + What Devin does as an IP attorney

10:30 – Leveraging IP to raise capital and as a differentiation strategy

14:24 – How does a patent protect you? How can you monetize your patent?

17:27 – Good and bad ways to use a patent to raise capital

20:14 – Leveraging IP and talent in developing ongoing IP in an exit strategy

25:50 – The one piece of advice Devin would give to businesses: Have a strategy in place!

26:28 – His favorite growth tool

27:40 – His most recommended books

28:47 – How to connect with Devin

Plus, a whole lot more!

Resources:

Hubspot

EntreLeadership by Dave Ramsey

That Will Never Work by Mark Randolph

Get a FREE strategy meeting with Devin

Miller IP Law Firm

Meet with Devin

————————-

If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.

Connect with Dennis Brown

AskDennisBrown.com

LinkedIn

Twitter

Instagram [Free Giveaways]

Landon Stewart is a Co-Founder of Clients and Community, a company who has been building client-getting Facebook groups for over four years. His super power is helping consultants, coaches, service providers and entrepreneurs use Facebook groups to get more clients. Landon is here to discuss his proven strategy for starting and growing revenue-generating, client-generating Facebook groups. He touches on how he got clients early on in the business's life, what types of content do really well with engagement on Facebook, and his #1 recommendation for using this strategy.

Tune in to learn how to grow a Facebook group and email list, write and promote content, bond with your group members, and use the Undercover Conversion Method to get paying clients.

During this interview, we discuss:

2:22 – The backstory of Clients & Community

5:00 – LinkedIn groups are dead but Facebook groups continue to grow: Why are Facebook groups so popular?

7:40 – How did you get clients early on in your business?

9:38 – Landon's strategy: Getting good at growing the group and email list

14:30 – Writing and promoting content and bonding with your group members

17:03 – Achieving high click-through and engagement rates with text marketing

18:25 – Inside Facebook groups, what types of content do really well with engagement?

19:58 – The Undercover Conversion Method: Using messaging to convert people into customers

24:01 – Have you experienced group members buying from you because you're giving away so much free content?

25:00 – Takeaways from this episode

26:32 – The typical product offers they have in the marketplace: Coaching program + Software

26:39 – Landon's #1 recommendation

27:16 – His favorite growth tool other than his own

27:46 – His most recommended book

28:56 – How to connect with Landon

Plus, a whole lot more!

Landon's Websites and Resources:

Clients & Community

Join the Clients & Community Facebook Group

Landon's Facebook

GroupKit

Pipedrive

Cashvertising by Drew E. Whitman

————————-

If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.

Connect with Dennis Brown

AskDennisBrown.com

LinkedIn

Twitter

Instagram [Free Giveaways]

Bob Regnerus is an Author and Co-Founder of the digital marketing agency, Feedstories. Bob is an expert in digital marketing, specifically regarding video. Since 1998, he's been helping his clients achieve their goals through digital media and storytelling, as he's an expert in Facebook advertising and deep funnel marketing strategies. Bob is here to discuss those concepts, along with the value in creating a retargeting campaign and differentiating yourself against other coaches, consultants, etc. He also shares a cost of conversion comparison that is sure to peak your interest.

Tune in to learn two strategies for people in the education space, people who are coaches or consultants, service businesses, or even eCommerce businesses to implement when trying to scale and gain some ROI from Facebook advertising.

During this interview, we discuss:

1:52 – About Bob Regnerus

4:11 – When was your recent book released, what is it about, and who is it for?

5:17 – The value in pulling ideas from different sources and teaching yourself about topics you want to know about

6:49 – What is Deep Funnel Marketing and Retargeting and why are they important?

13:03 – Retargeting vs. Cold Traffic + A common mistake people make

15:02 – Most funnels repel too many people: There are people falling off your funnel that don't need to be falling off your funnel.

17:04 – Establishing and creating a retargeting campaign

18:04 – Strategy #1 to implement when you're trying to scale: Leading with content with the article strategy

22:33 – A cost of conversion comparison

25:47 – Strategy #2 to implement when you're trying to scale: The video strategy

29:28 – Establishing your relationship with your customer + Differentiating yourself

30:51 – Bob's favorite growth tool other than his own

31:56 – His most recommended books

32:51 – How to connect with Bob and buy his book

Plus, a whole lot more!

Bob's Websites and Resources:

Feedstories

Ultimate Guide to Facebook Advertising 4th Edition + Free Interviews

Breakthrough Advertising by Eugene M. Schwartz

80/20 Sales and Marketing by Perry Marshall

Start With Why by Simon Sineck

Monday

————————-

If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.

Connect with Dennis Brown

AskDennisBrown.com

LinkedIn

Twitter

Instagram [Free Giveaways]