Growth Marketers - Digital Marketing Experts

As a B2B marketer, how many touches does it take to convert a lead or a customer? From a marketing standpoint, how many interactions do we need to have with potential customers before they would become a customer?

We get these types of questions a lot, and in this episode of Growth Marketers Podcast, Solomon and Taylor sit down to dive deeper into the subject. We hope you might find some useful tips in there, enjoy!

Highlights

3:10- 3:20 - Taylor- “Just because it is possible that someone sits down, goes to google, performs a search, clicks on an ad, makes the purchase. That is an exception not, the rule.”

4:47 – 5:01 - Taylor- “What we have seen is that it can take eight to ten to upwards, depending on the complexity of the sale, fifteen touches for you to really be remembered, be recognized, warm someone up and then educate them…”

5:46 – 5:55 -Taylor – “It is always a better idea to have more interactions, as long as those interactions are value-packed and value-filled interactions,”

5:56 – 6:04 - Taylor – “What you don’t want to do is just look at the metrics and dictate your strategy based on the data alone.”

8:24 –8:32 -Taylor - “Map that entire journey (customer’s journey) out, identify what those triggers are, what those points are where you can provide value “

8:44 – 9:03 - Taylor – “Anything that is valuable to your audience from the top of the funnel, all the way to the bottom of the funnel, build out marketing collateral for each one of those to provide value and then look at the channels and the devices that your prospects or your customers can be on, and that’s where you start touching them”

9:53 –10:03 - Solomon – “You shouldn’t care, how many touches it is going to take, you are not trying to make it into a scientific equation, that twelve and a half (touches) equals a deal. “

10:22 –10:27- Solomon- “You are helping somebody figure it out, and some people need more help than others.”

10:33 – 10:37 - Taylor – “The more touches do not necessarily mean more time, sometimes it means actually the opposite.”

16:26 – 16:36 -Solomon- “I think there is no right answer to the question how many.it is how many things can you actually create to add value to somebody who is actually looking forward to your products and solutions.”

Key takeaways

It is better to create as many touchpoints as possible and segment it to different types of audiences. So, if you serve three different industries, make sure that they do not see the same ads. Depending on the location, they should see different things.

Think about providing more touches that offer more value than showing off something that is not useful to the end customer. With this mindset, you will move in the right direction.

If you have any questions, you know where to find us, www.oneims.com/podcast

We love to hear from you

Thank you for tuning in!

In this episode, Solomon and Taylor talk about the Flywheel and Funnel, two mechanisms in business, in relation to the customer. They discuss the need to eliminate the funnel and focus on the flywheel.

A funnel is a set of processes that a person goes through until he is a customer. There are sales funnels, marketing funnels etc. Whereas, in flywheel everything revolves around the customer. Here, the customers are in the middle, and marketing, sales and service around it.

Highlights

3:15-3:27 – Taylor - “Leveraging a flywheel is more about a fundamental shift in your approach to doing business, putting the customer first and focusing on improving your overall customer experience”

5:47- 5:53 - Taylor – “Each of those individual or funnels have their own objectives”

8:04 - 8:19 - Taylor – “The more value that you are providing, in a natural way where it's actually easily accessible to your audience, the more you start building that brand awareness, and that the more educated your user is,  if you are selling a product or service that you believe is valuable”

8:20 – 8: 25 -Taylor – “The more education that you do to them (customers), the more likely they are to actually implement or purchase what you are trying to sell.”

12:40- 12:47 - Solomon- “You are selling to the client, even after they bought the product. You are still selling them. The sales never end.”

15:29 – 15: 33 – Taylor- “It (flywheel) is a continuous cycle, and that overtime its going to build momentum, and it’s going to grow.”

18:01 – 18:10 Taylor – “Just focus on adding value, at every stage of your business, and the money will follow because people pay for what provides value to them”.

Key takeaways

In the end of the talk, it is clear that the concept of funnels must be retired soon! In a funnel, your job is done after the sale goes through and the deal is closed. This must change and the way you approach your customer should change. Provide end-to end customer service that is a delightful process for them. This is what a flywheel is, and it is what essentially all businesses which stood the test of time has done.

DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.

What should we talk about next? Please let us know in the comments below

We get this question all the time! In this episode of Growth Marketers Podcast, Solomon, and Taylor, sit down to discuss some exciting scenarios about this topic. Should you stop spending money on Google Ads if you are ranking well for your keywords in organic search? Listen to find out why!  

We concluded that it is not wise to stop spending on PPC even if you rank on the first page of a search engine. If you have no capacity issues and want to grow your market share and brand awareness, you can adjust spending and strategy to invest in paid ads. You can use the wealth of data from paid campaigns to inform and to direct your SEO strategy for future campaigns, keywords, search terms.

If you enjoyed this podcast, share it with someone who needs to hear this! 

DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review. What should we talk about next? Please let us know in the comments below.  

This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth.

Having trouble driving traffic to your content pages? The key is to understand methods of promoting content, including paid promotion on different platforms. In this episode, Solomon and Taylor talk about content marketing and strategies that they implement to increase the content’s visibility.  Both Taylor and Solomon agree that one quality content, distributed across many platforms is better than a large amount of content distributed on one platform each. Some paid promotion options discussed in the talk are content discovery sites, long-tail search ads, carousel ads on Facebook and Instagram, promoted tweets, Reddit promoted posts, promoted pins, and Quora ads.

DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.

What should we talk about next? Please let us know in the comments below!

In this episode Solomon and Taylor into the concept of 'Personas.' What is Persona? And what are the challenges that marketers go through when marketing to multiple personas? If you are selling to multiple personas, how do you evaluate that and adapt marketing strategy to accomplish your goals? All these questions and more on this podcast.

Key Takeaways

When you build your marketing plan, the first step is to identify your marketing persona. After that, you start looking at your buyers’ journey. A lot of times organizations look at the buyer’s journey and then try to apply personas and try to match them. This is the wrong way to go about it. So, first, map out the different personas. Also re-evaluate the market and what your personas might care about from time to time.

DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.

What should we talk about next? Please let us know in the comments below!

In this episode, Solomon and Taylor talk about how and why your organization should shift from lead generation to demand generation. If you understand the difference between these two approaches, it will create a marked impact in the way you operate as a marketer.\

In Demand generation, you create awareness about your product/service by making valuable content that provides solutions to the customer's problems. Make the content easily available to the customer and promote it so that it reaches the right people.  This will create qualified leads that have value.

DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.

What should we talk about next? Please let us know in the comments below!

In today’s episode, Solomon and Taylor talk to special guest, Tony Burke, CEO of Pivot health advisors. They talk about the state of the market during the Covid 19 pandemic, from a logistic perspective as well as from a leadership standpoint. Tony reveals the strategies he employs for his clients, to improve leadership skills, and understand how to handle time of crisis.

If you are the leader of any kind of team, this podcast will be useful for you.

A leader is one who accepts and adapts to changes, and one who openly communicates in a genuine manner. Companies that look towards the future, investing in technology, and provide good end to end service even in times of crisis will come up better after the pandemic. As Tony said, “Who are you being as a company, who are you as individuals, and what are you delivering and why? all of it is part of a successful strategic direction.”

DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.

What should we talk about next? Please let us know in the comments below!

This episode was all about going back to the basics. Solomon and Taylor dove into the topic of Inbound Marketing, sort of like an Inbound Marketing 101.  What is inbound marketing? And how do you implement that in your organization?

An important point that came up during the talk was the need for marketers to create valuable content that attracts, engages, and delights the customer. Thereby making them more familiar with the brand. Ultimately, the companies that are doing well are those which provide better user experience to the end-user.

DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.

What should we talk about next? Please let us know in the comments below

In this episode, Solomon and Taylor talk about the Flywheel and Funnel, two mechanisms in business, in relation to the customer. They discuss the need to eliminate the funnel and focus on the flywheel.  A funnel is a set of processes that a person goes through until he is a customer. There are sales funnels, marketing funnels, etc. Whereas, in a flywheel, everything revolves around the customer. Here, the customers are in the middle, and marketing, sales, and service around it.  This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth.

DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.

What should we talk about next? Please let us know in the comments below!

In this episode, Solomon and Taylor discuss how businesses can effectively navigate and stay afloat during the Covid 19 pandemic. They talk about what can be done from a marketing perspective and also offer insights and practical suggestions on how to come up better on the other side when the Covid 19 crisis is over.

DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.

What should we talk about next? Please let us know in the comments below