Growth Mapping Podcast

Today we’re going to talk about how to get your product, service, or brand in front of the journalists, editors, contributors and publishers who will cover your story, create content about you, and get your name out there. If you have nothing new happening or you’re a brand-new business, how can you get PR? That’s the topic of today’s discussion.

Some of the highlights of the show include:

●‌ 1:45: How to create a pillar piece of content, whether that’s 10x content or something else that’s epic. You want to create value and show people how you’re changing the world.

● 2:50: Why you don’t have to necessarily talk about your own business or product and what you should do instead.

● 3:45: Why you should not create a press release but instead create a press kit.

● 6:15: A plan that will help you know who are the right people to contact.

● 9:50: How to go from having a list of the right people to getting yourself in front of them without spending a lot of money and without being annoying.

● 11:50: Tips on leveraging the power of social media and networking platforms.

Today we’re talking about SEO for e-commerce and what you can do to optimize your e-commerce site. There are a lot of big challenges and tons of competition when you are trying to market an e-commerce store. Sujan and Aaron will be sharing their best tips, so you won’t want to miss it!

Some of the highlights of the show include:

● 1:45: The differences between an e-commerce site and a regular website and how to deal with those differences by focusing on the right pages.

● 3:20: The importance of good, old-fashioned internal linking.

● 4:30: The number one mistake people make when creating their e-commerce sites.

● 8:20: The top factor on getting a site to rank well and how to bring that factor to your site.

● 10:00: Thoughts on optimizing for mobile-friendliness to increase clicks.

● 11:45: Tips on using rich snippets and various plugins to provide additional information about your products.

● 12:50: Recommended platforms to use for your e-commerce site.

On today’s show, we’re going to talk about social media: What’s actually working right now? There are so many different opinions and thoughts, and we all go through stages where specific things work on specific channels. Those are the things you need to focus on. Today we’re going to talk about where we’re finding success across different social networks.

Some of the highlights of the show include:

● 1:05: Quora: How Sujan and Aaron are making it work for them, including what to pay attention to if you want to use the platform to boost your brand and tips on how to format your answers for the biggest benefit.

● 4:40: How Sujan used Quora to drive sales to his ebook.

● 6:40: How to ask for engagement on social media and with popups and why this strategy can be more effective than email marketing.

● 10:20: Thoughts on what you can do on LinkedIn, how to add more contacts, and what types of posts tend to do well.

● 13:25: How to use automation to make your social media presence more successful.

● 16:45: How to use automation to benefit your Twitter profile.

Today we’re going to cover how to create a lead-nurturing process that works. It’s a vital topic to cover because most people worry a lot about getting traffic to their site, but then they don’t have the skills to actually get that traffic to convert. If you are ready to get results from your campaign, you won’t want to miss today’s show.

Some of the highlights of the show include:

● 3:00: How to repurpose existing content to begin the lead-nurturing process, as well as the importance of developing and focusing on your goal.

● 4:20: Some ideas on building trust with your potential customers and building your campaign based on that trust.

● 6:40: A discussion on an effective frequency of emails to send out depending on whether your campaign is B2B or B2C.

● 8:50: Tips on when you should send out your first “ask” during your campaign and what to do once you do make a sale.

● 10:20: Tools that Sujan and Aaron use to manage their campaigns.

● 13:15: The process of creating your content: Why outlining is so important.

Today we’re going to look at some of the SEO tools that we use in our agencies. It’s interesting for people to know what tools go into operating an agency, and we hope that some of these might help you as you develop and grow your own company.

Some of the highlights of the show include:

● 1:20: How some of the tools used every day can overlap and serve different purposes.

● 3:30: Some ideas on combining various tools to get a full picture with lots of different data points.

● 6:20: Thoughts on tools that aren’t the best for certain applications.

● 8:00: How tools can help you stay competitive when comparing your site to those of your competitors.

● 10:00: The first sources and tools Sujan and Aaron would recommend for keyword research.

● 13:40: Ideas for monitoring algorithm changes in Google.

Today we’re going to go through the famous saying that your network is your net worth. We’ll be talking about what that means and how it can lead into a profit. Join us for a relaxed conversation that we hope will inspire you to take action.

Some of the highlights of the show include:

● 1:10: How your network and your net worth go together and are intertwined.

● 2:15: How you can get your network started by getting out of your comfort zone, taking advantage of what’s available online, and making the most of short periods of quality time with others.

● 4:15: How you can begin a relationship with bloggers, thought leaders, and influencers in your industry when it’s out of your comfort zone.

● 6:40: Why having just one or two good people in your network can mean more to your net worth than the many people you don’t interact with or help much.

● 8:45: One way to fit networking into your busy day or week.

● 9:50: Why it’s important to get used to hearing “no” or nothing.

Today we’re going to talk about how to use content marketing to break into a competitive industry. It can be used to get into any industry, but it’s hard to do well with paid ads, SEO, and so on when the industry you’re pursuing is competitive. If you’re trying to get your content marketing to the point where you can get a slice of the competitive pie, you won’t want to miss today’s episode.

Some of the highlights of the show include:

● 1:20: Why it’s important to identify who is doing well in the industry by doing your own research and not believing what you see just by looking at competitors’ sites.

● 3:30: Why you shouldn’t consider your marketing competitors your actual business competitors: Look at those who are leading the industry itself.

● 4:45: Thoughts on creating something that is better than what your best competitor is creating: Consider various formats and aim for being the best.

● 7:20: Why skyscraping and 10X content work and why you should consider writing in-depth, updated pieces that are better than what currently exists.

● 9:15: Why voice and design are important: You can say the same thing as what’s out there but with a different attitude and an excellent design.

● 10:15: The 80/20 rule when it comes to creating content and promoting that content.

● 11:50: Why it’s important to be able to teach someone else to follow your process when it comes to creating and promoting content.

Today we are going to cover how enterprise companies can improve their efficiency and effectiveness when it comes to their content marketing. This isn’t only for enterprise people; it’s also important for small, growing companies. If you’re trying to kick-start your content marketing, you won’t want to miss this episode.

Some of the highlights of the show include:

● 1:00: Some of the problems that larger companies with several different departments have when it comes to keeping their processes efficient.

● 3:45: Why a brainstorming approach works better than having each department contribute to the blog by writing posts.

● 5:30: Why not to talk about your own product or service all the time: Being self-serving is not providing value to others.

● 8:50: The importance of communication: What to communicate and how to ensure that everyone is on the same page.

● 10:15: How to create brand style guidelines so that communication with customers is consistent.

● 14:15: Why you should start with an agency or a consultant to develop a strategy or process rather than try to develop something in-house.

Today we’re going to talk about scalable marketing strategies: What is scalable and what’s not? When you start digital marketing, you’re in the hustle mode and you make educated guesses and just do things rather than thinking them through. After a while, though, it’s time to start thinking about scalable marketing. If you are at this point or looking forward to being at this point soon, you won’t want to miss today’s episode!

Some of the highlights of the show include:

● 1:30: What scalable marketing is and what it is not, as well as why you need to start with non-scalable channels.

● 6:15: Why you need to prove out what you’re already doing before you start on the scaling process, as well as how to start once you’re ready to begin the scalable strategy.

● 8:30: Thoughts on why measuring what you’re doing is so essential and how often to check your progress.

● 10:00: How to have a scalable mindset or a mental checklist of what to do when to keep yourself on track.

There’s one thing that we each wish we’d started a decade ago, particularly when it comes to establishing our brand. Today we’re going to chat not only about what we wish we did, but also about what you can do to build your brand, even if you are just starting out.

Some of the highlights of the show include:

● 1:30: Why Aaron wishes he’d worked more on building his personal brand on day one and talks about what he was doing instead.

● 4:00: What held Aaron back from developing his brand more and what the tipping point was when he decided he needed to branch out more.

● 4:50: Why Sujan wishes he’d gotten out of his comfort zone earlier than he did when it came to growing his business.

● 8:15: Why harder work leads to more luck and how that pertains to brand-building.

● 10:20: Why being able to say no to things means that you’re achieving success.

● 11:05: Things everyone can do to boost their branding.