In this episode of #GROWTH Maestros, we sit down with Amanda Scarnechia, Manager, CRM and Consumer Data, at The Scotts Miracle-Gro Company to discuss how to build an effective email marketing strategy.

Listen to the full episode to understand behavioral trends in a post-pandemic world, get actionable strategies to overcome deliverability issues including use cases for creative off-season content and IP warming, efficiently leverage user data to create better segments and run personalized campaigns, along with a step by step process of creating the most effective email marketing strategy in 2021!

You can reach out to Amanda here and with your host Meagan here.

In this episode, we speak to Vera Rabkina, Head of Product at AppFollow about the hottest topic in ASO right now- Review Management.

We discuss the importance of a review management strategy, impact on CAC and LTV, how to build a robust and metrics-led review management system, how to measure its efficiency and tie it to business goals like revenue and app growth. You can find Vera on LinkedIn and the host Rajarshi on LinkedIn and Twitter.

In this episode, we speak to Sneha Shitut, product owner at Decathlon India about their omnichannel product strategy and how quickly they were able to roll out the signature, high-touch, offline customer experience onto the online platform, during the peak of the pandemic.

We also discuss the change in buying patterns and preferences and the corresponding response, the role played by the product in creating a seamless online-offline customer experience, user behavioral analysis, and personalized journeys, along with examples from new launches like ‘scan and pay’ and ‘contactless pick up’. You can reach Sneha on LinkedIn and Rajarshi on LinkedIn and Twitter.

In this episode, we talk to Data Strategy expert and Principal at Practico Analytics, Ruben Ugarte about the role of gut feeling and intuition in the world of data analytics, the right way to approach data with examples of analysis models, resolving delay in decision making due to time-consuming data collection process, addressing data shortage through concurrent thinking and data adoption lifecycle model, use cases and examples from data-driven organizations like Spotify and Airbnb.

The discussion is based on Ruben's new book titled Data Mirage. You can check out the book at https://rubenugarte.com/data-mirage/

You can find Ruben on LinkedIn/Twitter and the host Rajarshi on LinkedIn/Twitter.

In this episode, we speak to Vivek Sundaram, Director of Product at Fancode by Dream 11, about product-led growth and how it translates to consumer brands and apps. 

We also discuss:

 You can find Vivek on LinkedIn and Rajarshi on LinkedIn and Twitter.

Lessons and Tips on Converting Free Users to Paid Subscribers with Insights from Major Industries

Listen to Fouad Saeidi, Founder & CEO, App Growth Network as he speaks to Meagan White, Senior Director of Marketing, North America, MoEngage about converting free app users to paid subscribers while providing insightful use cases, tips, actionable strategies, campaign ideas, and much more!

Technology Industry In Spotlight: ASUS Vietnam's Growth Strategy & Importance of Digital Transformation

In this episode, we talk to June Le, Marketing Director of ASUS Vietnam, about:

You can reach June Le on LinkedIn and the host Rajarshi on LinkedIn and Twitter.

Discover top ASO trends of 2021 across various industries and geographies, important app metrics to track, the impact of reviews and ratings on organic user acquisition, and other super fun stuff as we speak to Ilia Kukharev, Head of ASO at AppFollow.

In this holiday marketing episode, we speak to Jamie Gagliardi, Head of Marketing, Jimmy Brings, and discuss the proven channels, campaigns, and critical factors to framing an effective holiday marketing strategy.

Click here to order our Holiday Marketing Guide for 2020.

Read up on previous holiday season trends and how things have changed in 2020.

Get in touch with our guest Jamie and the host Rajarshi  

In this special holiday marketing episode, we speak to Vedanarayanan Vedantham, SME Business Head of Razorpay, and discuss the importance of earned media, determining the effectiveness of a channel before running ads along with other key insights, and suggestions for marketers.

Click here to order our Holiday Marketing Guide for 2020. 

Read up on previous holiday season trends and how things have changed in 2020.