Growth Marketing Camp

It’s every marketer’s worst nightmare that their entire database disappears overnight. And while that’s not exactly what happened to Christiana Marouchos and the StackAdapt marketing team in March of 2020, the impact of the pandemic was nearly as severe. The majority of their go to market motion relied on in-person value creation, and the company looked to Christiana for what to do next as their Director of Digital Marketing. She took hold of the digital-first opportunity and found ways to increase brand familiarity without the handshakes. Her team’s strategies paved the way for growth that’s taken StackAdapt beyond physical borders including new sales and support teams in the UK. Now get ready to be inspired by her story.

Marcio Arnecke recently took on the role of VP Global Demand Generation & Regional Marketing at Intercom. He calls his childhood experience in Brazil a distinct advantage in his approach to growing the Intercom brand internationally. As he lays out the story of his first big campaign in his new role, you’ll hear how he focuses on conversions & revenue, not just top of funnel metrics. Bonus: He’s hiring a lot and might just be looking for you. Give this one a listen!

Preethy Padmanabhan has a remarkable load on her plate, and she has managed to do it all with a smile. In this episode, she shares how her international team of product marketers made a huge win out of the Freshworks + Slack integration announcement. She’s full of sage advice including a bonus tip on the value of meditation and making time for sleep. Take three deep breaths and then go listen!

No one cares as much about your career as you should. If you leave it up to chance, you may never get that opportunity to make a leap forward in developing the skills and reaching the goals you have in mind for yourself. Ray Lau breaks down his last decade and beyond in growing from graphic designer to senior leader of amazing marketers.

Pete Larkin joined Anglepoint before it was a well known entity in the SAM managed services space. In fact, they did most of their business through the channel and often got called “Angel”point. Needless to say, the brand needed to stand out and Pete was the marketer for the job. The rebrand Pete planned took education, investment, and active listening just to get off the ground. He shares with us all the nitty gritty details and some critical insights into successfully rebranding with incredible outcomes.

Get your rain boots on - marketing wisdom is pouring down on us in this episode as we revisit five of our favorite growth marketing moments. You’ll hear from a viral video marketer, the team behind a man in a pickle suit, and more. If you haven’t tuned in to all our past episodes, this one will catch you up mighty quick. 

David Stauffer, VP of Marketing at Workona, surveys his marketing metrics every day. And the anomaly he found back in February turned out to be a huge source of new users. One of Workona’s minor features turned out to be a huge opportunity when the well-loved Chrome extension, The Great Suspender, was removed from the Chrome store suddenly. Through flexibility and some clever positioning, the Workona marketing team was able to benefit thousands of users who suddenly lost their favorite plugin, setting the stage for conversations around the larger Workona functionality. It’s a tale of fast reflexes and clever positioning that’s still generating new user growth.

Early stage marketers are constantly being asked to do more in less time, and Lauren Alt Kishpaugh is no exception. She found herself with just 30 days to launch Postal Events, during a global pandemic no less. So she used her own product to launch an exclusive, exciting remote event for marketers to get the word out. In that short window, they were able to generate a thousand registrations with half attending live! Plus, they generated 3x ROI within 3 months! Check out the full episode to learn how she pulled it off.

Sweet Fish Media has shared podcasting & marketing expertise on LinkedIn for years, but recently they formalized a program to get even more eyeballs on their content while also helping their team members build personal brands. Dan Sanchez, Director of Audience Growth joins Emily DiBrito, Social Media Writer to break down how the program is structured in this must-listen episode. If you’re trying to start an employee evangelist program or you’ve tried and failed at LinkedIn posting for yourself, you’ll want to take notes.

Ivonne Smith has built, managed, and grown the Account Based Marketing strategy for her past two companies including Mindbody, the fast growing health and wellness software brand you’re probably using to book classes today. It all started when she took a leap from the Customer Success world and started developing resources for sales to help them land major accounts at Skillsoft. In this episode she shares what it took to build from the ground up, and how she landed her dream job running ABM at Mindbody. Be sure to tune in!