Growth Mapping Podcast

10x content is a term you might have heard floating around recently. It’s the type of content that is going to drive 10 times the results that other types of content can produce. It’s significantly better than what’s already there, and something that can provide an extreme amount of value.

Who wouldn’t want to create 10x content? Just about everyone wants their content to do as well as it can, so today’s episode is all about getting your content up to that point. If you’ve been hoping to see better results, you won’t want to miss what Aaron and Sujan have to say aboutthis increasingly important topic when it comes to your content.

Some of the highlights of today’s show include:

● 2:40: Some examples of 10x content that Sujan and Aaron have produced and how they’ve done in terms of ROI.

● 6:40: The steps that Aaron and Sujan follow to create 10x content: ideation, content creation, design and development, and promotion.

● 9:10: Suggestions for how you can make your content better than what’s already out there.

● 11:20: Why design and development is so important and how it can make up for content that is not out-of-this-world.

● 13:20: Why promotion is important and how marketing can fall flat. Sujan and Aaron discuss their promotion strategies.

● 17:15: Ideas for getting other people involved and invested in your idea using email, social media, and other avenues.

● 20:15: Why long-form content can pay off much better than short blog posts.

Quotes:

Aaron: “Do what the others can’t do or won’t do and you’ll see results that they don’t get.”

Sujan: “You get what you put in.”Aaron: “Even the best piece of content is going to fall flat on its face unless you’re out there hustling and promoting that content.”Sujan: “If you can’t devote the budget to it, don’t do it. Don’t do it half-assed.”

Ep 5 - The Customer Acquisition Tactis Behing Building a 7-Figure Agency by Sujan Patel and Aaron Agius

Welcome to the Growth Mapping Podcast with Aaron Agius and Sujan Patel. Today we are going to talk about how to get your first 100 customers for your SaaS business. This is something we both have a lot of experience in. The most powerful tactic to build your first 100 customers is to do marketing and build your audience before you launch. The larger your list is the better chance you have to get people to convert into customers.

Slow down and build your pre-launch marketing. Even if your product is ready.

● Start with blogging and creating content around your industry

● Inbound marketing

● Answer questions on Quora

● Give talks

● Get customer feedback

● Make sure your brand is seen, and capture that audience

● Reaching out to your network - send an email to everyone and let them know what you are doing - if you can’t get 10, 20, 30 purchases, you have done something wrong, like product fit or market fit

● Build marketing into the product, so people can share it from the beginning, it removes friction in beginning sign ups

● Ask people to share

● Have a big launch - Product Hunt - You have to get hunted and then an upvoting system, AMA series, podcast, this can get you a couple hundred customers

● Outbound - Adwords, paid marketing, email scraping and identifying your target audience

● Get your outbound channel figured out

● Partnerships and referrals - Find companies that sell to your target customer and see if you can find alignment to cross promote

● Look for influencers and authorities in your space - reach out to them, offer free work and help and build partnerships

● Influencer marketing is some of the best ROI and scales well

● Networking - if you are solving something in an industry get to know the movers and shakers, make sure they are aware of you

Welcome to the Growth Mapping Podcast with Aaron Agius and Sujan Patel. Today we are going to talk about how to earn backlinks from Inc, Forbes, Entrepreneur and many other large publications. This is probably one of the most frequent questions we get asked, and we want to answer it once and for all.

There are a few good ways to reach out to tier one editorial publications. There is a lot more that goes into building a relationship and connecting with an editor. Content and the ask needs to be tailored to the right person. There needs to be relevancy. Don’t carpet bomb with automation tools. Have a unique approach. Know who to pitch, do your research, and be unique. Give favors and don’t lead with ask. Lead with something of value. You need to have an interesting angle, product, or story. Have something interesting to offer.

2 ways to get links from these large publications:

● Become the contributor - Guest post and write content yourself

● Connect and build relationships with people who can help you

The link is a byproduct, go for the credibility, branding and traffic from being on one of these publications. Being a weekly contributor does a whole lot for your traffic in links and rankings.