In today’s episode, we talk about leveraging contacts for businesses that are trying to market. There is more to it than just a list of names, and we will be discussing the in’s and out’s of it on this podcast.

As we know, B2C companies are always on the cutting edge of marketing– on both good and bad– pushing the envelope, pushing the limit, on enticing their customers. On today's episode, we talk about what we can learn from these companies and what we can implement behind our own B2B brands.

In any industry, there are two completely different ways that you can operate your business. You can operate in a red ocean, or you can operate in a blue ocean. Listen to today's episode to hear what these two styles are and how you should consider operating as a business. 

Not every industry grabs the attention of consumers. Consulting firms, industrial corporations, medical products– these are all businesses with huge operations but may have a tough time building a brand. In today's episode, we talk to Samuel Thimothy on how you can build brand awareness and loyalty in unsexy industries.

Capturing quality leads for your company is crucial to winning new business in the digital age. However, if your conversion rate is lower than you would like, there may be some friction in your funnel that's stopping you from getting more leads. On this episode of Growth Marketers, we discuss what the friction points could be and how you can fix them.

In the past decade, marketing has changed completely from where it started. We have seen tons of innovations, new techniques, and industries that have changed entirely because of different trends in digital marketing. On this episode of Growth Marketers, we discuss 20 B2B marketing predictions for 2020 that we expect will start the next wave of digital marketing.

On today’s episode of Growth Marketers, we talk all about podcasts and why you may want to start one for your business. Podcasts are an incredible and underrated way for your business to target new audiences and expand your reach even further. If you or your company has thought about starting a podcast, or looking to launch one but just not sure where to start, then this episode is for you!

Video has become an unstoppable force in today's world of marketing. Authenticity, relatability, and emotion are all powerfully captivated through video. If your business does not use video in some form or fashion, it's time to start doing so! On this episode of Growth Marketers, we cover tons of ways your business can start implementing videos, from marketing, sales, and even HR.

There’s always talk that the riches are in the niches. So whether you’re a business, online or brick and mortar, or a blogger, yes– it’s important to know your niche, but it’s also important to not out-niche yourself. So, are you ready to nail your niche?

When it comes to B2B marketing, content marketing plays a huge factor when it comes to campaign success. It's not just about posting on social channels– it's about the lifecycle of that piece of content and how you promote it.