Growth Marketers - Digital Marketing Experts

Today, we’re taking a slightly different approach from what we usually do. We’re doing a myth busters episode! Solomon and Taylor are going to tackle the eight common marketing myths that we hear all the time from either marketers or business owners. What are these myths? Where did they come from? Is there any truth in them? 

Enjoy the podcast!

Thank you for listening!

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If you have any questions, send us an email at [email protected]

And, if you have any thoughts about this episode, leave us your comments.

What should we talk about next? Please let us know in the comments below.

Cool tools used for this podcast:

Rode RODECaster Pro Podcast Production Studio -https://www.amazon.co.uk/dp/B07M5LQ1YZ?tag=kitco0d-21

Shure SM7B Vocal Dynamic Microphone, Cardioid - https://www.amazon.co.uk/s?k=shure+sm7b+cardioid+dynamic+microphone&tag=kitco0d-21

GrowthMarketersPodcast #SEO #PPC #Facebookads #Googleads #market #PPCtools #payperclick #leads #conversions #smallbusiness #mediumbusiness #socialmediamarketing

This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth.

“I know I need to be creating content, I know I need to be active on social media, I know I need to be doing content marketing and demand generation, but I don’t have the budget. Or I don't have time for all of that.” Sounds familiar? What we walk you through today is the 8-step process that we follow for content marketing across our organization. You can borrow this approach to execute a content marketing strategy that is not only going to create a lot of high-quality educational content but will also bring more customers and loyal followers for your brand. Enjoy the podcast!

Thank you for listening!

DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.

If you have any questions, send us an email at [email protected]

And, if you have any thoughts about this episode, leave us your comments.

What should we talk about next? Please let us know in the comments below.

Cool tools used for this podcast:

Rode RODECaster Pro Podcast Production Studio -https://www.amazon.co.uk/dp/B07M5LQ1YZ?tag=kitco0d-21

Shure SM7B Vocal Dynamic Microphone, Cardioid - https://www.amazon.co.uk/s?k=shure+sm7b+cardioid+dynamic+microphone&tag=kitco0d-21

GrowthMarketersPodcast #SEO #PPC #Facebookads #Googleads #market #PPCtools #payperclick #leads #conversions #smallbusiness #mediumbusiness #socialmediamarketing

This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth.

If you’re developing a strategy, you need to understand your market. But what if the market does not exist yet? What if it’s something completely new and unique that no one has ever seen before? In this episode, we’re going to dive into this very topic. We’re talking about how to market a product or service that is unique or new: how to break into a new product category or new market, come up with a marketing strategy, how to execute, and so much more! Enjoy the podcast!

Thank you for listening!

DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.

If you have any questions, send us an email at [email protected]

And, if you have any thoughts about this episode, leave us your comments.

What should we talk about next? Please let us know in the comments below.

Cool tools used for this podcast:

Rode RODECaster Pro Podcast Production Studio -https://www.amazon.co.uk/dp/B07M5LQ1YZ?tag=kitco0d-21

Shure SM7B Vocal Dynamic Microphone, Cardioid - https://www.amazon.co.uk/s?k=shure+sm7b+cardioid+dynamic+microphone&tag=kitco0d-21

GrowthMarketersPodcast #SEO #PPC #Facebookads #Googleads #market #PPCtools #payperclick #leads #conversions #smallbusiness #mediumbusiness #socialmediamarketing

This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth.

When you’re running ads, it’s very hard to measure how effective they are. That’s why things can get quite stressful for business owners who want to see the ROI as soon as possible, especially given that the sales cycle may last for 6-8 months. Today’s episode is all about B2B marketing and understanding which metrics and analytics to track. We’re going to dive into leading indicators vs. lagging indicators and which KPIs you should be tracking as a B2B marketer for your own success and the success of your organization to see if you’re moving in the right direction. Enjoy the podcast!

Thank you for listening!

DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.

If you have any questions, send us an email at [email protected]

And, if you have any thoughts about this episode, leave us your comments.

What should we talk about next? Please let us know in the comments below.

Cool tools used for this podcast:

Rode RODECaster Pro Podcast Production Studio -https://www.amazon.co.uk/dp/B07M5LQ1YZ?tag=kitco0d-21

Shure SM7B Vocal Dynamic Microphone, Cardioid - https://www.amazon.co.uk/s?k=shure+sm7b+cardioid+dynamic+microphone&tag=kitco0d-21

GrowthMarketersPodcast #SEO #PPC  #Googleads #market  #leads #conversions #smallbusiness #mediumbusiness #socialmediamarketing

This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth.

Today's episode is another Q&A session. We appreciate you guys, sending us all these questions!

We got specific questions mainly around SEO, migrating a website, duplicating a website, sub-domains, and so on. We also tackled the problem, how do we get backlinks? Which is huge!

So, give it a listen, and we hope it answers some of your doubts.

Keep sending us your queries, and we will do our best to answer.

Thanks for tuning in!

DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.

If you have any questions, send us an email at [email protected]

And, if you have any thoughts about this episode, leave us your comments.

What should we talk about next? Please let us know in the comments below.

Cool tools used for this podcast:

Rode RODECaster Pro Podcast Production Studio -https://www.amazon.co.uk/dp/B07M5LQ1YZ?tag=kitco0d-21

Shure SM7B Vocal Dynamic Microphone, Cardioid - https://www.amazon.co.uk/s?k=shure+sm7b+cardioid+dynamic+microphone&tag=kitco0d-21

GrowthMarketersPodcast #SEO #PPC #backlinks #subdomains #market #migratingwebsite #duplicatingwebsite  #leads #conversions #smallbusiness #mediumbusiness #whitelabel #digitalmarketing

This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth. https://www.oneims.com/

We get a lot of interesting questions from our listeners, so we thought, why not do a Q&A session today!?

For this episode, we chose three questions

We have tried our best to shed light on these topics, and we hope you got some useful nuggets of information.

If you are looking for SEO services or Social media marketing, we are happy to help https://www.oneims.com/social-media-marketing/

We love questions like these, so keep asking us, and we will answer them in the following episodes.

Thank you for listening!

DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.

If you have any questions, send us an email at [email protected]

And, if you have any thoughts about this episode, leave us your comments.

What should we talk about next? Please let us know in the comments below.

Cool tools used for this podcast:

Rode RODECaster Pro Podcast Production Studio -https://www.amazon.co.uk/dp/B07M5LQ1YZ?tag=kitco0d-21 

Shure SM7B Vocal Dynamic Microphone, Cardioid - https://www.amazon.co.uk/s?k=shure+sm7b+cardioid+dynamic+microphone&tag=kitco0d-21

GrowthMarketersPodcast #SEO #PPC #Facebookads #Googleads #market #PPCtools #payperclick #leads #conversions #smallbusiness #mediumbusiness #socialmediamarketing

This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth.

Are you frustrated about low rates of conversions from leads? Talk to one of our consultants here https://www.oneims.com/

Everyone is generating content, and there are many misconceptions about what content is effective and what is not. Also, how to measure the effectiveness of the content.

It’s not just about leads and conversions. You need to go beyond analytics to see how the content is working for you. One view from the right person is more valuable than a hundred views from the wrong people.

It is tricky to determine how much value a particular content brings to a business. In this episode, Solomon and Taylor offer helpful suggestions to measure the success of your content.

If you have any questions, send us an email at [email protected]

And, if you have any thoughts about this episode, leave us your comments.

DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.

What should we talk about next? Please let us know in the comments below.

Cool tools used for this podcast:

GrowthMarketersPodcast #contentmarketing #marketingagency #marketingcontent #business #market #contentanalytics #contentwriting #leads #conversions #content #writing #marketingcopy

This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth.

How do you select a marketing agency or a marketing partner for your firm? Today’s episode offers several tips to help you find the right marketing agency. It is a competitive market, and finding the right fit for you can be a grueling task.

You should be looking for a partner rather than a vendor for doing tasks!

Listen to Solomon and Taylor as they share their thoughts on finding the best marketing partner for you.

DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.

What should we talk about next? Please let us know in the comments below.

#GrowthMarketersPodcast #B2Bbrands #Marketingagency #Marketing #business #market

This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth.

As a marketer, are you reactive or proactive? In this episode, Solomon and Taylor explore the idea of being proactive vs. reactive, specifically when it comes to marketing strategy or marketing plan.

Most marketers deal with this as an outside marketing strategy. When an organization or somebody in the organization is at risk, most marketers think that they must always be reactive, putting out fires. This mindset must change.

Solomon and Taylor dive into some use cases and scenarios on how to be a more proactive marketer than a reactive one.

Highlights

03:36 – 03:42-Taylor – “There are lots of organizations that maybe unknowingly are reactive in the same capacity.”

04:53 -05:06 -

Taylor- “The shift to have a more proactive strategy…and change that so you have a plan in place, and you’re moving along in having some benchmarks along the way.”

06:13-06:27-Solomon – “There are just no resources put aside to think and plan and strategize; therefore, they end up being in a position of having to be reactive when there have nothing else that they could be doing.”

08:14-8:24- Taylor- “You do need to be flexible; you need to be agile; you need to be able to adapt to whatever the situation is. But you should have some scenarios played out.”

12:35 –12:39- Taylor - “You have to have some discipline to stick to the plan, and the only way to do that if you have a plan in the first place.”

12:40 – 12:48- Solomon – “Even though we don’t know what’s going to happen five years from now. We certainly can plan on how much money we like to be making in five years. So, we can work backward.”

16:31 -16:46 - Taylor – “The more proactive you are, then inherently the less reactive you have to be… The more reactive you are, it just compiles. All of a sudden, you are putting down fires all over the place.”

18:40– 18:47 -Taylor - “The whole reason that you are going to get that pressure and all of a sudden you become reactive is because we are looking at maybe the wrong metrics.”

19:01 -19:12- Taylor- “We need to have a bigger pipeline and multiple channels of lead and multiple sources of bringing in revenue, that going to relieve a lot of external pressure and the stress.”

20:00 –20:09- Taylor- “The proactive strategy would be how do we actually build the bigger brand so that we are getting more of those leads and not only are people just searching for a solution and finding us, but they are actually searching for our brand name.”

20:11 - Taylor- “We need to build a brand presence, and we are going to do that by continuously providing value to our audience, to our potential customers and help them see that using our solution, partnering with our company is going to be better for them.”

Key takeaways

For a business to be proactive, planning is critical. A proactive strategy includes building a brand presence and providing information to the target customer that using the business’s solution will be good for them. Also, provide value that is unrelated to the business’s services. Buy-in from the leadership will give the freedom to execute the plans. If the business focuses only on generating leads, it will get stuck in a reactive mindset.

If you have any questions, you know where to find us, www.oneims.com/podcast

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