Undeniably, even the most extraordinary product or service needs the right storyteller to showcase its magic. It's not just about creating something amazing; it's about creating demand in the face of the right audience in a way that captivates their imagination and compels them to experience the wonder for themselves.

In this episode, we dive into real-world examples of how to make this a reality, aligning a content strategy with business goals, structuring newsletters for engagement, using storytelling in content creation, and mastering persuasion in thought leadership content to supercharge your B2B lead generation.

You're in for a treat.

Ever felt like you're hunting for unicorns in a forest full of deer? That's what B2B lead generation can feel like. You know the perfect leads are out there, but they seem just as mythical and elusive.

In this episode, we dive into some common B2B Lead Gen challenges, the importance of marketing and sales team alignment, personalized messaging, and user experience, in addition to the art of navigating long sales cycles and complex buying processes. Remember, steady growth takes time and a strategic investment.

Ever felt like you're lost in a sea of competitors? Why isn't anyone paying attention? Tired of shouting into the void?

B2B lead generation can feel that way. Despite having excellent services or products, getting them in front of the right people can be difficult. 

In this episode, we dive into how to navigate a sea of competitors with original quality content, diving into:

And of course, we've sprinkled in some helpful tips you can immediately put to work.

Ever felt like you're chasing shadows in the competitive world of B2B lead generation? It can be a wild ride, right?

We've all been there. Pouring time and resources into marketing efforts that yield meager results.

Imagine if we could see through these shadows...

In this episode, we uncover how thought leadership serves as your torchlight. We'll explore its art and subtleties by offering unique perspectives to stand out from competitors.

We dive deep into the role transparency plays as a trust-building tool that strengthens client relationships.

We also discuss harnessing SEO optimization to enhance reach and embracing data-driven decision-making strategies.

To top it off, we share tips on choosing the perfect digital marketing agency using factors beyond the obvious!

Curious how to resolve some common challenges and mistakes in generating leads?

In this episode, we debunk some common assumptions and dive into the world of B2B SEO and paid advertising strategies. Get insights on aligning your budget and getting buy-in from upper management with real examples and use cases from our clients to help fill your pipeline with high-quality leads.

How do you turn the ship from the old way of doing things and turn your website into a lead generation machine?

In this episode, we discuss the role of marketing and sales, diving into common beliefs and challenges our prospects and real-world clients are experiencing with strategies to excel in the modern B2B lead generation world.

In the tightly regulated and highly-commoditized financial services marketing world, there are many challenges. But at O8, we believe that every challenge is an opportunity.  

This webinar will discuss the unique challenges faced by this market, as well as offer advice to help create a marketing framework that fends off competitors, appeals to digital-first consumers, and helps the brand survive and thrive in a digitized world.

You can head to our blog for and download the free eBook for more: https://www.o8.agency/blog/financial-services-marketing/challenges

The best digital marketing team has the proper skill sets and strategies to accomplish organizational goals in the most efficient manner.

Note: This podcast audio was taken from a live video recording where images/dashboards were shared and explained onscreen. View the video here: https://www.youtube.com/watch?v=vi9jM95sgwk&list=PLG8hFOTMGZRLsgBzl3jUqkyqKeiplMawe&index=6

This session will focus on our individual responsibility to address our bias as we seek to build on our common goals of safety, significance, and belonging.

Note: This podcast audio was taken from a live video recording where images/dashboards were shared and explained onscreen. You can view the video version here:  https://www.youtube.com/watch?v=1o1WF3qJyZo&list=PLG8hFOTMGZRLsgBzl3jUqkyqKeiplMawe&index=5

Closed-Loop Marketing (CLM) gives marketers visibility to see the marketing efforts that lead to sales. It helps marketing teams measure which marketing campaigns are most successful, and why. In this podcast, we will take you through Closed-Loop Marketing and look at the role of CDPs, analytics, and marketing automation and how they help you close the loop.

Note: This podcast audio was taken from a live video recording where images/dashboards were shared and explained onscreen. You can view the video version here.