Growth Marketers - Digital Marketing Experts

The term backlink– it is coined quite frequently in the marketing industry, and can seem very foreign to many. What is a backlink? What is link-building? How do you go about getting backlinks? Why are backlinks important for your company's SEO? We discuss this and much more on this episode of Growth Marketers!

On this episode of Growth Marketers, we talk about the philosophy of survivorship bias. The thought behind survivorship bias can make or break the success of your business– including your marketing efforts. Listen in to learn how you can catch survivorship bias and avoid it from hurting your company.

Is writing content for the sake of writing content worth your time and effort? How do you measure the impact of it in your business? We cover this and much more in this episode of Growth Marketers.

ABM, or Account Based Marketing, has become a critical strategy for B2B marketers. In this episode of Growth Marketers, we cover what ABM is, why it is so popular, and why it can change the course of how you execute your marketing.

Email is a tool that's often forgotten when it comes to marketing. In this episode of Growth Marketers, we discuss when it is a good time to begin email marketing for your business, the strategies you should use in your campaigns, and why email has the best ROI when it comes to your organization's marketing.

It's the age old saying– jack of all trades master of none. When developing your marketing message and launching your ad campaigns, how should you determine if you should cast a wide net or target a specific audience? On this episode of Growth Marketers, we cover how to target as a marketer.

Starting out with Facebook Ads can be quite tricky. It can be difficult to set up a campaign and prove ROI. We're always asked, how can I spend $1 in ads to generate $100 in new business? In today's episode of Growth Marketers, we cover tips, tricks, (and secrets!), that you should keep in mind when developing your Facebook Ad campaigns.

In any business, when it comes to marketing, it's important to understand what metrics to track, measure, and execute on. Check out which SEO metrics your business should be measuring on this episode of Growth Marketers!

When it comes to marketing  for a manufacturing company, there is no "one size fits all" approach. However, these are strategies that can be put into place for any manufacturer to see growth in their business.

In today's episode of Growth Marketers, we answer some common misconceptions that our listeners have when it comes to digital marketing. Listen in to learn what the reality is in the world of marketing!

Expectation: New campaigns should see immediate results

Expectation: SEO is dead

Expectation: We need one message that speaks to our entire audience

Expectation: I will buy top of the line tools, and my team will be fine.

Expectation: There is a lot of work upfront, then you can go on autopilot

Expectation: I can’t compete with my competitors budgets on adwords

Expectation: A website is all I need for marketing. If you build it, they will come.

Expectation: More Traffic = More conversions

Expectation: I results will be greater if I work with someone locally

Expectation: All I’m missing is SEO

Expectation: I only post on one social platform - my audience is not on Facebook.

Expectation: We’ve been in business for 50 years without any Google. So we’ll just keep doing what we’re doing.

Expectation: Google is free, why should you pay for it.

Expectation: We get far too many spam emails - I don’t want to do email marketing for our company