This session will focus on our individual responsibility to address our bias as we seek to build on our common goals of safety, significance, and belonging.

Note: This podcast audio was taken from a live video recording where images/dashboards were shared and explained onscreen. You can view the video version here:  https://www.youtube.com/watch?v=1o1WF3qJyZo&list=PLG8hFOTMGZRLsgBzl3jUqkyqKeiplMawe&index=5

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Closed-Loop Marketing (CLM) gives marketers visibility to see the marketing efforts that lead to sales. It helps marketing teams measure which marketing campaigns are most successful, and why. In this podcast, we will take you through Closed-Loop Marketing and look at the role of CDPs, analytics, and marketing automation and how they help you close the loop.

Note: This podcast audio was taken from a live video recording where images/dashboards were shared and explained onscreen. You can view the video version here.

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2.9.21 In 2005, the original Google Analytics, known as “Urchin,” launched. Since then, there have been 3 new iterations. Classic in 2008, Universal in 2013, and now the latest, GA4! The O8 team gets into the nitty-gritty of GA4 on this episode of Digital Marketing Team Huddle.

Note: This podcast audio was taken from a live video recording where images/dashboards were shared and explained onscreen. View the video here: https://www.youtube.com/watch?v=ZtJWlFLt3z0&list=PLG8hFOTMGZRI0K2-1lby3flObgF1N-xjt&index=19 

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12.1.20 Clients come to us either lacking quality marketing data or drowning in it. The team discusses how to make sense of all this marketing data in this week's Digital Marketing Team Huddle!

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11.17.20 In this episode of Digital Marketing Team Huddle, the O8 team discusses what to consider when making your digital marketing plans for 2021. The idea of planning for 2021 can be daunting. The reality is that we are still in the middle of this pandemic, and the factors that influence businesses are going to continue to evolve throughout 2021. Listen for insight on O8's planning methods and how you can implement them in your own organization.

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10.6.20 The O8 team discusses geotargeting and how it can be used on your website as an essential tool for targeted marketing and advertising programs.

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8.25.20 This week's Digital Marketing Team Huddle episode has O8 discussing design, usability, navigation, and performance do's and don'ts. Our Director of UX and Design also joins to give his insight!

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8.4.20 In this week's Digital Marketing Team Huddle, the team has a problem-solving session answering listener questions. Listen to learn more about Google's updated "GMB" profile, eCommerce-friendly CMS options, building your own site vs. hiring an agency, Google Search rankings, offline conversions, and Drupal 8 & 9 migrations!

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5.1.20 In this episode of Digital Marketing Team Huddle, our team discusses all things Drupal, including the impending migration from Drupal 7 to Drupal 8/9!

*Please note this podcast was recorded when D7's EOL was scheduled for November 2021. However, given the impact of COVID-19 on businesses and budgets, the Drupal organization has extended this date until November 28, 2022. Drupal 8 will still stop receiving support in November of 2021.

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6.23.20 Join O8 experts for free digital marketing and technical advice. Think of it as a group therapy session! The team answers questions, discusses challenges, and will brainstorm solutions and provide actionable steps for solutions.

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