Growth Marketing Camp

PDQ.com is all about keeping it real. Not many companies can be praised for that. It’s a rare and unique skill that the founders nurtured and ultimately turned into the main driver behind content creation for their audience. Before they had their eye on podcasting, they launched a webcast that they still have going every single week. Kelly Hammer, Content Marketing Manager at PDQ, joins Growth Marketing Camp to teach our listeners how to create content that forges a strong community. He also shares his curiosity to explore the world of TikTok and the importance of turning your customers into evangelists and promoters. Dig in!

In this episode of Growth Marketing Camp, Daniel Murray, Solutions Consultant at Clearbit and the host of The Marketing Millennials Podcast, shares insights on how marketers can create scroll-stopping content on LinkedIn. What was once known as an overly promotional and stuffy business platform has shifted to one full of emotion, meaningful stories, and authenticity. Daniel shares his tips on how people can make the most of new-age LinkedIn by working their creative muscles and leveraging impactful content to cut through the noise. Tune in and enjoy!

What was the journey that led you to marketing? Joseph Lewin, Marketing Manager at CADENAS PARTsolutions, went from traveling and blogging in Africa to creating social media content for small businesses, and ultimately to marketing 3D shape search tools to engineers. Joseph shares his unique take on industrial marketing, and how you need to master writing “no fluff” content in order to reach a highly technical audience. Tune in and enjoy!

If you ever wondered how a one product company is doing product marketing, you’re in for a treat. In this episode of Growth Marketing Camp, we are joined by Alison (Grenkie) Hayter, Director of Product Marketing at Loopio. She shares insights on the importance of collaboration with sales when launching a new campaign, how to nail down the messaging, and how sometimes, the simplest ideas are the best ones. Dig in!

You might argue that pizza and software have nothing in common, but we beg to differ. Put your seatbelts on; you’re in for a wild ride. In this episode of Growth Marketing Camp, we are building a little universe with Marcus Andrews, Director of Product Marketing at Pendo.io. He took all the best bits and pieces from his time at HubSpot, expanded on them, and put his learnings to work when he joined Pendo. In this episode, Marcus shares insights on his Jellyfish model for product marketing and the importance of empathy and storytelling. If you’re wondering how to launch a product that will stand out from the sea of conformity and meet the needs of the changing world, you’re at the right place. Let’s break through the noise together! Tune in and enjoy!

If someone knows digital documents, it’s PandaDoc. Their jam is all about helping teams quickly create, manage, and sign digital documents. And they’ve been on a mission to empower SMB companies that are like the Davids to take on the Goliaths. In this episode, we are joined by Shawn Herring, VP Marketing at PandaDoc, a 20+ year veteran of marketing technology that puts his science learnings to use in his everyday business. He shares the story behind the power of forcing function on a company level, a brand new way of looking at new channels, and how his time at PandaDoc has changed his portfolio approach to marketing.

Taylor Thomson runs both business development and revenue operations for performance branding agency, WITHIN. His team sits apart from and supports both sales and marketing, and in this episode, he breaks down his top techniques for creating the best outcomes for all parties involved.

Brenton Williamson has spent the last decade in marketing at BambooHR, watching them grow from a scrappy young startup to a powerhouse in a commoditized industry. Their brand stood out from the earliest days by filming real employees to promote their internal brand. They’ve continued to find new ways to tell stories that speak to their buyers as the company has grown, all with a clear path to strong ROI.

Vidyard is synonymous with asynchronous video communication. They’re considered a top brand and attract thousands of users consistently. This means that sifting through usage data for the right hot leads for sales becomes a challenge only a scientist can tackle. Karishma Rajaratnam uses her masters in behavioral science to identify and engage the right audience at the right time as she heads up the product led growth marketing efforts. Hear her hot takes in this episode that can turn you from list checker into a mad scientist in no time.

Everyone loves a good marketing campaign. We see a huge spike, loads of success, and then we take the learnings to ramp up the next campaign. But as VP of Digital Marketing at Sprinklr, Jared Gardner takes a different tack with his team. By focusing on the foundational building blocks and not just quick wins, Jared knows the team will make progress up and to the right with greater consistency over time and fewer dips in success. He breaks down what blocks he’s putting in place these days on the latest episode. Dig in!