Growth Marketing Toolbox

Growth Marketing Toolbox

By Nicholas Scalice | Founder of GrowthMarketerBusinessEntrepreneurshipMarketing
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Growth Marketing Toolbox episodes

  • 136: Video Marketing Tools and Tactics

    On this episode, we explore video marketing tools and tactics, with George B. Thomas from Impulse Creative.

    George is a branding guru, a video marketing ninja, an inbound marketing Jedi and a HubSpot accredited trainer. He’s currently the resident nerd at Impulse Creative, an inbound and content marketing agency helping businesses become rockstars in their markets. George sees video as the next step of the inbound marketing evolution, and today he’s here to share his favorite Video Marketing Tools and Tactics.

    Grab the full show notes here!

    29 min
  • 134: Choosing Better Marketing Tools

    On this episode, the Chief Marketing Officer of leading B2B technology review platform (G2 Crowd), helps us choose better marketing tools.

    Ryan Bonnici is the Chief Marketing Officer of G2 Crowd, where he’s driving growth of the world’s leading B2B technology review platform that’s helping more than 1.5 million business professionals make informed purchasing decisions every single month. With previous positions leading global marketing at HubSpot, Salesforce, and ExactTarget, Ryan’s marketing and SaaS expertise has been featured in Forbes, Business Insider, Entrepreneur, and LifeHacker.

    For the full show notes, click here.

    30 min
  • 132: Content Marketing Ideas

    On this episode, one of the top content marketers shares his strategies for coming up with content marketing ideas that rock!

    Hans van Gent is the founder of Inbound Rocket, a startup that helps small and medium enterprises get better-qualified leads from their websites. Next, to that, he writes, mentors, and speaks about doing customer development, applying lean startup mechanics for branding and much more. He’s named one of the top 20 Content Marketers to follow worldwide by Small Business Trends, and he knows how to write his own code.

    For full show notes, visit https://earnworthy.com/132

    26 min
  • 130: The Marketing Metrics That Matter

    On this episode, we discuss some of the most important metrics every marketer should measure, such as Customer Acquisition Cost and Customer Lifetime Value.

    Chase Hughes is a partner of Vartheta, a web and mobile development company that builds goal oriented websites and software applications. They've worked with a lot of impressive startups and Fortune 500 companies in the US and abroad.

    For full show notes, click here.

    30 min
  • 129: Advanced Facebook Ad Tactics

    On this episode, an industry-leading Facebook ads manager shares some ADVANCED Facebook ads tools, tactics, and strategies.

    Emily Hirsh is an industry-leading Facebook Ads Manager and Sales Funnel Strategist who works with entrepreneurs to grow their businesses and generate revenue using proven Facebook and sales funnel strategies. She's built a top-level team of strategists, copywriters, graphic designers, and marketers to help remove the overwhelm and provide "creativity that converts."

    Get the full show notes here.

    26 min
  • 128: Lead Generation with JotForm

    On this episode, we discuss lead generation tools and tactics with the Chief Marketing Officer at JotForm.

    Steve Hartert is the Chief Marketing Officer at JotForm, with responsibility for marketing programs, brand management and corporate partnerships. Prior to joining JotForm, he was president of Hartert and Associates, a marketing consultancy that worked with B2B and B2C companies. Steve has more than 30 years of marketing management experience and has worked with for companies such as The Walt Disney Company, ABC Television and Blue Cross.

    For full show notes, click here.

    24 min
  • 127: The Marketer's Glue

    On this episode we revisit Zapier, or as I like to call it, “the marketer’s glue,” and I show you how it can help you move info between your marketing tools automatically, so you can focus on your most important work.

    Get the show notes here.

    14 min

About Growth Marketing Toolbox

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A weekly podcast that explores the best growth marketing tools through interviews with today's top marketers. Hosted by Nicholas Scalice.