By Aazar Ali Shad
Growth Hacking is BS. There’s no quick way of making tons of money in the short term. Instead, we should focus on growth stories and growth flywheels. I believe you have to wait it out and d
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The podcast currently has 81 episodes available.
This podcast is all about how a simple change could lead to 2x increase in average order value and reduced the cost in half.
If you like this episode then:
This is the behind-the-scenes story of my mastermind call that I am sharing with you.
If you are interested in my mastermind group, DM me on Twitter for more.
Timestamps:
1:42 - Dara's story about how she got into paid social marketing
6:08 - Who inspires Dara to look up to?
8:34 - What Dara has changed her mind about Facebook Ads?
13:24 - How do you fight the low ROAS?
14:40 - What if the CTR is above 1% but conversions are still low
17:29 - How do you fight attribution on Apple store post IOS14?
19:33 - Key scaling lessons
22:33 - UGC vs IGC content
27:48 - Is retargeting still relevant in 2022 and beyond?
30:52 - What are your Black Friday lessons
Links
Dara is pretty active on Twitter: https://twitter.com/DenneyDara
And her YouTube channel is worth following: https://www.youtube.com/@DaraDenney
Join our Paid Social Mastermind here if you are interested: https://forms.gle/LyW9VHiecQ3qB1TS6
Growth marketing stories will have more paid social marketing guests. Here's our first one: Cody Plofker.
This was discussed in our mastermind group; if you want to level up your paid social marketing skills, join our group here: https://docs.google.com/forms/d/e/1FAIpQLSeMAeF1jMu7oukDdCYNJfVacxUmTjv85W8IKQNMw09rQx6dqg/viewform?usp=send_form
In this episode, we discussed the following:
Links:
Check out Cody's content and profile to learn more:
You can also read these lessons here:
If you want these lessons in text: https://twitter.com/Aazarshad/status/1414585344058564611
Join my newsletter where I share marketing frameworks I learn and I ask my guests to share it too: https://aazarshad.com/newsletter/
Join the paid social mastermind here: https://forms.gle/a7m2G4bQGueFdLWV6
In this episode, Daphne broke down her process how she increased her company's conversion rate.
Below are some timestamps:
00:59 - A bit about Daphne's growth background
03:22 - The heights story of increasing 300% conversion rate
12:03 - How they drilled down 16 to 3 key value props
13:38 - How churned customers helped
15:35 - How founders were a key persona and why they should not have ignored it.
19:22 - 3 key mental models from this story
Leave your feedback here: https://galas.fm/episode/1c037a73-33ac-59e1-a6e1-232baa825a21
Show notes
15 tactics of cold email I am sharing from my last 10 year experience.
And here's a good email as an example: https://twitter.com/Aazarshad/status/1555179700087029766
Here are the show notes:
You can see these lessons here:
Ron Shah was kind enough to share his e-commerce business lessons (not very common). Here's what we've discussed:
1:52 - The beginning of MyObvi: How three friends wanted to build their own brand
8:41 - How they used scarcity and social proof to create FOMO
10:53 - Journey till 200K
13:35 - What changed at $1mn revenue
14:50 - What changed at $10mn revenue
15:49 - What they different from $10-30Mn revenue
17:01 - How do they build a community as an ecommerce company?
18:48 - Mental models to grow Instagram organic
21:04 - How everyone is a CEO at My Obvi
Key links
My newsletter to get 10 best learning from all these podcasts: https://aazarshad.com/newsletter/
Ron's Tweet thread on his business: https://twitter.com/obviceo/status/1509933638154133513
Check out Myobvi
Ash is a great follow to learn performance marketing: https://twitter.com/ashvinmelwani
Jon Macdonald shared his CRO stories and mental models to improve your conversion rates.
We discussed:
1:00 - Intro
1:20 - How his process is different from other CROs
5:36 - What is continual optimization?
7:54 - Why best practices are for beginners?
15:02 - Scientific method vs silver bullets
20:18 - Why should you stop marketing when someone becomes a lead?
24:06 - How to use email marketing the right way?
Key Links
The podcast currently has 81 episodes available.